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Lifetime Television Orders New Half-Hour Reality Series 'Gay, Straight or Taken?' a Distinctive New Dating Show About Finding Mr. Right
18 Episodes from Endemol USA ('Deal or No Deal,' '1 vs. 100,' 'Big
Brother,' 'Extreme Makeover: Home Edition') to premiere January 2007 on
Lifetime
LOS ANGELES, Nov. 20 -- Lifetime gives viewers the chance
to put their women's intuition to the test in "Gay, Straight or Taken?," a
new series that puts a modern twist on the traditional dating show where
one woman meets three men and through a series of dates, must decide who is
gay, straight or already taken. Ultimately, she must select the one single
man in order to win a luxurious dream prize for two or the prize goes to
the man she incorrectly chooses, it was announced today by Susanne Daniels,
President, Entertainment, Lifetime Networks. The series will premiere
Monday, January 8, 2007 from 8:00 - 9:00 PM with two half-hour episodes on
Lifetime Television.
"I'm excited that we've found a new take on the popular reality dating
show genre with 'Gay, Straight or Taken?' said Daniels. Adding, "And, for
the record, I couldn't tell who was gay, straight or taken myself in the
pilot!"
"We're always seeking to bring relatable programming to audiences,"
said David Goldberg, President of Endemol USA. "This show really turns
stereotypes on its head. It's a fun, wholly original spin on the dating
show model, and I think Lifetime is the perfect place for this series."
"Everyone believes they're masters at reading people," said executive
producer Joe Livecchi. "This is the kind of show you watch with friends and
yell at the television because you think you've got it figured out. No one
will know for sure who's who until the very last minute. That's what makes
it so much fun."
In each half-hour episode, one eligible single woman meets three men:
one is in a relationship, one is gay and one is single. The woman spends
time and interacts with each man in both group and one-on-one settings,
hoping to gather enough information by listening and observing as they vie
for her affections. In the end, she must determine who is gay, straight and
taken. If she chooses the straight single guy, she wins an exotic trip for
two with him. If she chooses wrong, the man she selects wins the trip with
their significant other. In the premiere episode, 27-year-old realtor
Jenner has three eligible suitors to choose from: Luciano, 32, an athletic
and handsome bartender; Mike, 25, a down-to-earth club promoter and Chris,
34, a gregarious personal trainer. Through a series of activities with the
men, including touch football, swimming, salsa dancing, yoga and massage,
Jenner looks for clues about the men. Will she know who is gay, straight or
taken? Will you?
"Gay, Straight or Taken?" is produced by Endemol USA, a division of
Endemol Holding. David Goldberg is the president of Endemol USA. Joe
Livecchi serves as executive producer.
Endemol USA is a leading producer of television programming
specializing in reality and non-scripted genres for network and cable
television. The company produces hit series including "Deal or No Deal," "1
vs. 100," and "Extreme Makeover: Home Edition." Endemol USA is a division
of Endemol Holding, a prominent international content developer, producer
and distributor of television and online programming. The company,
headquartered in the Netherlands, has subsidiaries and joint ventures in 21
countries, including the major European markets, the U.S., South Africa,
Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully
owned subsidiary of telecommunications giant Telefonica S.A., one of the
largest companies in Spain.
Lifetime is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, Lifetime
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. Lifetime Television, LMN, Lifetime Real Women, Lifetime
Home Entertainment and Lifetime Online (http://www.lifetimetv.com ) are part of
Lifetime Entertainment Services, a 50/50 joint venture of The Hearst
Corporation and The Walt Disney Company.
SOURCE Lifetime Television
http://www.lifetimetv.com
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