DESCRIPTION: (from CNBC's press release, April 2013) CNBC Prime today announced the next series to be added to their primetime line-up. "Crowd Rules," a New York studio-based reality competition series from Embassy Row and executive produced by Michael Davies, will premiere Tuesday, April 30th at 9PM ET/PT. Each week, "Crowd Rules" features three small businesses that compete in front of an audience of 100 that votes to decide who wins a much-needed $50,000 prize. Entrepreneur and jewelry designer Kendra Scott, NY1 Anchor Pat Kiernan, along with a weekly guest industry expert, lead the examination of the small businesses in order to help a studio audience choose which company wins the $50,000. While the small business owners make their case to the panel of three, the real power lies in the hands of the audience - 97 strong - whose votes will ultimately decide which business is most deserving of the investment.