[10/12/07 - 12:50 PM]
Quick Take for Thursday, October 11, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, October 11.

[via press release from ABC]

Quick Take for Thursday, October 11, 2007 (Fast Affiliate Live + Same Day Ratings)

For the Second Straight Thursday, ABC is No. 1 in Adults 18-49, Outpacing Second-Place CBS by 6% in the Key Sales Demographic

Growing Week to Week in Viewers and Adults 18-49, ABC's "Ugly Betty" Takes Second to "Survivor" at 8pm, while Dominating in Adults 18-34 and Women 18-34

Thursday's No. 1 TV Show in Adults 18-49 for the Third Week Running, ABC's "Grey's Anatomy" is Up Week to Week, Surpassing CBS' "C.S.I." by a Strong 28%

Up from the Prior Week, ABC's Freshman "Big Shots" Wins the 10pm Hour In Adults 18-49, Leading its Slot in Adults 18-34 for the Third Consecutive Week

Thursday Night (8:00-11:00 p.m.)

For the second week in a row, ABC qualified as Thursday's No. 1 network in Adults 18-49 (5.0/13). During prime the Network beat out second-place CBS by 6% (4.7/12), third-place NBC by 35% (3.7/10) and fourth-place Fox by 138% (2.1/5). ABC took first place the night for the third straight week in Adults 18-34 (5.0/15) and across all key women demographics: W18-34 (7.4/20), W18-49 (7.3/18) and W25-54 (7.9/18).

� ABC's Thursday delivery was up week to week in viewers (12.8 million vs. 12.3 million) and Adults 18-49 (5.0/13 vs. 4.9/13), as each of its programs on the evening posted gains over the previous week.

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's "Ugly Betty" earned second place to CBS' "Survivor: China" in Total Viewers and Adults 18-49, outdrawing NBC's comedies in the hour ( "My Name is Earl"/"30 Rock") by 3.2 million viewers (10.4 million vs. 7.2 million) and by 13% in Adults 18-49 (3.5/10 vs. 3.1/9). "Betty" beat its nearest competition in time period by 21% in Adults 18-34 (3.4/11 vs. 2.8/9 � CBS and NBC tied) and by 49% among its core audience of Women 18-34 (5.2/15 vs. 3.5/10 � CBS).

� "Betty" was up week to week in both Total Viewers (10.4 million vs. 9.9 million) and Adults 18-49 (3.5/10 vs. 3.4/10).

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program in Adults 18-49 for the third week running, ABC's "Grey's Anatomy" outdelivered CBS' "C.S.I." by 28% (7.7/18 vs. 6.0/14), its biggest winning advantage yet this season. In addition to leading with Adults 18-49, "Grey's" also stood as Thursday's No. 1 TV show in both Adults 25-54 (8.1/18) and Adults 18-34 (7.9/20).

� "Grey's Anatomy" increased from the prior week in Total Viewers (18.6 million vs. 18.5 million) and Adults 18-49 (7.7/18 vs. 7.6/19).

"Big Shots" (10:00-11:00 p.m.)

Up against veteran dramas on NBC ("ER" � 3.4/9) and CBS ("Without a Trace" � 3.6/10), ABC's freshman "Big Shots" (3.9/11) ranked No. 1 during 10 o'clock hour in Adults 18-49 for the first time. For the third consecutive week, "Big Shots" was the time period leader among in Adults 18-34, holding a 28% advantage over its nearest competition (3.7/11 vs. 2.9/9 � NBC). The new ABC drama also held the No. 1 position in the slot across key women: W18-34 (5.4/15), W18-49 (5.5/14) and W25-54 (6.0/14).

� "Big Shots" grew its audience week to week in Total Viewers (9.3 million vs. 8.2 million) and Adults 18-49 (3.9/11 vs. 3.6/10).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% at this time last year up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 10/11/07.

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