[05/06/13 - 11:41 AM] Video: TBS and DumbDumb Debut Latest Comedy Short Featuring the All-New Ford Fusion Dan O'Brien, Alison Becker and George Basil star in the short, from producers Jason Bateman and Will Arnett.
[via press release from TBS]
TBS and DumbDumb Debut Latest Comedy Short Featuring the All-New Ford Fusion
Today TBS and DumbDumb, in partnership with Electus, are premiering their newest branded content as part of the companies' industry-exclusive comedy short collaboration. "Red Rover" starring Ford's all-new Fusion sedan is now available at TBS.com/RedRover, as well as across TBS mobile web and the TBS YouTube Channel.
"Red Rover" features Dan O'Brien (Whitney) as Greg, Ford Fusion owner; Alison Becker (Parks and Recreation, The Other Guys) as Dr. Rebecca Webster; and George Basil (College Humor Originals) as Dr. Laird Gutman. The short highlights what can happen when a normal guy, nerds and freaks cross paths in Death Valley, and save the Mars rover from a disaster... all thanks to the features of the Ford Fusion.
Launching across multiple TBS Digital platforms, the short will also receive heavy tune-in promotion during Saturday airings for The Big Bang Theory and select prime and weekend movies on TBS, as well as digital promotion across the Turner Digital Network, which includes TBS.com. All of the promotions will drive viewers to the Web site to watch the content in its entirety.
DumbDumb is a digital content and production studio led by Jason Bateman and Will Arnett. By using their well-known comedic tone and sensibility, DumbDumb creates and produces brand-inspired entertainment content that reaches audiences across all forms of social, digital and traditional media. Their goal is to enhance traditional marketing and advertising activities, and ultimately revolutionize the way advertisers connect with their audiences. With the backing and distribution expertise of Ben Silverman's multimedia entertainment studio, Electus, and IAC, DumbDumb is a valuable strategic and creative resource for brands looking to harness the power of entertainment and humor. For more information about DumbDumb, visit www.DumbDumb.com.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
TBS is basic cable's reigning champion among young adults in primetime. Available in 100 million households, TBS features original primetime comedy series like Cougar Town, Men at Work, Sullivan & Son, King of the Nerds, Who Gets the Last Laugh? and the upcoming Deon Cole's Black Box, Deal With It and Trust Me, I'm a Game Show Host. In late night, TBS is home to the Emmy(R)-winning series CONAN, starring Conan O'Brien, which will be followed by a new series starring Pete Holmes this fall. TBS also features an outstanding slate of contemporary comedies, such as The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports. In addition, TBS produces special live comedy events, like the star-studded comedy festival held each year in Chicago.
TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.