FEAR FACTOR SET TO DEBUT IN OVER 98% OF THE U.S. IN NATIONAL SYNDICATION

Hit NBC Reality Series Premieres on Local Stations Sept. 20th

BURBANK, Calif. -- September 17, 2004 -- NBC Universal Domestic Television Distribution has sold NBC and Endemol USA's hit reality series Fear Factor in over 98% of the U.S. for its debut in national syndication, it was announced today by Barry Wallach, President, NBC Universal Domestic Television Distribution.

Fear Factor, which already launched this summer on cable's FX network to strong ratings, will debut in national broadcast syndication on Monday, Sept. 20. Nearly 50% of the local stations will air double-runs of Fear Factor each weekday.

The Fox owned and operated stations, as well as stations representing Viacom, Sinclair, Clear Channel, Raycom and Media General, will be airing Fear Factor in syndication.

"As the first-ever network reality series to reach syndication, Fear Factor has shown over the course of its five seasons on NBC that it has tremendous appeal with viewers of all ages," says Wallach. "We expect for the series to continue its magic each weekday with local viewers."

Fear Factor pits real people against each other, extreme challenges -- and themselves -- in the hope of taking home a cash prize at the end of each regular one-hour episode. In each installment, six contestants (three women and three men) recruited from across the nation must decide if they have the guts and determination to face their most primal fears.

Fear Factor is a production of Endemol USA. Matt Kunitz ("Real World," "Dog Eat Dog"), John de Mol (""Big Brother") and David Hurwitz are the executive producers.

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits, Fear Factor and Big Brother. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-two countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telefnica S.A., one of the largest companies in Spain.

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. Its NBC Universal Television Distribution division is responsible for the global distribution of NBC Universal product to all forms of television throughout the world. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

NBC Universal Domestic Television Distribution's current and upcoming first-run strip syndicated programming includes Access Hollywood, Blind Date, Home Delivery, The Jane Pauley Show, The Jerry Springer Show, Maury and Starting Over. Current and upcoming first-run weekly syndicated programming includes The Chris Matthews Show, The George Michael Sports Machine, Rebecca's Garden, The Wall Street Journal Report, Your Total Health and the off-network distribution of Crossing Jordan, Fear Factor, Providence, the Law & Order franchise and special programming including Good Housekeeping Reports news inserts, a series of The Remarkable Journey specials, as well as a collection of feature film packages.