Prime Video Announces Premiere Date and Releases Trailer for "Coach Prime"

Premiering December 29, the four-episode docuseries from SMAC Productions will take fans inside Pro Football Hall of Famer Deion "Coach Prime" Sanders' Jackson State University football program throughout their 2022 season

NEW YORK - December 15, 2022 - Today, Prime Video announced a December 29 premiere date and released the official trailer for Coach Prime, a four-episode docuseries from SMAC Productions that takes viewers inside Jackson State University's football program and their historic 2022 season, led by Deion "Coach Prime" Sanders.

The series follows the 2022 Jackson State University Tigers football team at practice and during games, in the locker room, off the field, and in the community, throughout their 12-0, undefeated SWAC Championship season. These four new episodes explore how the team and the community united together during a season unlike any other and features a wide range of celebrity guests who educate and inspire.

"I am HONORED and ELATED to share this inside look at how our program made HISTORY as JSU's first undefeated regular season football team. This group of young men are SMART, TOUGH, FAST, and DISCIPLINED with CHARACTER, and together, we were able to DOMINATE all season long," said Sanders. "You'll see it all this season - the highs and lows and the way this community came together. This is the most resilient and inspiring group of people I have ever met. I can't say enough about the people of Jackson."

Coach Prime is executive produced by SMAC Entertainment's Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith. Michael Gleaton of DG West, Inc. also serves as executive producer and showrunner. Coach Prime is a co-production from Prime Video Sports and SMAC Productions, a division of SMAC Entertainment. Previous episodes of Coach Prime streamed on Barstool Sports.

About Prime Video Sports

Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, the WNBA, the Seattle Storm, the New York Yankees, and Seattle Sounders FC in the United States; Premier League in the United Kingdom; US Open Tennis, ATP, and WTA in the United Kingdom and Ireland; UEFA Champions League football in Germany and Italy; Roland Garros and Ligue 1 in France; Australian Swimming globally; and New Zealand Cricket in India. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), Lariat, MLB.TV, NBA League Pass, NBA TV, and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original All or Nothing sports docuseries including All or Nothing: Tottenham Hotspur, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with the NFL's Arizona Cardinals, Los Angeles Rams, Dallas Cowboys, Carolina Panthers, and Philadelphia Eagles, as well as the NCAA's Michigan Wolverines football team.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About SMAC Productions

SMAC Productions is the premium content division of SMAC Entertainment, founded by Constance Schwartz-Morini and Michael Strahan, producing scripted and non-scripted television, film, and audio for a wide range of networks and distributors, including HBO, Showtime, ABC, CBS, ESPN, E!, DIRECTV, NFL Network, Nickelodeon, Roku, Audible and Prime Video. Among their credits are: $100,000 Pyramid (ABC), More Than An Athlete - Michael Strahan (ESPN), The Cost of Winning (HBO), Play it Forward (Showtime), and Snoop Dogg Presents The Joker's Wild (TNT). Upcoming projects include: Coach Prime (Prime Video), BS High (HBO), The Cupcake Guys (Roku) and The Underdoggs (MGM). SMAC is also developing the scripted series Cayne for BET+ based on Ian Smith's novel The Unspoken. For more information, visit www.smac-ent.com.