[04/22/20 - 08:59 AM] Video: New HBO Max Brand Spot Welcomes Viewers to a Place Where All Their Favorite Characters and Franchises Intersect HBO Max will include the entire HBO service, bundled together with beloved franchises, titles past and present from Warner Bros., the best of the best from around the world, and a monthly offering of new Max Originals.
[via press release from WarnerMedia]
New HBO Max Brand Spot Welcomes Viewers to a Place Where All Their Favorite Characters and Franchises Intersect
There's a place where the Witch of the West meets the King in the North, and The Fresh Prince meets The Dark Knight. That place is HBO Max, launching May 27th with 10,000 hours of premium programming. HBO Max will include the entire HBO service, bundled together with beloved franchises, titles past and present from Warner Bros., the best of the best from around the world, and a monthly offering of new Max Originals which guarantee something for everyone in the house - from preschoolers to teens to grownups - with scripted and unscripted series, docs, animation for kids and adults, and movies.
A new spot released today kicks off HBO Max's brand marketing campaign, which centers around the tagline, "Where HBO Meets So Much More," and aims to call attention to the connective tissue that runs through all of the iconic programming and characters who will call the new streamer home. The HBO Max marketing team will build on HBO's legacy of innovative campaigns, applying the same level of excellence and storytelling to show how HBO Max is not just more of HBO, but more than HBO.
"HBO is the gold standard in terms of premium original content, and audiences will continue to be drawn to the strength of that brand and the power of the library," said Chris Spadaccini, Chief Marketing Officer, WarnerMedia Entertainment & Direct-to-Consumer. "But HBO Max offers so much more than just HBO. We are establishing HBO Max as a place where all your favorite shows and movies intersect in unexpected ways. There's a really fun attitude and personality to the campaign and each one of our ads has an element of surprise and delight."
[04/25/24 - 12:01 AM] Video: "In Good Hands 2" - Date Announcement - Netflix A newly reunited father and son grapple with new beginnings after tragedy, but can they manage to fill the void left by a beloved wife and mother?
[04/24/24 - 08:01 PM] Video: "Monster" - Official Trailer - Netflix After being abducted and taken to a desolate house, a girl sets out to rescue her friend and escape from their malicious kidnapper.
[04/24/24 - 02:01 PM] Video: "Drawing Closer" - Official Teaser - Netflix The film is a live-action adaptation of a best-selling novel that became a hot topic on social media for how it moves readers to tears.
[04/24/24 - 09:09 AM] Video: Disney+ Shares Official Trailer for "Jim Henson Idea Man" Produced with the full participation and cooperation of the Henson family, "Jim Henson Idea Man" is an unprecedented, intimate look at Henson's illustrious, revolutionary career and complex personal life.
[04/24/24 - 07:01 AM] Video: "Golden Kamuy" - Official Trailer - Netflix On the Hokkaido frontier, a war veteran and Ainu girl race against misfits and military renegades to find treasure mapped out on tattooed outlaws.
[04/24/24 - 01:01 AM] Video: "My Oni Girl" - Official Trailer - Netflix A shy teenage boy's inability to say no is tested when a headstrong girl drags him on a mystical journey amid summer snow to find her missing mom.
[04/24/24 - 12:01 AM] Video: "Thank You, Next" - Official Teaser - Netflix After a painful breakup, a young lawyer dives head first into the confusing world of modern dating, with the unwavering support of her best friends.
[04/23/24 - 07:16 AM] Video: "Atlas" - Official Trailer - Netflix A brilliant counterterrorism analyst with a deep distrust of AI discovers it might be her only hope when a mission to capture a renegade robot goes awry.
[04/22/24 - 05:01 PM] Video: "The 8 Show" - Official Teaser - Netflix Eight individuals trapped in a mysterious 8-story building participate in a tempting but dangerous game show where they earn money as time passes.