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SET FOR LIFE
Air Date: Friday, July 20, 2007
Time Slot: 8:00 PM-9:00 PM EST on ABC
Episode Title: (#101) "Episode 101"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

PREMIERE

JIMMY KIMMEL HOSTS, WHEN ABC'S "SET FOR LIFE" PREMIERES, FRIDAY, JULY 20

New Primetime Game Show Offers Contestants a Chance to Win a Monthly Paycheck for One Month, One Year, Twenty Years�Or Even the Rest of Their Lives!

Popular ABC late-night host Jimmy Kimmel ("Jimmy Kimmel Live") will host "Set for Life," the latest high-stakes primetime game show from the producers of "Deal or No Deal," premiering FRIDAY, JULY 20 (8:00-9:00 p.m., ET) on the ABC Television Network

In "Set for Life," contestants have the chance to win a monthly paycheck for one month, three years, twenty years � up to forty years, possibly enough to leave them set for life! They will battle to receive a monthly paycheck for as long as possible � the maximum a contestant can win is up to four million dollars paid as a monthly stipend over 40 years! This show does not require skill. There are no questions to answer. It's all about knowing when to stop and bringing along a trustworthy "guardian angel" who will ensure you go home a winner.

The game is simple -- the contestant must randomly choose among 15 light sticks to progress up or down the Time Ladder. Choose a white light and you go up one step, increasing the time you'll receive a monthly paycheck. But if a red light is chosen, you move down the Time Ladder, decreasing the amount of time you'll receive a monthly paycheck. If contestants finds four red lights, their game on the floor is over.

Meanwhile, in a soundproof isolation booth, the contestant's partner, or his/her "guardian angel," is in control of the contestant's financial fate. Their job is to guarantee their loved one goes home with money. Simply by pushing a button at any time to stop the game, the guardian angel can guarantee the contestant goes home with a fortune -- or it could cost them everything... You won't find out what the guardian angel does until the very end of the game, so every game ends with an emotional surprise.

In "Episode 101," contestants Chris Reynolds, a karate expert from Shelby Township, Michigan and Chenese Lewis, Miss Plus America from Baton Rouge, Louisiana, will play for millions � and hope their guardian angels guarantee they go home "Set for Life."

In addition to his work on "Jimmy Kimmel Live," Jimmy Kimmel co-created and executive-produced the hit MTV series "The Andy Milonakis Show" and the hit Comedy Central show "Crank Yankers," which later segued to MTV2. He co-hosted Comedy Central's "The Man Show," served for four seasons as on-air prognosticator for "Fox NFL Sunday," and co-hosted Comedy Central's long-running and popular game show, "Win Ben Stein's Money," for which he received two Emmy nominations and one win for Best Game Show Host in 1999. Kimmel has also hosted the "American Music Awards" on three separate occasions, and serves as a creative consultant to Adam Carolla's syndicated morning radio show. Later this summer Kimmel is set to co-host the ESPYs with LeBron James.

"Set for Life" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John.

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits "Deal or No Deal," "1 VS 100," "Fear Factor," "Extreme Makeover: Home Edition" and "Big Brother." Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 21 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telef�nica S.A., one of the largest companies in Spain.

"Set for Life" is broadcast with Spanish subtitles via secondary closed captioning. This program carries a TV-PG parental guideline.

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