MARKETING GURU JAY DEUTSCH HEADS TO PHOENIX TO HELP
THOSE IN NEED, ON ABC'S "SECRET MILLIONAIRE"
"Jay Deutsch: Phoenix, AZ" - Marketing guru and self-made millionaire Jay Deutsch - Chief Executive Officer and Co-Founder of BDA - leaves his life in the Pacific Northwest to travel to Phoenix, Arizona in search of people and organizations in need. Deutsch is participating in "Secret Millionaire" in honor of Susan Brockert, a friend and longtime BDA employee who was murdered by her boyfriend during a company retreat. While in Phoenix, he encounters many grass-roots organizations, including Cup O' Karma, a non-profit that supports victims of domestic violence, Heart For The City, an after-school program that teaches young boys not only the fundamentals of football, but life lessons with a mission rooted in education, and A Stepping Stone Foundation, a community-based organization providing educational programs for both children and their parents. After spending a week in Phoenix, Deutsch shares the surprise of a lifetime with these philanthropic organizations, on "Secret Millionaire," SUNDAY, AUGUST 11 (8:00-9:00 p.m., ET) on the ABC Television Network.
Jay Deutsch is the CEO of BDA (BDAinc.com) and co-founded the company with his best friend, Eric Bensussen, in 1984. Their mission is to help Fortune 500 companies and sports leagues successfully engage consumers and fans through the medium of branded merchandise. In the years since starting BDA, Deutsch has pioneered the concept of a Merchandise Agency�, growing BDA into a global organization of more than 500 associates dedicated to bringing world-class creativity, brand expertise, supply chain logistics and fanatical commitment to client services, all under one roof. BDA also operates three retail brands in the video game and mobile lifestyle accessories industries: PowerA, MOGA and MUNITIO.
Based on the hit UK series of the same name, each episode of "Secret Millionaire" follows one of America's most successful business people for one week as they leave behind their lavish lifestyles, sprawling mansions and luxury jets, conceal their true identities, and go to live and volunteer in some of the most impoverished and dangerous neighborhoods in the country. Their mission is to discover deserving individuals who continually sacrifice everything to help those in need, and ultimately encourage others to do the same. Throughout this incredible, life-changing experience, the Secret Millionaires attempt to remain undiscovered, coming face to face with extraordinary people battling the odds every day of their lives. On the final day, in an emotional and dramatic climax, they reveal their true identities. Ultimately, the millionaires each give away a great deal of their own money, changing lives forever and encouraging others to keep giving back.
Narrated by Blair Underwood, "Secret Millionaire" is executive-produced by Leslie Garvin. The series is a Zodiak USA Production. Zodiak USA's other credits include "Celebrity Wife Swap" for ABC as well as "Hardcore Pawn," "Lizard Lick Towing" and "Killer Karaoke" for tru TV.
"Secret Millionaire" is broadcast in 720 Progressive (720P), ABC's selected HDTV format with a 5.1 channel surround sound. This program carries a TV-PG parental guideline.