Do Moms Really Know Best? Netflix Releases the Trailer for 'Mom Knows Best?,' a New Reality Show Hosted by Claudia Raia

São Paulo, August 13, 2026 - Moms always know best... or do they? This Thursday, August 13, Netflix released the trailer and announced the contestants for Mom Knows Best?, a new original-format Brazilian reality show hosted by Claudia Raia. The seven-episode season will be released in two parts, with the first four episodes premiering on August 26, and the final three episodes available on September 2.

Nine mothers, a prize of up to R$1 million, and the certainty that they know their children better than anyone - they're at the heart of the game! While the mothers secretly watch their children's every move, the children believe they're taking part in a completely different reality show, living together in a student house and facing situations that constantly put their mothers' predictions about them to the test. To take home the prize, the mothers will have to prove just how well they really know the children they brought into the world.

Hosted by Claudia Raia and produced by Boxfish in partnership with Farra, Mom Knows Best? turns the relationship between mothers and their children into a fun and heartwarming competition. With surprising revelations, touching moments, and plenty of laughs, the reality show celebrates one of life's strongest bonds, inviting viewers to laugh, share the emotion, reflect on their own relationships and, of course, root for these proud moms.

Meet the contestants:

Adriana Alves (Mom) and Pedro Alves (Son)

Ana Martinha Silva (Mom) and Kaynara Silva (Daughter)

Carla Luvise (Mom) and Patrick Luvise (Son)

Cassia Marques (Mom) and Rafaela Marques (Daughter)

Cenir Araujo (Mom) and Karina Araujo (Daughter)

Daniela Bernardi (Mom) and Monique Bernardi (Daughter)

Dri Varraschim (Mom) and Diego Varraschim (Son)

Inocência Cruz (Mom) and Vicktoria Cruz (Daughter)

Monica Santos (Mom) and Beatriz Santos (Daughter)

Mom Knows Best? premieres August 26, only on Netflix.

About Netflix

Netflix is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About Boxfish

BOXFISH is one of the leading independent production companies currently operating, with offices in Buenos Aires, Madrid, and São Paulo. Founded in 2018 by Diego Guebel, founder of Cuatro Cabezas, the production company behind formats such as CQC, BOXFISH combines experience, creativity, and an international outlook in the development and production of original projects, as well as format adaptations. With a strong presence in entertainment, the company works with some of the market's leading broadcasters and platforms, including HBO, Netflix, TelevisaUnivision, TV Globo, RecordTV, Amazon Prime, GNT, Telefe, Antena 3, and TVE. Since its launch, BOXFISH has continued to grow and stands out for its ability to develop distinctive projects with broad appeal and strong international potential.

About Farra

Farra is a Brazilian production company and format creator with a strong presence across streaming, television, branded entertainment, podcasts, film and social media. Founded by executive producer Gui Vieira and writers Gui Cintra and André Brandt - the duo behind original formats such as Mom Knows Best? - the company combines production expertise with the development of innovative content. Over the years, Farra has created, developed, and produced projects for major industry players including Netflix, Globo, HBO, Amazon, and Paramount.