MILLIONAIRE DANI JOHNSON LEAVES HER MANSION BEHIND TO LIVE
ON WELFARE AMONG THE POOR IN KNOXVILLE, ON THE PREMIERE
OF ABC'S "SECRET MILLIONAIRE," SUNDAY, MARCH 6
"Dani Johnson: Knoxville, TN" -- "Secret Millionaire" is a one-hour alternative series that follows six of America's most successful business people as they spend a week in the country's poorest areas and ultimately gift deserving members of the community with hundreds of thousands of dollars of their own money. In the premiere episode, millionaire and successful entrepreneur Dani Johnson leaves her family and lavish lifestyle behind to spend six days in one of the poorest areas of Knoxville, Tennessee, in search of those most in need of her help. While there, she will survive on welfare level wages, volunteer her time and search her heart to determine how much of her own fortune to gift the community heroes she meets. "Secret Millionaire" premieres SUNDAY, MARCH 6 (8:00-9:00 p.m., ET) on The ABC Television Network.
Johnson was raised on welfare, pregnant at 17, homeless at 21 and a millionaire at 23 - now she's a multi-millionaire, entrepreneur and head of five companies, best-selling author and internationally sought-after speaker. She kicked off her early success by licensing a weight loss product, and eventually started and built a thriving company manufacturing her own nutritional and skin care products. With a strong passion to help people improve their lives, she parlayed her success into a training program for personal and professional development. Johnson maintains dynamic training programs to help her clients decrease their debt, increase their salaries and improve their quality of life. She consults, mentors and coaches people from all walks of life in career paths and advancement, personal achievement, business growth, leadership development, marketing and profit strategies, relationships, time management, wealth attainment and spiritual issues. She is President and co-founder of danijohnson.com, a personal achievement and corporate training company, and co-founder of King's Ransom Foundation, a nonprofit charity dedicated to serving people in need, especially families and children, worldwide. Johnson is passionately dedicated to her faith, her husband, Hans, five children and three grandchildren.
Based on the hit UK series of the same name, each episode of "Secret Millionaire" follows one of America's most successful business people for one week as they leave behind their lavish lifestyles, sprawling mansions and luxury jets, conceal their true identities, and go to live and volunteer in some of the most impoverished and dangerous neighborhoods in the country. Their mission is to discover deserving individuals who continually sacrifice everything to help those in need, and ultimately encourage others to do the same. Throughout this incredible, life-changing experience, the Secret Millionaires will attempt to remain undiscovered, coming face to face with extraordinary people battling the odds every day of their lives. On the final day, in an emotional and dramatic climax, they reveal their true identities. Ultimately, the millionaires will each give away a great deal of their own money, changing lives forever and encouraging others to keep giving back.
"Secret Millionaire" is executive-produced by Grant Mansfield, Natalka Znak, Claire O'Donohoe and Leslie Garvin. Paul Osborne is co-executive producer. The series is a Zodiak USA Production. Zodiak USA is the North American operations for Zodiak Media Group, one of the world's leading creators, producers and distributors of content for TV, radio, new media and cinema. Previously RDF USA, Zodiak USA's credits include "Wife Swap" (ABC), "Secret Millionaire" (ABC), "Hardcore Pawn" (truTV), "All Worked Up" (truTV), "The Boss is Coming to Dinner" (NBC) and the syndicated version of "Don't Forget the Lyrics" (20th Television, VH1, MyNetworkTV). Zodiak Media consists of
45 production companies with presence in 17 countries, including the U.S., the UK, France, Italy, Spain, Scandinavia and Russia. The Group also incorporates an international distribution business based in London and Paris whose catalogue boasts over 10,000 hours of content.
"Secret Millionaire" is broadcast in 720 Progressive (720P), ABC's selected HDTV format with a 5.1 channel surround sound. This program carries a TV-PG parental guideline.