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ONCE UPON A TIME
Air Date: Sunday, September 29, 2013
Time Slot: 8:00 PM-9:00 PM EST on ABC
Episode Title: (#301) "The Heart of the Truest Believer"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

SEASON PREMIERE

EMMA, SNOW, CHARMING, RUMPLESTILTSKIN, HOOK AND REGINA ENTER NEVERLAND TO SAVE HENRY BUT ARE GREETED BY A SCHOOL OF NOT-SO-FRIENDLY MERMAIDS WHO THREATEN TO END THEIR SEARCH BEFORE IT BEGINS, AND NEAL - WITH MULAN'S AID IN THE ENCHANTED FOREST - TRIES TO DISCOVER THE FATES OF EMMA AND HENRY, ON THE SEASON PREMIERE OF ABC'S "ONCE UPON A TIME"

Master storytellers Edward Kitsis and Adam Horowitz ("Lost," "Tron: Legacy") invite everyone to join Emma Swan, Snow White, Prince Charming, Rumplestiltskin, Hook and the Evil Queen Regina as they travel through a portal on the Jolly Roger in an effort to reach Neverland and save Henry. But Neverland is a much darker place than you remember, and in order for our heroes to accomplish their mission, they'll have to face a foe more powerful than the Dark One himself. What does Peter Pan want with Henry? Can our heroes put aside their differences and work together? Will Aurora, Mulan and Prince Phillip be able to nurse Neal back to health and reunite him with his family? New fairytale characters will be revealed and old acquaintances will be revisited. So think of a wonderful thought... because our Neverland's going to be a fever dream that just won't break.

In the season premiere episode, "Heart of the Truest Believer," as Emma, Mary Margaret, David, Regina, Mr. Gold and Hook enter Neverland to search for a kidnapped Henry, they're greeted by a school of not-to-friendly mermaids who threaten to end their search before it begins; Henry finds himself on the run from the Lost Boys with another escapee from Peter Pan's encampment; and Neal, recovering from his wounds, travels through the Enchanted Forest with Mulan in an attempt to learn the fates of Emma and Henry, on "Once Upon a Time," SUNDAY, SEPTEMBER 29 (8:00-9:00 p.m., ET) on the ABC Television Network.

Note: This episode will repeat Sunday, October 6 from 7:00-8:00 p.m., ET.

"Once Upon a Time" stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Lana Parrilla as the Evil Queen/Regina, Josh Dallas as Prince Charming/David, Emilie de Ravin as Belle, Colin O'Donoghue as Hook, Michael Raymond-James as Baelfire/Neal Cassidy, Jared S. Gilmore as Henry Mills and Robert Carlyle as Rumplestiltskin/Mr. Gold.

Guest starring are Sarah Bolger as Aurora, Jamie Chung as Mulan, Julian Morris as Prince Phillip, Ethan Embry as Greg Mendell, Sean Maguire as Robin Hood, Robbie Kay as fugitive boy, Sonequa Martin-Green as Tamara, Parker Croft as Felix, Natasha Wilson as mermaid, Dave Mathews as doctor and Joy Castro as nurse.

"Heart of the Truest Believer" was written by Edward Kitsis & Adam Horowitz and directed by Ralph Hemecker.

"Once Upon a Time" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound. Edward Kitsis and Adam Horowitz are creators and executive producers. Steve Pearlman is also executive producer. The show is from ABC Studios. This program carries a TV-PG,V parental guideline.

For more information on "Once Upon a Time," visit ABC.com/Once

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ONCE UPON A TIME (ABC)
Returns Sunday, September 28
BROADCAST HISTORY:
10/23/11 - ???
STATUS:
returning this fall (yet to premiere)
TIME SLOT:
sundays from 8:00 PM-9:00 PM EST
CURRENT SEASON:
4 (??? episodes)
ADDITIONAL NOTES:
renewed through the 2014-15 season (the show's fourth) on 5/8/14
DESCRIPTION:
(from ABC's press release, May 2014) Master storytellers Edward Kitsis and Adam Horowitz ("Lost," "Tron: Legacy") invite everyone to join Emma Swan, Snow White, Prince Charming, The Evil Queen, Hook and all the other resident fairy tale characters as they prepare to defend themselves against a magical force from the past that's too dark and unpredictable even for Rumplestiltskin - The Ice Queen. Welcome to Storybrooke, Maine, a small town that probably won't show up on your GPS, but it's a magical place to visit. Reality and myth merged after Emma broke Regina's curse, which had deprived the fairytale characters of their memories and trapped them in our modern world. When they finally regained their identities, our heroes were dismayed to discover that they weren't transported back to Fairy Tale Land. To make matters worse, Rumplestiltskin - aka Mr. Gold - decided to escalate his power struggle with Regina by introducing magic into the town. But this is our world, and magic always has a tendency to yield unfathomable consequences.
PRINCIPAL CAST INFORMATION:
· Colin O'Donoghue as Hook
· Emilie de Ravin as Belle
· Ginnifer Goodwin as Snow White/Mary Margaret Blanchard
· Jared S. Gilmore as Henry Mills
· Jennifer Morrison as Emma Swan
· Josh Dallas as Prince Charming/David
· Lana Parrilla as Evil Queen/Regina
· Michael Raymond-James as Baelfire/Neal Cassidy
· Robert Carlyle as Rumplestiltskin/Mr. Gold
RECURRING/PREVIOUS CAST INFORMATION:
· Jamie Dornan as Sheriff Graham
· Meghan Ory as Red Riding Hood/Ruby
· Raphael Sbarge as Jiminy Cricket/Archie
CREW INFORMATION:
· Adam Horowitz as CRTR/EP
· Edward Kitsis as CRTR/EP
· Mark Mylod as EP/DIR (Pilot)
· Steven Pearlman as EP
GENRE(S):
· drama
STUDIO INFORMATION:
· ABC Studios