or


[07/09/08 - 09:28 AM]
CBS Is Going to the Dogs This Summer Courting Canine Lovers Coast to Coast
The Eye details its marketing campaign for its summer entry "Greatest American Dog."

[via press release from CBS]

CBS IS GOING TO THE DOGS THIS SUMMER COURTING CANINE LOVERS COAST TO COAST

Cross-Platform Marketing Campaign Unleashed to Promote "GREATEST AMERICAN DOG" Premiering Thursday, July 10, on the CBS Television Network

Pooch Push Spans Social Networking on Dogster.com ... In-Store Video at Supermarkets ... Hot Dog Stands and Dog Walkers on the Streets of New York ... Targeted Print, Cable, Radio and Cinema Advertising

In an innovative campaign to promote the new summer reality series GREATEST AMERICAN DOG, the CBS Marketing Group today unleashed a pack of promotions designed to fetch the attention of dog lovers and enthusiasts through targeted media outlets and outreach in the environments where they hang out ?? both online and out-of-home.

GREATEST AMERICAN DOG, premiering Thursday, July 10 (8:00-9:00 PM, ET/PT) on the CBS Television Network, is supported by an integrated marketing campaign spanning online promotions on Dogster.com, the fastest-growing pet destination on the Internet; video displays in selected supermarkets; branded hot dog stands and dog walker street teams in New York; and advertising on cable and radio, and in print and movie theaters.

Dogster.com, the leading online destination for pet information, resources, community and entertainment, is currently featuring banner advertisements and video teasers for GREATEST AMERICAN DOG, and has created pet profiles for the contestants, allowing users to find out more about the dog stars. Visitors to Dogster.com can also participate in GREATEST AMERICAN DOG fan club groups featuring chat, forums and weekly show highlights and teasers. In addition, the show will be promoted on Dogster.com's "Dog Blog" and newsletter.

The in-store component of the GREATEST AMERICAN DOG campaign makes use of motion sensors and video screens in the pet food aisle of selected grocery stores in New York and Los Angeles. Shoppers who come within a few feet of the sensor hear a bark, and are invited to press a button that initiates a thirty-second video clip.

Meanwhile, out on the streets of Manhattan, branded carts are taking to the streets, touting a quintessential American summer food ?? hot dogs. Bearing GREATEST AMERICAN DOG umbrellas, pedestrian signs, napkins and hot dog boats, the carts will get the word out to wiener-hungry New Yorkers all over the city. In addition, dog walkers in highly trafficked dog locations will walk dogs bedecked in branded GREATEST AMERICAN DOG vests and collars.

The primetime show will also be supported by cable, radio and cinema advertising targeted to families and dog enthusiasts, as well as a full-page ad in the July issue of The Bark, an upscale monthly dog culture magazine sold in Barnes & Noble, Whole Foods, PetCo, and other national and local specialty retail chains.

About The Show:

Twelve extraordinary teams of dogs and owners from across the nation will compete for the title of GREATEST AMERICAN DOG. Hosted by zoologist/television personality Jarod Miller, owners and their pets - from "pageant dogs" to those simply trained at home - will live together and compete against each other in challenges that put the owners' ability to train their dogs to the test. Each week, judges Wendy Diamond (author, and founder and Editor-In-Chief of Animal Fair Magazine), Allan Reznick (Editor-At-Large of Dog World and Dog Fancy Magazine) and Victoria Stilwell (author and host of the television series "It's Me or the Dog") will eliminate one dog and their owner. The last remaining team will walk away with a $250,000 cash prize and the title of GREATEST AMERICAN DOG.

GREATEST AMERICAN DOG is executive produced by R.J. Cutler, Stu Schreiberg and Stephen Kroopnick for Magic Molehill Productions, Inc., in association with Actual Reality Pictures and Triage Entertainment, Inc.





  [july 2008]  
S
M
T
W
T
F
S
  


· GREATEST AMERICAN DOG (CBS)





[08/30/16 - 04:00 PM]
NBC Delays "Caught on Camera" Return; Adds "The Good Place," "This Is Us" Repeats
The Peacock will now use Fridays at 8:00/7:00c for encores on September 23, September 30 and October 7.

[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 01:43 PM]
Viceland Adds New Late Night Show "Desus & Mero" Among Others, Renews "Huang's World" and "States of Undress"
The new show promises to be a fresh take on the day's events, the culture at large and day-to-day life... all through the eyes of two friends born and raised in the Bronx.

[08/30/16 - 12:16 PM]
Video: Showtime(R) Releases Official Trailer and New Poster Art for "Shameless" Season Seven
The seventh season picks up a month after last season's finale, with the Gallaghers ready for another sizzling summer on the South Side of Chicago.

[08/30/16 - 11:42 AM]
DIY Network Renews "Stone House Revival" Starring Expert Carpenter Jeff Devlin
More than 2.1 million viewers tuned in to the first season of the series.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/30/16 - 10:01 AM]
Kevin James Hosts "CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, to Be Broadcast Monday, Sept. 12
In addition, the special will be available on demand across multiple platforms through mid-October, providing viewers with convenient anytime access to information about the network's new fall lineup.

[08/30/16 - 09:32 AM]
Video: #LoweRoast Preview Clip - Pete Davidson Goes After Peyton Manning
Pete Davidson loves famed quarterback Peyton Manning, but he also has some observations about the size of his head.

[08/30/16 - 09:05 AM]
Spike TV's "Lip Sync Battle" Coming to Carnival Cruise Line
Lip Sync Battle Carnival is an authentic recreation of the popular show where contestants can live out their music-star fantasies, facing off in a head-to-head competition to create the most unforgettable lip sync performances to iconic and popular songs.

[08/30/16 - 08:30 AM]
Disney Channel to Premiere "Disney's The Lodge," A Music-Filled Mystery/Drama Filmed in Northern Ireland
"The Lodge" includes nine original songs integral to the story's central kid-empowering theme of "believe in yourself."

[08/30/16 - 07:23 AM]
It Is All Chills & Thrills on a New Season of "Halloween Wars"
Six teams composed of a pumpkin carving expert, cake artist and sugar artist will battle it out as they create Halloween-themed edible displays that are so ghostly good, it's frightening!

[08/30/16 - 06:40 AM]
"Bound in a Box: The True Story of Colleen Stan" - One-Hour Special Airs Saturday, September 10 at 5/4c on Investigation Discovery
The special tells the story of Colleen Stan, who was 20 years old in 1977 when she was kidnapped and imprisoned in a coffin-sized box for up to 23 hours a day for seven years.

[08/30/16 - 06:01 AM]
ABC Announces This Season's "Dancing with the Stars" Celebrity Cast Live on "Good Morning America"
This season's lineup of celebrity dancers includes two Gold medal-winning U.S. Olympians, a multi Grammy award-winning musician, a star of one of the most iconic television programs ever, one of the greatest wide receivers of all time, and the former governor of Texas, to name just a few.