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[03/26/26 - 10:03 AM]
Sony Pictures Television Advertiser Sales Heads Into 2026 Upfront Bringing Advertisers Branded Content Opportunities Within High Volume of Originals and a Safe Harbor of Entertainment Programming
The studio continues to elevate its media investment opportunities for advertisers through Game Show Network, a top 10 cable network and a top five general entertainment network.







BALDERDASH (GSN)
DEVELOPMENT HISTORY:
3/26/26
STATUS:
currently in development (2025-2026 season)
DEVELOPMENT STAGE:
unspecified
DESCRIPTION:
(from GSN's press release, March 2026) Based on the Mattel board game, BALDERDASH(TM), hosted by multiple Emmy(R)-winner Jane Lynch, comes to life in a hilarious, fast-paced competition where contestants face bizarre facts, outrageous definitions and unbelievable claims. To win, players must separate truth from pure balderdash while strategically steering their opponents toward the wrong answers. BALDERDASH is executive produced by Michael Agbabian, Dwight D. Smith and Brent Burnette of Mission Control Media. Jennifer Breslow, Todd Hurvitz, and Chynna Weiss of Mattel Studios serve as executive producers. Jane Lynch also serves as executive producer.
PRINCIPAL CAST INFORMATION:
· Jane Lynch as Host
CREW INFORMATION:
· Brent Burnette as EP
· Chynna Weiss as EP
· Dwight D. Smith as EP
· Jane Lynch as EP
· Jennifer Breslow as EP
· Michael Agbabian as EP
· Todd Hurvitz as EP
GENRE(S):
· game show
STUDIO INFORMATION:
· Mattel Studios
· Mission Control Media