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COMEDY CENTRAL SPECIAL
Air Date: Sunday, July 25, 2010
Time Slot: 10:00 PM-11:00 PM EST on COMEDY
Episode Title: "Steve Byrne: The Byrne Identity"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

COMEDY CENTRAL(R) CAN'T BE TAMED IN THE WORLD TELEVISION PREMIERE STAND-UP SPECIAL "STEVE BYRNE: THE BYRNE IDENTITY" DEBUTING SUNDAY, JULY 25 AT 10:00 P.M. ET/PT

NEW YORK, June 28, 2010 - What do men and women really tell their friends after a first date? It's not where they went for dinner, according to comedian Steve Byrne in the World Television Premiere of his one-hour stand-up special, "Steve Byrne: The Byrne Identity," airing on COMEDY CENTRAL on Sunday, July 25 at 10:00PM ET/PT.

The son of a Korean mother and an Irish father, the Pittsburgh native Byrne uses his multicultural background to make his material all the more meaningful in his new quest to unveil "The Byrne Identity." Taped in the Orange Country Pavilion, CA, in November of 2009, Byrne makes it easy for audiences to laugh at the ideas we tend to possess about race but never say in public. His bold and no-holds-barred delivery adds to his unique and clever style. Byrne tackles his experiences with a variety of topics including dating etiquette, a look at racial slurs and the increased popularity of cougars. He spoofs the stereotypes by using music to figure out what ethnicity a member of the audience might be, linking techno to the tanned, greasy-haired muscle men who wear sunglasses at night and rap music to under 25 year old black males who wear baggy pants and have 6 phones. With a special appearance from the co-writer of "Kims of Comedy," Bobby Lee, Byrne leaves the audience in hysterical nonstop laughter.

Byrne is no stranger to COMEDY CENTRAL. He was featured in his own half-hour special; "COMEDY CENTRAL Presents," which was recognized as one of the best specials in the "COMEDY CENTRAL Stand-up Showdown." Byrne's first one-hour comedy special, "Steve Byrne's Happy Hour," aired on the network in 2008, making Byrne a household name. He has cruised all over late night television performing stand-up on "The Tonight Show With Jay Leno," "Jimmy Kimmel Live," "The Late Late Show With Craig Ferguson," and BET's "Comic View." Byrne's film roles include appearances in "Couples Retreat" and "Four Christmases" opposite Vince Vaughn and Reese Witherspoon in 2008. Byrne's up-and-coming projects include a role in the new film "Cheaters," starring Vince Vaughn, Kevin James and Channing Tatum scheduled for release in January 2011.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

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