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ONCE UPON A TIME
Air Date: Sunday, March 09, 2014
Time Slot: 8:00 PM-9:00 PM EST on ABC
Episode Title: (#312) "New York City Serenade"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

WITH HER FAIRY TALE FRIENDS AND FAMILY IN DIRE STRAITS, HOOK ATTEMPTS TO HELP EMMA REGAIN HER MEMORIES SO SHE CAN ONCE AGAIN HELP THEM OUT OF A DESPERATE SITUATION, ON THE MIDSEASON RETURN OF ABC'S "ONCE UPON A TIME"

Rebecca Mader Guest Stars as the Wicked Witch of the West

"New York City Serenade" - After Rumplestiltskin sacrificed his life to stop Pan from enacting another curse, Regina obliterated her original curse, which erased Storybrooke from existence and whisked its residents back to Fairy Tale Land - leaving Emma and Henry back in our world with no memories of Storybrooke. But all is not well back in the Enchanted Forest when Hook comes calling on Emma in New York City in an attempt to jog her memory so that she can once again help her fairy tale family and friends out of a desperate situation, on the midseason return of "Once Upon a Time," SUNDAY, MARCH 9 (8:00-9:00 p.m., ET) on the ABC Television Network.

"Once Upon a Time" stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Lana Parrilla as the Evil Queen/Regina, Josh Dallas as Prince Charming/David, Emilie de Ravin as Belle, Colin O'Donoghue as Hook, Michael Raymond-James as Baelfire/Neal Cassidy, Jared S. Gilmore as Henry Mills and Robert Carlyle as Rumplestiltskin/Mr. Gold.

Guest starring are Lee Arenberg as Leroy/Grumpy, Beverley Elliott as Granny, Sarah Bolger as Aurora, Rebecca Mader as the Wicked Witch of the West, David-Paul Grove as Doc, Gabe Khouth as Mr. Clark/Sneezy, Faustino Di Bauda as Sleepy, Jeffrey Kaiser as Dopey, Michael Coleman as Happy, Mig Macario as Bashful, Julian Morris as Prince Phillip, Christopher Gorham as Walsh, Sean Maguire as Robin Hood, Michael P. Northey as Friar Tuck, Jason Burkhart as Little John and David Orth as NY cop #1.

"New York City Serenade" was written by Edward Kitsis & Adam Horowitz and directed by Billy Gierhart.

"Once Upon a Time" is broadcast in 720 Progressive (720P), ABC's selected HDTV format with a 5.1 channel surround sound. A TV parental guideline will be assigned closer to the airdate.

For more information on "Once Upon a Time," visit ABC.com/Once

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ONCE UPON A TIME (ABC)
BROADCAST HISTORY:
10/23/11 - ???
STATUS:
currently airing (spring 2014)
TIME SLOT:
sundays from 8:00 PM-9:00 PM EST
CURRENT SEASON:
3 (22 episodes)
DESCRIPTION:
(from ABC's press release, May 2013) Master storytellers Edward Kitsis and Adam Horowitz ("Lost," "Tron: Legacy") invite everyone to Storybrooke, Maine, a small town that probably won't show up on one's GPS. To ensure that no one in fairytale land - especially Snow White - had anymore "happily ever afters," Evil Queen Regina cast a curse which trapped the fairytale characters, frozen in time, and brought them into our modern world. Although still alive, they had no knowledge of their former selves and were sleepwalking through life - ageless -- for 28 years, until their savior arrived in the form of Emma Swan. Unbeknownst to Emma, she was the daughter of Snow White and Prince Charming who whisked her out of fairytale land and into our world as an infant to save her from the curse. Abandoned as a baby, Emma's life was anything but magical. When her 10-year-old son, Henry, whom she gave up for adoption years ago, appeared on her doorstep with a book of fairytales and told her a crazy story about how she's the prodigy of fairytale characters who are all trapped in a town called Storybrooke, she thought he was nuts. But curiosity got the better of Emma, and she brought Henry back to the town and soon found out that Storybrooke was more than it seemed. Regina, ever the control freak, had placed herself as Mayor of the town and was Henry's adoptive mother. Over time Emma began to see through the cracks of the curse, believed that the stories were true and was finally able to break it. Reality and myth merged as the fairytale characters began awakening once the curse was lifted and remembered who they were. But to their dismay, they weren't transported back to fairytale land. To make matters worse, Rumplestiltskin - aka Mr. Gold - decided to gain the upper hand in his power struggle with Regina and introduced magic into the town. But this is our world, and magic has a tendency to have unfathomable implications. "Once Upon a Time" stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Lana Parrilla as Evil Queen/Regina, Josh Dallas as Prince Charming/David, Emilie de Ravin as Belle, Colin O'Donoghue as Hook, Jared S. Gilmore as Henry Mills and Robert Carlyle as Rumplestiltskin/Mr. Gold. Edward Kitsis and Adam Horowitz are creators and executive producers. Steve Pearlman is also executive producer. The show is from ABC Studios.
PRINCIPAL CAST INFORMATION:
· Colin O'Donoghue as Hook
· Emilie de Ravin as Belle
· Ginnifer Goodwin as Snow White/Mary Margaret Blanchard
· Jared S. Gilmore as Henry Mills
· Jennifer Morrison as Emma Swan
· Josh Dallas as Prince Charming/David
· Lana Parrilla as Evil Queen/Regina
· Michael Raymond-James as Baelfire/Neal Cassidy
· Robert Carlyle as Rumplestiltskin/Mr. Gold
RECURRING/PREVIOUS CAST INFORMATION:
· Jamie Dornan as Sheriff Graham
· Meghan Ory as Red Riding Hood/Ruby
· Raphael Sbarge as Jiminy Cricket/Archie
CREW INFORMATION:
· Adam Horowitz as CRTR/EP
· Edward Kitsis as CRTR/EP
· Mark Mylod as EP/DIR (Pilot)
· Steven Pearlman as EP
GENRE(S):
· drama
STUDIO INFORMATION:
· ABC Studios