[07/23/12 - 02:35 PM] CNBC Announces First Reality Slate "Exploring new formats in primetime allows us to find new ways to attract a broader viewership at night while still appealing to CNBC's highly affluent, educated and influential audience," said Jim Ackerman.
STATUS: previously in development (2013-2014 season)
DEVELOPMENT STAGE: unspecified
DESCRIPTION: (from CNBC's press release, July 2012) AMERICAN STEEL (working title) Produced by Ellman Entertainment with Linda Ellman as Executive Producer. "American Steel" takes you deep inside the world of competitive car flippers where "motor head" Joe Petralia and "money head" Jay Weinberg find, fix and flip classic and muscle cars. With the economy struggling, each transaction represents one more big risk for the owners who have to fight to keep their once multi-million dollar business afloat.