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The Powerful Finale of BET's 'Keyshia Cole: The Way It Is' Premieres as the #1 Series Telecast in Network History
NEW YORK, Dec. 12 -- It was a history-making night for
BET, as the season finale of the network's critically acclaimed series
KEYSHIA COLE: THE WAY IT IS triumphed as the #1 series telecast in BET
history. More than 2.9 million viewers and 2.0 million households tuned in
on Tuesday, December 11 to watch the special one-hour season finale,
scoring a phenomenal 2.3 BET Coverage Rating.
KEYSHIA COLE now stands as the #1 series in BET history, with an
average 1.53 rating, bringing in an average of 1.3 million households and
1.8 million viewers throughout its second season. The finale of KEYSHIA
COLE posted gains of +52% versus the show's premiere episode and is BET's
#2 telecast of the 2007-08 season behind the BET HIP HOP AWARDS 2007.
In the season finale, Keyshia and her mother Frankie receive the
results of a DNA test to reveal whether a man claiming to be Keyshia's
long-lost father actually is. Meanwhile, her manager Manny organizes a
family reunion to bring together Keyshia's foster family and biological
family, including two siblings she has only recently become acquainted
with.
The finale of KEYSHIA COLE: THE WAY IT IS will re-air on Thursday,
December 13 at 8:00 p.m. ET/PT, Friday, December 14 at 10:00 p.m. ET/PT and
Saturday, December 15 at 9:00 p.m. ET/PT. BET will also air a marathon of
the second season of KEYSHIA COLE on Sunday, December 16 from 6:30-10:00
p.m. ET/PT. The finale will also air following an encore of the BEYONCE
EXPERIENCE on Tuesday, December 18 at 10:00 p.m. ET/PT.
From heart-wrenching therapy sessions and family pathos to handling the
day-to-day life of a platinum-selling artist, KEYSHIA COLE: THE WAY IT IS
gives one-of-a-kind insight into the world of one of music's most
captivating and complex rising stars.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The
primary BET channel reaches more than 87 million households according to
Nielsen Media Research, and can be seen in the U.S., Canada and the
Caribbean. BET is the dominant African-American consumer brand with a
diverse group of business extensions: BET.com, a leading internet
destination for Black entertainment, music, culture, and news; BET Digital
Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Event Productions, a full-scale
event management and production company; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Mobile, a service venture into the lucrative world
of ringtones, games and video content for wireless devices; and BET
International, an extension of BET network programming for global
distribution.
SOURCE BET Networks
http://www.bet.com
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