Betty Reveals It All: The Trailer and Key Art for Betty La Fea: Uglier Than Ever are Here

Following the highly anticipated return of El Francés, Betty is back, giving us the first full look at the new season

BOGOTÁ, Colombia - August 19, 2026 - Prime Video revealed today the official trailer and key art for Betty La Fea: Uglier Than Ever, unveiling the first full look of the third season premiering on August 28, exclusively on Prime Video in more than 240 countries and territories.

With Bogotá as the backdrop, a nod to the city where it all began, this new chapter confirms what fans have been sensing all along: this is a Betty like we've never seen before. From new scenarios and Sofía's comeback to reunite El Cuartel de las Feas in full for the first time since the original soap opera, the trailer promises a season full of nostalgia, humor, and unexpected twists.

Alongside the return of El Francés, Prime Video also revealed the comeback of Román, a key figure from the original story who appears on screen for the first time, hinting at new romantic dynamics that promise to keep fans guessing as Betty faces a deeply personal chapter: new decisions, old flames resurfacing, and a future to rewrite at Ecomoda and in her own life.

With the trailer and key art now available, Betty is officially back, and the countdown to August 28 begins.

Betty La Fea: Uglier Than Ever is produced by RCN Estudios, starring Ana María Orozco, Jorge Enrique Abello, Natalia Ramírez, Julián Arango, Lorna Cepeda, Mario Duarte, Juanita Molina, Carlos "Pity" Camacho, Diego Cadavid, Julio Cesar Herrera, Luces Velásquez T., Estefanía Gómez, Marcela Posada Arbeláez, María Eugenia Arboleda, Paula Peña, Jorge Herrera, Patrick Delmas, Alberto León Jaramillo, Zharick León, Brian Moreno and Geraldine Zivic. This season is directed by Juan Carlos Mazo; produced by Juan Pablo Posada, Yalile Giordanelli and Alexander Marín; and written by César Augusto Betancur "Pucheros," Luis Carlos Ávila and Carolina Cuervo.

Betty la Fea: la Historia Continúa is part of a growing list of international movies and TV shows in Prime Video's catalog, including Latin American Prime Original productions such as La Casa de los Espíritus; Pimpinero: Sangre y Gasolina; Los Billis; Los Iniciados; LOL: Last One Laughing Colombia; Manes; Noticia de un Secuestro; Cochina Envidia; A Grito Herido; Perder es Ganar un Poco; Gospel; La Vida Después del Reality; El Niño de Medellín; Primate; Mi Selección Colombia; as well as critically acclaimed, award-winning Prime Original series and films such as Off Campus, Elle, Fallout, Spider-Noir, The Lord of the Rings: The Rings of Power, El Duro, Reacher, The Boys, and The Summer I Turned Pretty, all available on Prime Video.

Amazon Prime is available in Colombia with a dedicated local membership priced at COP 24,900 per month or COP 165,600 per year. The Prime membership includes a wide range of benefits: free international shipping from amazon.com to Colombia with no minimum purchase, access to local and global hits on Prime Video, a free subscription to one Twitch channel, and free games through Prime Gaming. New customers can learn more at amazon.com/amazonprime, and eligible users can enjoy a 30-day free trial. Prime members can watch Prime Video content anytime, anywhere - even offline - through the Prime Video app on smart TVs and mobile devices and can also stream on up to three mobile devices via Claro, Tigo, or Movistar, or with a fixed internet subscription. With Prime Video, you don't just watch your favorite series - you can also buy or rent the latest releases and access content from other streaming services, all in one app. Plus, most of these subscriptions include a 7-day free trial, so you can explore no strings attached.

About Prime Video

Prime Video is the premier entertainment destination offering customers a vast premium selection of movies, series, and live sports in a single application available on thousands of devices. Customers can discover Prime Originals from Amazon MGM Studios alongside an unmatched library of licensed movies and series, top-tier live sports exclusive to Prime, and playback features like X-Ray that enhance the viewing experience. All customers, regardless of whether they have a Prime membership or not, can also access more than 100 additional streaming subscriptions (Apple TV+, HBO Max, Paramount+, ViX Premium, MGM+, Universal+, DSports, Mubi, and others) globally and the largest selection of titles available to rent or buy.

Prime Video is one of many benefits included in Prime membership, which combines savings, convenience, and entertainment. For more information about Prime Video, visit www.amazon.com/primevideo.

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About Estudios RCN

We are a content creation company focused on entertainment. We produce high-quality audiovisual content for both the Colombian and international markets. With more than fifty years of experience in the television industry, we are a benchmark in the production of major hits such as Yo soy Betty, la fea; Café con aroma de mujer; La viuda de la mafia; Hasta que la plata nos separe; Los Reyes; Pura sangre; A corazón abierto; Rosario Tijeras and Amor sincero, among many others.

Estudios RCN productions have reached more than 180 countries. We produce over 3,600 hours of scripted content per year and have the capacity to simultaneously produce 5 series or telenovelas, 3 entertainment shows, and 3 live talk shows, in addition to news and sports programming. We hold one of the largest content catalogs in the Latin American industry, exceeding 18,000 hours. We also operate 2 free-to-air TV channels in Colombia (RCN, RCN HD2) and 3 international channels (Nuestra Tele Internacional, RCN Novelas, and NTN24).

Our digital ecosystem reaches more than 13 million monthly users across our websites and over 250,000 users on mobile apps, generating more than 60-million-page views and over 138 million video content views. More than 80 million people follow us on social media and subscribe to our channels, giving us an estimated monthly reach of approximately 37 million people in Colombia - equivalent to 71% of the country's population.

Estudios RCN is equipped with 45 AVID editing suites, 10 audio rooms, 5 mobile units, and state-of-the-art production equipment, positioning the company at the forefront of television production technology.