or


[07/14/26 - 02:03 PM]
NBC Sports Delivers Largest Final Round Audience for American Century Championship Celebrity Tournament Since 2004
The final round audience averaged 1.5 million viewers on NBC and Peacock.
[via press release from NBC Sports]

NBC SPORTS DELIVERS LARGEST FINAL ROUND AUDIENCE FOR AMERICAN CENTURY CHAMPIONSHIP CELEBRITY TOURNAMENT SINCE 2004

Saturday-Sunday Coverage on NBC & Peacock Delivers Best Weekend Viewership for the Event since 2006

Event Sets Attendance Record with More than 86,000 Spectators

STAMFORD, Conn. - July 14, 2026 - NBC Sports' presentation of the American Century Championship celebrity golf tournament - highlighted by Mardy Fish winning for the third time - delivered the largest final round audience for the event since 2004, averaging 1.5 million viewers on NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

In addition, a record 86,038 spectators attended in-person at the Edgewood Tahoe Golf Course.

Among the viewership highlights:

· The 1.5 million viewers for Sunday's coverage (2:29-6:03 p.m. ET) on NBC and Peacock is up 49% from last year (1.0 million) and ranks as the largest audience since 2004 (1.6 million viewers).

· Combined Saturday and Sunday coverage averaged 1.3 million viewers on NBC and Peacock - the best weekend viewership for the event since 2006 and up 44% from last year.

Lake Tahoe took center stage last week for the 37th edition of the American Century Championship celebrity golf tournament that featured an elite field of 90 participants from throughout the world of sports and entertainment competing in the 54-hole championship at Edgewood Tahoe Golf Course, July 10-12. NBC Sports presented comprehensive coverage across NBC, Peacock and NBCSN, with the networks of NBCUniversal surrounding tournament coverage all week in delivering robust linear and digital coverage.

Fish, who won a silver medal in singles at the 2004 Athens Olympics, won his third American Century Championship title with 72 points in the modified Stableford format, outlasting 2025 champion and hockey great Joe Pavelski (66 points), NBA great and 2023 champion Stephen Curry (59 points), and World Golf Hall-of-Famer Annika Sorenstam (58 points). Fish received the crystal trophy, awarded annually to the tournament champion, and a new American Century Championship "lab coat," introduced this year in homage to American Century's investment in medical research. He also won the event in 2020 and 2024.

NBC Sports owns, operates, and produces the American Century Championship.

--NBC SPORTS--





  [july 2026]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.
[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.
[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.
[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.
[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.
[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.
[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.
[08/21/26 - 01:01 PM]
ABC News Ranks No. 1 in Total Viewers Across Friday Night and Late-Night
"20/20" turned in double-digit gains year to year in all key target demos.
[08/20/26 - 02:11 PM]
"Lanterns" Debuts Among HBO Max's Biggest Series Premieres with 9.3M Global Viewers
The light shines bright.
[08/19/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 10
"Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.
[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.
[08/18/26 - 03:05 PM]
ESPN Delivers Its Most-Watched WNBA Game Ever!
The Atlanta Dream-Indiana Fever matchup averaged 2.6 million viewers on Sunday, August 16.
[08/18/26 - 03:04 PM]
FOX Saturday Baseball Sizzles with Most-Watched MLB Telecast of the Week on Any Network
3,083,000 viewers tuned-in to FOX for a three-game slate highlighted by the Brewers' 4-1 win over the Dodgers in most of the country.
[08/18/26 - 02:43 PM]
FOX IndyCar Celebrates Viewership Win at Markham
913,000 viewers watched Andretti Global racer Marcus Ericsson cap a late-race run through the field to score the win at Markham Sunday on FOX.