DESCRIPTION: (from Comedy Central's press release, July 2015) "Nathan For You," the series critics have called "insanely brilliant," returns Thursday, October 15 at 10:00 p.m. ET/PT with eight all-new episodes. Self-proclaimed business expert Nathan Fielder helps real small businesses turn a profit with marketing tactics no ordinary consultant would dare to attempt. From creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks," Nathan has always gone to the limit to make his ideas come to life. In the new season, Nathan will go even further as he attempts to start a nationwide fitness craze, help a hotel cater to sexually active parents, and pull off the most astonishing life transformation ever to be broadcast on television. With his unorthodox approach to problem solving, Nathan's genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.