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ON BRAND WITH JIMMY FALLON
Air Date: Friday, October 03, 2025
Time Slot: 8:00 PM-9:00 PM EST on NBC
Episode Title: (#102) "BILLBOARD IN THE SKY"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

"ON BRAND WITH JIMMY FALLON"

"BILLBOARD IN THE SKY" ORIGINAL

10/03/2025 (08:00PM - 09:00PM) (Friday) : Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight. The stakes are sky high as the winner will see their campaign brought to life as a plane wrap. The losers are up for the season's first elimination. TV-PG







ON BRAND WITH JIMMY FALLON (NBC)
Premieres Tuesday, September 30
BROADCAST HISTORY:
9/30/25 - ???
STATUS:
new this fall (yet to premiere)
TIME SLOT:
tuesdays from 10:00 PM-11:00 PM EST
CURRENT SEASON:
1 (8 episodes)
DESCRIPTION:
(from NBC's press release, May 2025) An innovative unscripted series that follows what happens when Jimmy Fallon starts a premier marketing agency and fills it with the most creative, clever and competitive go-getters he can find. Fallon recruited Bozoma Saint John as the On Brand Agency's Chief Marketing Officer, where she will mentor the creatives and evaluate their work. In each episode, the On Brand Agency creatives will work with a major brand in need of a big idea for a massive, high-priority campaign - from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They will have unprecedented access to the client's businesses before pitching their vision to a brand representative, along with Saint John and Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode.
PRINCIPAL CAST INFORMATION:
· Jimmy Fallon as Host
CREW INFORMATION:
· Brien Meagher as EP
· Jimmy Fallon as EP
· Kelly Powers as EP
· Pip Wells as EP
· Rhett Bachner as EP
GENRE(S):
· reality (all)
· reality (competition)
STUDIO INFORMATION:
· B17 Entertainment
· Electric Hot Dog
· Universal Television