or


[06/21/07 - 12:25 PM]
NBC Universal Launches Global Promotional Campaign with 'Heroes World Tour' Co-Sponsored by Nissan
Plus: "Heroes" will be propelled into stores on August 28 for the DVD and HD-DVD launch of its heroic first season in an elaborate seven disc set loaded with bonus features, including 50 deleted scenes and the never aired 73 minute premiere episode.

[via press release from NBC]

NBC UNIVERSAL LAUNCHES GLOBAL PROMOTIONAL CAMPAIGN WITH 'HEROES WORLD TOUR' CO-SPONSORED BY NISSAN

"Heroes" Will Celebrate Its Extraordinary Domestic and International Success by Sending Cast to Seven Cities to Promote the August 28 DVD and HD DVD Release of "Heroes Season One" and the Beginning of Its Second Season

BURBANK, Calif. - June 21, 2007 - NBC Universal flexes its collective muscles as part of an ambitious company-wide initiative to showcase NBC's hit series "Heroes" with the "Heroes World Tour," which will kick off the Heroes: Season One DVD and HD DVD release in domestic and international markets and feature the cast on a personal tour as production resumes on the drama's second season. The news follows last week's announcement that unveiled a multi-faceted, 360-degree marketing campaign shared by Nissan and NBC on behalf of "Heroes."

The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and President, The NBC Agency.

"This challenging, multi-dimensional venture is a full-throttle effort to utilize all the assets afforded by NBC Universal with a true global vision," said Miller. "It is only fitting that this worldwide marketing adventure be centered on an epic series such as 'Heroes,' which is ready to take the world by storm, both literally and creatively."

"We are thrilled to be embarking on this exciting venture," said Tim Kring, creator and executive producer of "Heroes," who will be joining fellow executive producer Dennis Hammer on the world tour. "The theme of 'Heroes' has been about people from all over the planet coming together to do great things. About making the world a smaller, more inter-connected place. This tour is the embodiment of those ideals. Clearly, the show has struck a real chord with people around the world, creating a huge fan base. We're eager to visit these fans and spread the word about the show."

"Heroes" will be propelled into stores on August 28 for the DVD and HD-DVD launch of its heroic first season in an elaborate seven disc set loaded with bonus features, including 50 deleted scenes and the never aired 73 minute premiere episode. In late August, cast members will continue the "Heroes World Tour" with personal appearances in various countries. Members of the "Heroes" cast who will participate in the tour include: Santiago Cabrera (Isaac), Jack Coleman (Horn-Rimmed Glasses), Noah Gray-Cabey (Micah), Greg Grunberg (Matt), Ali Larter (Niki), James Kyson Lee (Ando), Masi Oka (Hiro), Hayden Panettiere (Claire), Sendhil Ramamurthy (Mohinder), Zachary Quinto (Sylar), Adrian Pasdar (Nathan), and Milo Ventimiglia (Peter).

These cast members will travel to a variety of international destinations, including the following cities: Tokyo, Hong Kong, Singapore, Munich, Paris, London and New York City, as well as further stops yet to be announced.

Those actors on the North American leg of the tour will be at the NBC Experience Store in New York City on August 28 to participate in signings of DVDs and other merchandise on the floor.

On the international front, "Heroes" has so far been licensed in nearly 150 territories and began launching with great success in markets across the globe beginning in January 2007. In Australia, it premiered on the Seven network as the #1 program of the day among programs on all channels -- and produced the largest premiere audience in Australia since "Lost" and "Desperate Housewives" in 2005.

In the United Kingdom, it delivered the largest audience ever in SCI FI UK's history and is gearing up for its launch on BBC Two this summer. In Spain, "Heroes" delivered the #1 and #2 highest-rated telecasts in the history of SCI FI Spain, and also ranks as the #1 telecast so far in 2007 of any U.S. series on the FORTA regional channels Canal 2 (Andalusia), TV3 (Catalonia), Telemadrid (Madrid) and Canal 9 (Valencia). "Heroes" secured another #1 milestone in Singapore as the #1 program of the day on Star World versus all entertainment channels in the territory. Similar success was found in New Zealand, where the series was TV3's highest rated program of the entire week, and Latin America also saw significant time period wins in Brazil, Mexico, Chile and Colombia. Upcoming international premiere launches include Germany and France, with additional territories to be announced. "Heroes" is distributed outside of the U.S.and Canada by NBC Universal International Television Distribution.

In addition, NBC.com will be the online destination for fans following the "Heroes" adventure as the cast and producers travel the world. The "Heroes World Tour" site (NBC.com/Heroesworldtour) will include photos and video from each international location, as well as vlogs and personal photos from the actors in each city. Fans from around the world can also upload their photos from the events, uniting the online community for a shared global experience. About 20 percent of traffic to NBC.com/Heroes during the regular season came from international countries.

The encompassing "Heroes" campaign also includes Universal Studios Consumer Products Group, which is pursuing licensing partners both domestically and internationally across all categories, including, but not limited to apparel, accessories, collectibles, publishing and toys. Select product will begin entering the retail marketplace in Fall 2007.

Earlier this month, Nissan and NBC announced a wide-ranging, robust marketing program for the second season of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

In the one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The effort will kick off with Nissan sponsoring the world tour in mid-August.

