MTV Networks' Music Group Allows Viewers to Cast Themselves in Future Seasons of MTV's 'The Real World' and VH1's 'I Love New York'
RealWorldCasting.com and ILoveNewYork2.com Provide Paths for Viewers to
Appear on TV
NEW YORK, May 1 -- Giving viewers paths to appear on TV,
MTV Networks' Music Group is unveiling sites where fans can submit
themselves for consideration as cast members on such popular shows as MTV's
"The Real World" and VH1's "I Love New York." The sites add entirely new
dimensions to the way in which viewers interact with their favorite
programs by allowing them to visualize the makeup of the shows' casts and
also potentially become cast members themselves. "The Real World" and "I
Love New York" sites mark the first time television shows will be
democratically influenced by communities of viewers prior to their on-air
premieres and underscore MTVN's commitment to making viewers part of the
fabric of its programs.
Beginning tomorrow, viewers can go to "The Real World" Casting site at
http://www.RealWorldCasting.com to try for one coveted spot in the house or
snag a seat on the casting director's couch to judge who should make it
on-air. Fans of VH1's "I Love New York" can now go to
http://www.ILoveNewYork2.com to submit themselves for consideration and
decide who gets to appear on the second season of "I Love New York." The
"Real World" and "I Love New York" casting sites are just two of several
"hyper-programmed" vertical channels that MTV Networks' Music & Logo group
has introduced in recent months, including: BestWeekEver.tv, the companion
vertical to VH1's 'Best Week Ever' franchise; WebJunk.tv, an extension of
VH1's "Web Junk 20" program and Acceptable.TV, the site accompanying the
viewer-interactive VH1 series of the same name; and Logo's recently
acquired AfterEllen.com, AfterElton.com and 365Gay.com sites.
"'The Real World' and 'I Love New York' sites introduce new dimensions
to the way we program our popular franchises and become doors through which
our viewers can step into the TV," said Brian Graden, President of
Entertainment for MTV Networks' Music Group. "These sites represent new
models of engagement for our audience, giving disaggregated fans the power
to come together as one community to affect the way we program our channels
and our shows."
The Real World
"The Real World" Casting site is designed to be a highly immersive
experience that engages viewers on multiple levels, from castee to judge.
Viewers who join the community can register to be considered for the show
or serve as a judge to help determine who makes the cut. In either
instance, they are connected to the larger community of "The Real World"
fans who share similar passions and who want to stay connected to -- and
help influence -- the story arcs, characters and themes they see on-air.
Viewers who throw their hat into the ring for the cast of Season 20
must submit a 90-second 'confessional' video detailing their passions, life
experiences and phobias. Viewers who elect to serve as judges can climb a
virtual casting hierarchy to serve in any number of roles, from Head of
Casting, to VP of Casting, Casting Director, Casting Associate, Casting
Intern or just plain Voter. The hierarchy is determined by the number of
votes a registered user casts; the more one votes, the higher on the ladder
they climb. But it's not just castees who make it onto MTV. Even judges may
appear throughout the season to discuss whom they voted for and why.
The current season of "The Real World: Denver" ranks #1 in its time
period (10-10:30 p.m. Wednesdays) among P12-34 versus cable competition and
has reached 91.4 million total viewers season-to-date. The season finale of
"The Real World: Denver" is May 16. The next season -- season 19 -- will
take place in Sydney, Australia and is currently in production. The viewers
chosen through the RealWorldCasting.com site will be members of "The Real
World" season 20.
"The Real World: Denver" is a massive hit on mtv.com as well. In the
month of April, viewers streamed 4 million full episodes, sneak peaks and
after shows, making "The Real World: Denver" the most-watched show at
mtv.com. And since the show's on-air premiere in November, "The Real World:
Denver" has delivered nearly 24 million streams, consistently making it one
of the most- viewed TV shows on mtv.com.
"The Real World" was created for MTV by Jon Murray and Mary Ellis-Bunim
of Bunim-Murray Productions, and Jon Murray and Jim Johnston serve as
Executive Producers. Drew Tappon and Jacquelyn French are Executives
Producers for MTV.
I Love New York 2
Five contestants in "New York's" next quest for love will be determined
through user participation at ILoveNewYork2.com. The "I Love New York"
casting site works in two ways: fans can submit themselves for
consideration in the next installment of the series and they can vote to
determine who makes the cut in the next competition for "New York's" heart.
Online casting will be determined during three rounds of voting between
April 29 and June 15. Round one submissions must include an uploaded video
profile, biographical information and photos. After round one, the 60
would-be suitors with the most votes will move on to the next round.
Details and requirements for each round of voting can be found at
The recent "I Love New York Reunion Special," resonated with viewers
across broadband, mobile and linear platforms. VH1's "I Love New York
Reunion Special" drew 5 million total viewers, making it the most watched
episode of the season and catapulted VH1 to its third highest-rated day
ever in the network's history. The series was also the second highest-rated
season of any VH1 series ever. Close to 1 million video streams on VSPOT
were logged in the 24 hours following the on-air special. Additionally,
more than 50,000 mobile text messages were received that day by viewers
responding to a dynamic on-air VH1 Mobile poll question related to the
show. The series was also the most watched show on VH1 Mobile throughout
The second season of "I Love New York" is scheduled to premiere later
VH1's "I Love New York" is created and executive produced by Mark
Cronin and Cris Abrego for Mindless Entertainment and 51 Pictures, who also
produce the record-breaking hits "Flavor of Love," "The Surreal Life" and
"My Fair Brady." Jeff Olde, Jill Holmes, Kristen Kelly and Michael
Hirschorn oversee the series for VH1.
The casting sites complement the online hubs for both shows at MTV.com
and VH1.com, which deliver full episodes, exclusive after shows, sneak
peaks and cast photos.
MTV Networks' goal is to be the premier portfolio of targeted Global
Entertainment Communities. Our brands engage, empower and connect diverse
audiences with culturally relevant creative content and unique experiences
across every platform.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 130 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV Networks Music Group