or


[01/19/07 - 04:56 PM]
NBC Gives 'Heroes' Audience a 360 Degree Experience Beginning on January 22
The show's "comprehensive interactive extension," includes new original content on NBC.com as well as other alternative platforms.

[via press release from NBC]

NBC GIVES 'HEROES' AUDIENCE A 360 DEGREE EXPERIENCE BEGINNING ON JANUARY 22

NBC GIVES 'HEROES' AUDIENCE A 360 DEGREE EXPERIENCE BEGINNING ON JANUARY 22

NBC Digital Entertainment To Launch Comprehensive Interactive Extension For Scripted Series Sponsored In Part By Nissan

Burbank, CA - January 19, 2007 - NBC today unveiled its extensive "TV 360" realization for the breakout-hit "Heroes." The digital extensions, which launch with the return of original episodes of the show on Monday, January 22nd, will include exclusive and original content made available on several alternative platforms, sponsored in part by Nissan.

The announcement was made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"This is particularly exciting because it's the most developed TV 360 application we've created for a scripted series, and the first to use this level of interactivity," said Gaspin. "'Heroes' has proven itself a hit on-air and online, and these extensions of rich, original content will allow our audience unprecedented access to new levels of the show as they dig deeper."

Beginning on January 22nd, viewers will be invited to experience "Heroes" in a whole new way. As they investigate on-air clues and learn new truths about the characters, their involvement will lead them to new platforms, including interaction with unique mobile content; a WAP (Wireless Application Protocol) site that one of the characters gives them access to; a special "two screen" application which provides a real-time experience; access to the fictional Primatech Paper company's phone system; and significantly increased original content on NBC.com including secret files, hidden sites and original commentary from cast members added to each streaming episode.

"This opportunity is the next step in continuing Nissan's successful partnership with Heroes," said Melissa Adams, Senior Manager of Media, Nissan North America. "'Heroes' has been key to helping Nissan establish its new entry compact car, Versa. Heroes 360 will only further enhance the awareness of Nissan's innovative products."

As the season of "Heroes" continues, the "Heroes 360" extensions will evolve with new areas of exploration each week. OMD will be handling the media buying and implementation for Nissan.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" has been honored recently with a People's Choice Award, an AFI Award and a Multicultural Prism Award, as well as nominations at the Golden Globe Awards, NAACP Image Awards, WGA Awards and Satellite Awards. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by his father's disappearance to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination") struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan") and Allan Arkush (NBC's "Crossing Jordan"). The drama is produced by NBC Universal Television Studio in association with Tailwind Productions.





  [october 2014]  
S
M
T
W
T
F
S
   


· ALIAS (ABC)
· BUFFY THE VAMPIRE SLAYER (UPN)
· CROSSING JORDAN (NBC)
· EMPIRE (ABC)
· GILMORE GIRLS (CW)
· HEROES (NBC)
· JUDGING AMY (CBS)
· MY WIFE & KIDS (ABC)
· SCRUBS (ABC)
· THIRD WATCH (NBC)











[10/01/14 - 04:44 PM]
TV Land Orders Two New Comedies, "Impastor" and "Teachers," To Series
Both series will premiere on the cable channel in 2015.

[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 03:15 PM]
"MasterChef Junior" Moves to Tuesdays
Newcomer "Utopia" will now only air once a week: Fridays at 8:00/7:00c.

[10/01/14 - 02:41 PM]
E! Reunites the Most Outrageous Patients When "Botched Reunion: Show & Tell" Airs Sunday, October 26 and Monday, October 27 at 10:00PM ET/PT
Maria Menounos hosts the two-part special, in which Paul Nassif and Terry Dubrow reunite to look back at the nationwide success of the first season and welcome some of their most outrageous patients.

[10/01/14 - 01:53 PM]
NFL and DIRECTV Extend NFL SUNDAY TICKET in New Multi-Year Deal
The new agreement also expands DIRECTV's rights to stream NFL SUNDAY TICKET live on mobile devices and via broadband, known as NFL SUNDAY TICKET.TV, as previously announced.

[10/01/14 - 01:01 PM]
AMC Revolutionary War Drama "Turn: Washington's Spies" Begins Production on Second Season
The show will film in and around Richmond, Virginia, including at two historic locations in Williamsburg; Colonial Williamsburg's Historic Area and on the campus of the College of William & Mary.

[10/01/14 - 12:12 PM]
ESPN Extends Dick Vitale's Contract Through 2016-17
Vitale will call some of the season's top games across ESPN networks, including regular-season action primarily on ESPN and ESPN2 and the Men's Final Four for ESPN International.

[10/01/14 - 11:05 AM]
Celebrate the Holidays with "CMA Country Christmas" Hosted by Jennifer Nettles
The special, which features Jennifer Nettles hosting for the fifth year, airs this holiday season on the ABC Television Network.

[10/01/14 - 11:04 AM]
ABC to Encore "Once Upon a Time" Premiere This Sunday, Push "AFHV" Return by One Week
Look for season 25 of "America's Funniest Home Videos" to now launch on Sunday, October 12 at 7:00/6:00c.

[10/01/14 - 11:00 AM]
FX Networks Orders Comedy Pilot "Pariah"
Comedian Bill Burr stars in the project, about a volatile TV personality who is exiled from show business and forced to navigate society as a man with no apparent skills.

[10/01/14 - 10:49 AM]
Holidays at Food Network Get Even Sweeter with New Series "Holiday Baking Championship"
Hosted by Bobby Deen, the series premieres Sunday, November 9 at 9:00/8:00c on the cable channel.

[10/01/14 - 10:14 AM]
National League Division Series Presented by Budweiser Coverage Begins Friday, Oct. 3 on FOX Sports 1 & FOX Deportes
This week, MLB postseason coverage comes to FOX Sports 1 for the first time as America's new sports network is scheduled to televise up to eight games of the National League Division Series.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:14 AM]
"Tosh.0" to Debut Family-Friendly Episode Tuesday, October 7 at 10 p.m. on Comedy Central
"Comedy isn't about being clean or dirty, it's about appealing to as wide an audience as possible so I can sell more tickets to my stand-up shows," said Tosh.

[10/01/14 - 10:07 AM]
AMC to Debut "Better Call Saul" Music Video This Sunday, October 5 at 7:15pm ET/PT During the Final Night of The "Breaking Bad" Binge
The song is performed by country artist Junior Brown.