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ONCE UPON A TIME
Air Date: Sunday, September 29, 2013
Time Slot: 8:00 PM-9:00 PM EST on ABC
Episode Title: (#301) "The Heart of the Truest Believer"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

SEASON PREMIERE

EMMA, SNOW, CHARMING, RUMPLESTILTSKIN, HOOK AND REGINA ENTER NEVERLAND TO SAVE HENRY BUT ARE GREETED BY A SCHOOL OF NOT-SO-FRIENDLY MERMAIDS WHO THREATEN TO END THEIR SEARCH BEFORE IT BEGINS, AND NEAL - WITH MULAN'S AID IN THE ENCHANTED FOREST - TRIES TO DISCOVER THE FATES OF EMMA AND HENRY, ON THE SEASON PREMIERE OF ABC'S "ONCE UPON A TIME"

Master storytellers Edward Kitsis and Adam Horowitz ("Lost," "Tron: Legacy") invite everyone to join Emma Swan, Snow White, Prince Charming, Rumplestiltskin, Hook and the Evil Queen Regina as they travel through a portal on the Jolly Roger in an effort to reach Neverland and save Henry. But Neverland is a much darker place than you remember, and in order for our heroes to accomplish their mission, they'll have to face a foe more powerful than the Dark One himself. What does Peter Pan want with Henry? Can our heroes put aside their differences and work together? Will Aurora, Mulan and Prince Phillip be able to nurse Neal back to health and reunite him with his family? New fairytale characters will be revealed and old acquaintances will be revisited. So think of a wonderful thought... because our Neverland's going to be a fever dream that just won't break.

In the season premiere episode, "Heart of the Truest Believer," as Emma, Mary Margaret, David, Regina, Mr. Gold and Hook enter Neverland to search for a kidnapped Henry, they're greeted by a school of not-to-friendly mermaids who threaten to end their search before it begins; Henry finds himself on the run from the Lost Boys with another escapee from Peter Pan's encampment; and Neal, recovering from his wounds, travels through the Enchanted Forest with Mulan in an attempt to learn the fates of Emma and Henry, on "Once Upon a Time," SUNDAY, SEPTEMBER 29 (8:00-9:00 p.m., ET) on the ABC Television Network.

Note: This episode will repeat Sunday, October 6 from 7:00-8:00 p.m., ET.

"Once Upon a Time" stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Lana Parrilla as the Evil Queen/Regina, Josh Dallas as Prince Charming/David, Emilie de Ravin as Belle, Colin O'Donoghue as Hook, Michael Raymond-James as Baelfire/Neal Cassidy, Jared S. Gilmore as Henry Mills and Robert Carlyle as Rumplestiltskin/Mr. Gold.

Guest starring are Sarah Bolger as Aurora, Jamie Chung as Mulan, Julian Morris as Prince Phillip, Ethan Embry as Greg Mendell, Sean Maguire as Robin Hood, Robbie Kay as fugitive boy, Sonequa Martin-Green as Tamara, Parker Croft as Felix, Natasha Wilson as mermaid, Dave Mathews as doctor and Joy Castro as nurse.

"Heart of the Truest Believer" was written by Edward Kitsis & Adam Horowitz and directed by Ralph Hemecker.

"Once Upon a Time" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound. Edward Kitsis and Adam Horowitz are creators and executive producers. Steve Pearlman is also executive producer. The show is from ABC Studios. This program carries a TV-PG,V parental guideline.

For more information on "Once Upon a Time," visit ABC.com/Once

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ONCE UPON A TIME (ABC)
BROADCAST HISTORY:
10/23/11 - ???
STATUS:
currently airing (spring 2014)
TIME SLOT:
sundays from 8:00 PM-9:00 PM EST
CURRENT SEASON:
3 (22 episodes)
DESCRIPTION:
(from ABC's press release, May 2013) Master storytellers Edward Kitsis and Adam Horowitz ("Lost," "Tron: Legacy") invite everyone to Storybrooke, Maine, a small town that probably won't show up on one's GPS. To ensure that no one in fairytale land - especially Snow White - had anymore "happily ever afters," Evil Queen Regina cast a curse which trapped the fairytale characters, frozen in time, and brought them into our modern world. Although still alive, they had no knowledge of their former selves and were sleepwalking through life - ageless -- for 28 years, until their savior arrived in the form of Emma Swan. Unbeknownst to Emma, she was the daughter of Snow White and Prince Charming who whisked her out of fairytale land and into our world as an infant to save her from the curse. Abandoned as a baby, Emma's life was anything but magical. When her 10-year-old son, Henry, whom she gave up for adoption years ago, appeared on her doorstep with a book of fairytales and told her a crazy story about how she's the prodigy of fairytale characters who are all trapped in a town called Storybrooke, she thought he was nuts. But curiosity got the better of Emma, and she brought Henry back to the town and soon found out that Storybrooke was more than it seemed. Regina, ever the control freak, had placed herself as Mayor of the town and was Henry's adoptive mother. Over time Emma began to see through the cracks of the curse, believed that the stories were true and was finally able to break it. Reality and myth merged as the fairytale characters began awakening once the curse was lifted and remembered who they were. But to their dismay, they weren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - decided to gain the upper hand in his power struggle with Regina and introduced magic into the town. But this is our world, and magic has a tendency to have unfathomable implications. "Once Upon a Time" stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Lana Parrilla as Evil Queen/Regina, Josh Dallas as Prince Charming/David, Emilie de Ravin as Belle, Colin O'Donoghue as Hook, Jared S. Gilmore as Henry Mills and Robert Carlyle as Rumplestiltskin/Mr. Gold. Edward Kitsis and Adam Horowitz are creators and executive producers. Steve Pearlman is also executive producer. The show is from ABC Studios.
PRINCIPAL CAST INFORMATION:
· Colin O'Donoghue as Hook
· Emilie de Ravin as Belle
· Ginnifer Goodwin as Snow White/Mary Margaret Blanchard
· Jared S. Gilmore as Henry Mills
· Jennifer Morrison as Emma Swan
· Josh Dallas as Prince Charming/David
· Lana Parrilla as Evil Queen/Regina
· Michael Raymond-James as Baelfire/Neal Cassidy
· Robert Carlyle as Rumplestiltskin/Mr. Gold
RECURRING/PREVIOUS CAST INFORMATION:
· Jamie Dornan as Sheriff Graham
· Meghan Ory as Red Riding Hood/Ruby
· Raphael Sbarge as Jiminy Cricket/Archie
CREW INFORMATION:
· Adam Horowitz as CRTR/EP
· Edward Kitsis as CRTR/EP
· Mark Mylod as EP/DIR (Pilot)
· Steven Pearlman as EP
GENRE(S):
· drama
STUDIO INFORMATION:
· ABC Studios