[02/09/24 - 03:00 PM] Video: CBS Kicks Off Premiere Week Early with Looks at Customized Show Promos for "Super Bowl LVIII" The spots were custom-made to air during Super Bowl LVIII as the culmination of the Network's campaign for CBS Premiere Week, which kicks off with the debut of "Tracker" after the game.
[via press release from CBS]
CBS KICKS OFF PREMIERE WEEK EARLY WITH LOOKS AT CUSTOMIZED SHOW PROMOS FOR "SUPER BOWL LVIII"
CBS releases early looks of Super Bowl spots for CBS Originals GHOSTS, TRACKER, FIRE COUNTRY and SO HELP ME TODD. The spots were custom-made to air during SUPER BOWL LVIII as the culmination of the Network's campaign for CBS Premiere Week, which kicks off with the debut of TRACKER after the game.
"There's a lot of really great creative running during the Super Bowl, so our job is to stand out in a way that's uniquely CBS but authentically represents the shows," said Mike Benson, president and chief marketing officer at CBS. "I think we've achieved that in partnering with the writers and stars on GHOSTS, FIRE COUNTRY and SO HELP ME TODD to shoot these fun new scripted promos that are in the authentic voices of their shows and characters. And TRACKER's super-sized [60 second] spot features Alicia Keys' rousing song "Underdog," to ensure we grab people's attention about the show and its post-game debut."
In the GHOSTS spot, the spirits have an amusing meta moment watching and reacting to the classic feature film "Ghost" alongside Sam and Jay (GHOSTS series stars Rose McIver and Utkarsh Ambudkar) while also discussing why they believe Woodstone Mansion would be a lot more fun for them if Jay were a ghost too.
The FIRE COUNTRY Super Bowl spot, to run during half-time, is inspired by the motivational locker-room talks given by coaches to their players during a tough match-up - and features FIRE COUNTRY creator and star Max Thieriot taking the audience on an emotional ride as he depicts what goes through the minds of our heroes the moment they face the fire. The spot was directed by Cole Walliser who has over 20 million fans across social media and is well known for directing the red carpet Glambot.
The TRACKER spot, showcasing lead Justin Hartley, features Alicia Keys' song "Underdog" remixed by composers Scott Icenogle and Lior Rosner.
In the SO HELP ME TODD spot, series stars Marcia Gay Harden and Skylar Astin get a little carried away as they try to describe their show in 15 seconds!
[08/11/26 - 08:01 AM] Video: "Dang!" - Official Trailer - Netflix After their sister Ruthie blows up her perfect life, Andrew and Eunice show her the fun in being flawed as she helps them adult in this animated sitcom.
[08/11/26 - 06:46 AM] Video: "Gentle Monster" - Official Teaser - Netflix When a police raid shatters her life, concert pianist Lucy (Léa Seydoux) must protect her son and confront how little she knows her husband after he is accused of an unspeakable crime in this tense thriller about trust and survival.
[08/10/26 - 09:01 AM] Video: "NFL Hometown Eats" - Official Trailer - The Roku Channel Super fans Eva Longoria, Joel McHale and Rebel Wilson are joined by football legends DeMarcus Ware, Devon Witherspoon and Davante Adams as they explore the best gameday eats in their home cities.
[08/07/26 - 09:01 AM] Video: "Outer Banks" Season 5 - Final Trailer - Netflix After losing one of their own, the Pogues chase revenge and redemption as they pursue a stolen artifact with the power to change their fortunes.
[08/07/26 - 12:01 AM] Video: "The Secret Woman" - Official Trailer - Netflix A woman with memory loss discovers she has a family and a shipping empire. She returns to a seemingly perfect past to uncover the truth about why she left.