"Heroes" was the #1 first-year series of the 2006-07 television season in all key ratings categories (including a tie for #1 among women 18-34) and is NBC's top new drama in 12 years. "Heroes" finished the season as the #2 scripted series on all of network television among men 18-34 and men 18-49.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" has been honored recently with a People's Choice Award, an AFI Award and a Multicultural Prism Award, as well as nominations at the Golden Globe Awards, NAACP Image Awards, WGA Awards and Satellite Awards. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by his father's mysterious murder to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination") struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan"), Allan Arkush (NBC's "Crossing Jordan") and Greg Beeman ("Smallville"). The drama is produced by Universal Media Studios in association with Tailwind Productions.





  [may 2016]  
S
M
T
W
T
F
S


· ALIAS (ABC)
· BUFFY THE VAMPIRE SLAYER (UPN)
· CROSSING JORDAN (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EMPIRE (ABC)
· GILMORE GIRLS (NETFLIX)
· HEROES (NBC)
· JUDGING AMY (CBS)
· LOST (ABC)
· MY WIFE & KIDS (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· THIRD WATCH (NBC)





[05/24/16 - 12:57 PM]
Esquire Network Kicks Off Summer with Four-Day "Ninjathon" Over Memorial Day Weekend Begining Friday, May 27 at 7:00AM ET/PT
Fans can relive back-to-back episodes of almost all of seasons five, six and seven of "American Ninja Warrior" as well as all of season one of Esquire Network's record-breaking new show "Team Ninja Warrior."

[05/24/16 - 12:51 PM]
History(R) Supports The Freedmen's Bureau Project Through Partnership with The Smithsonian's NMAAHC and FamilySearch International
The social initiative, "Reading for Roots," is a call to action to encourage viewers to volunteer to transcribe post-Civil War documents.

[05/24/16 - 12:24 PM]
"20/20: In an Instant" - Two-Hour Docudrama Series Returns for Second Season, Premieres June 18 on ABC
"In an Instant" does more than just re-tell heart-pounding first-person accounts of the world's most harrowing tales of survival; it brings them to life with breathtaking dramatizations of the moments before and after life was forever changed.

[05/24/16 - 12:23 PM]
Award-Winning "What Would You Do?" Returns This Summer - New Shows Begin Airing Friday, June 17, on ABC
Hidden-camera fan-favorite "What Would You Do?" returns for 13 weeks this summer with all-new scenarios capturing unsuspecting people's reactions to everyday situations.

[05/24/16 - 10:37 AM]
Elton John, Julia Roberts, Will Ferrell, Blake Shelton, Kobe Bryant and More Join NBC Charity Event "The Red Nose Day Special" May 26
The star-studded charity event, which helps raise awareness and money for kids in need here at home and around the world, will be hosted by Craig Ferguson and features comedy, music and more.

[05/24/16 - 10:31 AM]
"Big Jay Oakerson: Live at Webster Hall" Premieres with Limited Commercial Interruption on Friday, June 17 at Midnight ET/PT on Comedy Central(R)
Leading up to the on-air premiere, Comedy Central Stand-Up and cc.com/BigJay will feature preview clips from the special.

[05/24/16 - 10:16 AM]
Greg Yaitanes Tapped as Showrunner of Discovery's Unabomber Drama "Manifesto"
Lionsgate is teaming with Discovery Channel, Kevin Spacey and Dana Brunetti's Trigger Street for the limited series.

[05/24/16 - 10:10 AM]
New Episodes of CNBC's Hit Series "West Texas Investors Club" Debut Tuesday, June 7th at 10PM ET/PT
The 10 original hour-long episodes feature self-made multimillionaires - Rooster McConaughey and Butch Gilliam who have chosen to pass on their success by investing in promising entrepreneurs - but only on their turf and their terms.

[05/24/16 - 10:04 AM]
"Fargo's" Stunning Second Chapter Gets Marathon on FX
The Saturday, June 4 marathon features all 10 episodes in consecutive order and will run from 10 AM ET/PT to 8 PM ET/PT presented with limited commercial interruption.

[05/24/16 - 09:32 AM]
HGTV's "Flip or Flop" Returns For Season Five on June 9
The 15-episode series follows Tarek and Christina El Moussa as they buy dilapidated houses and turn them into beautiful family homes.

[05/24/16 - 09:30 AM]
LeVar Burton, Whoopi Goldberg, Jonathan Frakes and Ginger Zee Guest Star in Season Two of Disney Junior's Acclaimed Series "Miles from Tomorrowland" Launching Monday, June 20 on Disney Channel
The series charts the outer space missions of young adventurer Miles Callisto and his family as they work together to help connect the galaxy on behalf of the Tomorrowland Transit Authority.

[05/24/16 - 09:27 AM]
Ovation to Premiere "Hanksy Presents: Surplus Candy" Across Linear, Digital & Social Platforms on June 26
The documentary and digital series capture Hanksy, a well-known street artist, as he and over 50 other street artists transform an abandoned mansion in Los Angeles into a magnificent, and temporary, showcase of graffiti art.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 09:02 AM]
BBC America Begins Production on Original Series "Dirk Gently's Holisitic Detective Agency," Starring Elijah Wood and Samuel Barnett
The series is a comedic thriller that follows the bizarre adventures of eccentric "holistic" detective Dirk Gently (Samuel Barnett) and his reluctant assistant Todd (Elijah Wood).

[05/24/16 - 09:00 AM]
Spike Toasts Mankind with the Party of the Decade at the 10th Annual "Guys Choice"
The A-list, ultimate guys night out, tapes Saturday, June 4 at Sony Pictures Studios in Culver City, CA and premieres Thursday, June 9.