Air Date: Wednesday, July 13, 2011
Time Slot: 8:00 PM-8:30 PM EST on ABC
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]


The PEANUTS" special "Lucy Must Be Traded, Charlie Brown," produced and animated by the same team that gave us the classic "PEANUTS" holiday specials, will air WEDNESDAY, JULY 13 (8:00-8:30 p.m., ET/PT), on the ABC Television Network. This half-hour, animated program was the first new special based on the popular baseball theme that's featured in over 1,800 individual comic strips from Charles M. Schulz. (Rebroadcast. OAD: 8/29/03)

In "Lucy Must Be Traded, Charlie Brown," another baseball season is underway. Charlie Brown, the manager of a losing team, hopes that Lucy will not sign up to play. He and Linus believe that she's the worst player in the history of the game, and that her terrible performance in right field is the cause of most of their 900 straight losses. Being the fussbudget that she is, of course, Lucy does sign up for the team and, through a series of trades and mishaps, another wonderful "PEANUTS" classic unfolds.

On October 2, 1950 the PEANUTS comic strip launched in seven American newspapers. Who would have guessed the impact the brand would have around the world for decades to come. Nearly 60 years later, the comic strip appears in over 2,200 newspapers, in 75 countries and 21 languages. PEANUTS animated specials have become a seasonal tradition and thousands of consumer products are available in virtually all retail channels. Charlie Brown kicking the football, Linus and his blanket and Lucy leaning over Schroeder's piano are images to which everyone can relate. Such phrases as "Security Blanket" and "Good Grief" have become a part of the global vernacular. Lee Mendelson and Bill Melendez's association with Charles Schulz stretches back to 1965 with "A Charlie Brown Christmas," which debuted on CBS in 1965 with Mendelson as executive producer and Bill Melendez as animator and director. The three men continued their long-term association until Schulz's death, working together on 50 PEANUTS network specials and four feature films. The network specials won five Emmys, two Peabodys and 18 other Emmy nominations.

Lee Mendelson serves as executive producer of the special. The animation was produced and directed by Bill Melendez and Larry Leichliter. The original music was composed by Vince Guaraldi and David Benoit, and was arranged and performed by David Benoit. "PEANUTS" is licensed and syndicated by United Media.

Iconix Brand Group in a joint venture with Charles M. Schulz Creative Associates has formed PEANUTS Worldwide, a new home to the global PEANUTS property. The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. (NASDAQ: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S�, BONGO�, BADGLEY MISCHKA�, JOE BOXER�, RAMPAGE�, MUDD�, LONDON FOG�, MOSSIMO�, OCEAN PACIFIC�, DANSKIN�, ROCA WEAR�, CANNON�, ROYAL VELVET�, FIELDCREST�, CHARISMA�, STARTER� and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY�, ECKO�, MARC ECKO�, ZOO YORK�, MATERIAL GIRL� and PEANUTS� brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.

This program carries a TV-G parental guideline.

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