[07/09/08 - 09:28 AM]
CBS Is Going to the Dogs This Summer Courting Canine Lovers Coast to Coast
The Eye details its marketing campaign for its summer entry "Greatest American Dog."

[via press release from CBS]


Cross-Platform Marketing Campaign Unleashed to Promote "GREATEST AMERICAN DOG" Premiering Thursday, July 10, on the CBS Television Network

Pooch Push Spans Social Networking on Dogster.com ... In-Store Video at Supermarkets ... Hot Dog Stands and Dog Walkers on the Streets of New York ... Targeted Print, Cable, Radio and Cinema Advertising

In an innovative campaign to promote the new summer reality series GREATEST AMERICAN DOG, the CBS Marketing Group today unleashed a pack of promotions designed to fetch the attention of dog lovers and enthusiasts through targeted media outlets and outreach in the environments where they hang out ?? both online and out-of-home.

GREATEST AMERICAN DOG, premiering Thursday, July 10 (8:00-9:00 PM, ET/PT) on the CBS Television Network, is supported by an integrated marketing campaign spanning online promotions on Dogster.com, the fastest-growing pet destination on the Internet; video displays in selected supermarkets; branded hot dog stands and dog walker street teams in New York; and advertising on cable and radio, and in print and movie theaters.

Dogster.com, the leading online destination for pet information, resources, community and entertainment, is currently featuring banner advertisements and video teasers for GREATEST AMERICAN DOG, and has created pet profiles for the contestants, allowing users to find out more about the dog stars. Visitors to Dogster.com can also participate in GREATEST AMERICAN DOG fan club groups featuring chat, forums and weekly show highlights and teasers. In addition, the show will be promoted on Dogster.com's "Dog Blog" and newsletter.

The in-store component of the GREATEST AMERICAN DOG campaign makes use of motion sensors and video screens in the pet food aisle of selected grocery stores in New York and Los Angeles. Shoppers who come within a few feet of the sensor hear a bark, and are invited to press a button that initiates a thirty-second video clip.

Meanwhile, out on the streets of Manhattan, branded carts are taking to the streets, touting a quintessential American summer food ?? hot dogs. Bearing GREATEST AMERICAN DOG umbrellas, pedestrian signs, napkins and hot dog boats, the carts will get the word out to wiener-hungry New Yorkers all over the city. In addition, dog walkers in highly trafficked dog locations will walk dogs bedecked in branded GREATEST AMERICAN DOG vests and collars.

The primetime show will also be supported by cable, radio and cinema advertising targeted to families and dog enthusiasts, as well as a full-page ad in the July issue of The Bark, an upscale monthly dog culture magazine sold in Barnes & Noble, Whole Foods, PetCo, and other national and local specialty retail chains.

About The Show:

Twelve extraordinary teams of dogs and owners from across the nation will compete for the title of GREATEST AMERICAN DOG. Hosted by zoologist/television personality Jarod Miller, owners and their pets - from "pageant dogs" to those simply trained at home - will live together and compete against each other in challenges that put the owners' ability to train their dogs to the test. Each week, judges Wendy Diamond (author, and founder and Editor-In-Chief of Animal Fair Magazine), Allan Reznick (Editor-At-Large of Dog World and Dog Fancy Magazine) and Victoria Stilwell (author and host of the television series "It's Me or the Dog") will eliminate one dog and their owner. The last remaining team will walk away with a $250,000 cash prize and the title of GREATEST AMERICAN DOG.

GREATEST AMERICAN DOG is executive produced by R.J. Cutler, Stu Schreiberg and Stephen Kroopnick for Magic Molehill Productions, Inc., in association with Actual Reality Pictures and Triage Entertainment, Inc.

  [july 2008]  


[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.