or


[04/23/07 - 02:36 PM]
The CW Network Partners with Stop Global Warming Virtual March and the National Resources Defense Council for Comprehensive, Pro-Social Environmental Campaign "Free 2 B Green"
All CW series will produce an environmentally conscious episode next season.

[via press release from The CW]

THE CW NETWORK PARTNERS WITH STOP GLOBAL WARMING VIRTUAL MARCH AND THE NATIONAL RESOURCES DEFENSE COUNCIL FOR COMPREHENSIVE, PRO-SOCIAL ENVIRONMENTAL CAMPAIGN "FREE 2 B GREEN"

Multi-Platform Initiative To Impact All Aspects Of The CW, Including Programming, Affiliates and Advertisers

Network To Raise Awareness Through Public Service Announcements Running On Multiple Platforms And Featuring CW Stars

All CW Series Will Produce An Environmentally Conscious Episode Next Season

April 23, 2007 (Burbank, California) - The CW Network is partnering with Stop Global Warming Virtual March and the Natural Resources Defense Council (NRDC) for a comprehensive network-wide environmental campaign called "Free 2 B Green," it was announced today by Dawn Ostroff, President of Entertainment, The CW.

"Without a doubt, The CW's target audience is the most socially conscious consumer ever," said Ostroff. "If we are going to properly reflect their world, we need to be out in front, doing all we can for the issues that they care about, and protecting the environment is at the top of the list. By embracing this campaign on all levels, our goal is to enable us, our affiliates and our advertisers to forge a long-term deep connection with our viewers, and help the environment as well."

"Stopping global warming is going to take the efforts of all of us, and The CW gets that loud and clear," said activist and producer Laurie David of Stop Global Warming Virtual March. "By committing the network to going green, they are sending the message to millions of viewers, fans and affiliates that it's not about doing everything, it's about everyone doing something -- and The CW is leading the charge!"

"The CW audience already is aware of our profound environmental challenges and is ready to act," said Frances Beinecke, president of NRDC. "These young people want to be part of the solution, and the partnership will help give them the tools they need to be effective."

The CW's "Free 2 B Green" environmental outreach program will be a wide-ranging on-air, online, mobile and grassroots effort to generate environmental awareness and provide service opportunities for The CW's viewers, as well as opportunities for national and local sales and affiliates.

To encourage viewer participation, The CW will produce multiple Public Service Announcements (PSAs), including Environmental Wraps, inspired by The CW's successful Content Wrap format, to run on the network and across The CW's local stations. These PSAs will feature The CW talent supporting non-profit environmental causes and provide tips to viewers on what they can do to help the environment and where to volunteer. Additional content will also be created in association with the PSAs for other platforms, including online and mobile.

The producers and talent of The CW series will also join the campaign by organically integrating environmental themes into episodes next season.





  [july 2025]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/11/25 - 10:01 AM]
FX's "Alien: Earth" Takes Fandom to New Heights with Premium Exclusive Content Including a Companion Podcast and Innovative Immersive Experiences
"Alien: Earth," a new drama series from Noah Hawley inspired by the acclaimed feature film franchise, will premiere on Tuesday, August 12.

[07/11/25 - 10:01 AM]
CBS Unveils Fall Primetime Premiere Dates for the 2025-2026 Season
Highlights include an early return for "Watson" on Monday, October 13 in place of the previously announced "FBI" spin-off "CIA."

[07/11/25 - 10:00 AM]
The "Outlander" Universe Expands in Hall H, as Starz Returns to San Diego Comic-Con
Look for can't miss panels for "Outlander" and "Outlander: Blood of my Blood" in Hall H on Friday, July 25 and an in-depth preview of the newest saga in the Spartacus franchise, "Spartacus: House of Ashur" on Saturday, July 26 in the Indigo Ballroom.

[07/11/25 - 10:00 AM]
Adult Swim Returns to San Diego Comic-Con with "Pirate Purrrty on the Green," Must-See Panel Events, and Exclusive First Looks and Giveaways
Adult Swim will bring its famed pirate ship outside the San Diego Convention Center (5th Avenue Landing and Convention Way), this time with a feline twist!

[07/11/25 - 09:01 AM]
HBO Max to Host Fan Experiences for Upcoming Seasons of "Peacemaker" and "It: Welcome to Derry" in San Diego
The festivities include a panel in Hall H, where showrunner/writer/director and Co-Head of DC Studios James Gunn and the cast of "Peacemaker" will share new details about the upcoming season and premiere the global trailer for season two.

[07/11/25 - 08:01 AM]
Video: "Billy Joel: And So It Goes" - Official Trailer - HBO Max
There's always a message in the music.

[07/11/25 - 06:00 AM]
"Love Island (UK)" 10th Anniversary Special Date Announcement
The special premieres in the US on Friday, July 11.

[07/11/25 - 02:01 AM]
Netflix Will Release "Death Inc." Seasons 1, 2 and 3
The series is a comedy centered around a family-run funeral home and the relationships between the eccentric characters who inhabit it.

[07/11/25 - 12:01 AM]
"Too Hot to Handle: Italy" Is Coming on July 18 Only on Netflix
A special guest will guide the contestants in the first Italian edition of the reality show.

[07/10/25 - 07:01 PM]
Video: "The Winning Try" - Official Trailer - Netflix
After his career fell apart, a disgraced rugby star finds purpose coaching his old school's team - driving them and himself toward growth and redemption.

[07/10/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer #3 - Disney+
He wants out for good. But the past comes with strings.

[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.