BETTY IS PRESSURED INTO DATING A FIREMAN (RICH SOMMER, "MAD MEN"), WILHEMINA RECONNECTS WITH AN OLD FLAME AND HILDA MEETS THE PARENTS, ON ABC'S "UGLY BETTY"

Guest Stars Include Rich Sommer, Lainie Kazan, Brian Stokes Mitchell, Neal Bledsoe and Adam Rodriguez

"Fire and Nice" - To speed along the investigation into her house fire, Betty is pressured to date an annoying fireman, Jimmy (Rich Sommer, "Mad Men"). Wilhemina tries to prove to Don, an old flame from her past (Brian Stokes Mitchell), that she's just "Wanda from the block" instead of an uber-bitch, and Amanda draws closer to Tyler, convincing Claire to hire him as an in-house model at Mode. Meanwhile, Hilda meets Bobby's parents for the first time (Lainie Kazan and Nestor Serrano), on "Ugly Betty," WEDNESDAY, MARCH 10 (10:01-11:00 p.m., ET) on the ABC Television Network.

"Ugly Betty" stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Tony Plana as Ignacio, Ana Ortiz as Hilda, Judith Light as Claire Meade, Becki Newton as Amanda, Michael Urie as Marc, Mark Indelicato as Justin and Vanessa Williams as Wilhelmina Slater.

Guest starring are Lainie Kazan as Dina Talercio, Brian Stokes Mitchell as Don Jones, Rich Sommer as Jimmy Wilson, Alec Mapa as Suzuki St. Pierre, Neal Bledsoe as Tyler and Nestor Serrano as Anthony Talercio, with Adam Rodriguez as Bobby Talercio.

"Fire and Nice" was written by Erika Johnson and directed by John Terlesky.

"Ugly Betty" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1-channel surround sound and Spanish subtitles via secondary closed captioning. A TV parental guideline will be posted closer to airdate.

For more information on "Ugly Betty," visit ABC.com.