'Project Runway' Hits the Catwalk and Struts over to Lifetime in November '08
-- Groundbreaking Agreement for the Seven-Time Emmy(R)-Nominated and
Peabody Award-Winning Hit Series --
NEW YORK, April 7, 2008 -- Lifetime Networks and The
Weinstein Company have entered into a groundbreaking partnership that will
move cable's top reality series, "Project Runway," to the top network for
women, Lifetime Television, beginning November 2008 with the premiere of
season six. In its most recent season, the hit show averaged a 3.8 W18-49
Live + 7 day rating* and the Live + 7 rating for the March 5th finale was a
6.1 W18-49 AA%.
Heidi Klum, "Project Runway's" international supermodel host, and Tim
Gunn, Chief Creative Officer at Liz Claiborne, Inc. and mentor to the
show's contestants, are both fashioning their new home at Lifetime.
The pact, encompassing a five-year deal for the seven-time Emmy(R)-
nominated and Peabody Award-winning series "Project Runway," was announced
today by Lifetime Networks' President and CEO Andrea Wong and The Weinstein
Company's Co-Chairmen Harvey and Bob Weinstein.
Wong said, "'Project Runway' is one of the best television programs on
the air today on broadcast or cable. I am a huge fan. All my friends are
huge fans. Having watercooler movies, dramas, and reality shows like
'Project Runway' is what Lifetime Television is all about. We welcome The
Weinstein Company, Heidi Klum and Tim Gunn to the Lifetime family for many
walks down the runway to come."
"'Project Runway' is our programming crown jewel and great credit goes
to Heidi, Tim and The Magical Elves for building more than a television
show, but an actual brand that influences fashion interests and pop
culture," stated Bob and Harvey Weinstein. "Whether it be our recent
Peabody Award or the great ratings we have seen each year, 'Project
Runway's' millions of loyal viewers have made the show a nationwide
phenomenon. We would like to sincerely thank NBC Universal and Bravo for
all their contribution and support. Today's announcement is a celebration
of all of our success and having Lifetime's unique cable reach will ensure
that the show will continue to grow and expand in the years to come.
Lifetime is one of the strongest cable networks in the industry, with great
leadership and a true commitment to original programming. We are very
excited for the many new opportunities that will now be provided to
'Runway' and its fans and look forward to premiering the sixth season in
"Fashion is about change, so we're looking forward to saying hello to
Lifetime, our new fashionable home for our fashionable series," Heidi Klum
stated. "We're excited to bring 'Project Runway' to the #1 network for
Tim Gunn added, "Lifetime and I will definitely 'make it work'
together. I am very excited to be part of the Lifetime family."
Responding to a lawsuit filed today against it in the New York Supreme
Court The Weinstein Company noted, after declining to compete for the right
to have "Project Runway," NBC has sued to try to disrupt the series moving
to Lifetime. "We believe that this lawsuit is without merit. While good for
the market for lawyers, it is always unfortunate when parties try to win in
what they have lost in the marketplace," said David Boies, counsel to
The Weinstein Company.
"Project Runway" provides budding designers with an opportunity to
launch their careers in fashion. The wildly successful competition reality
series has proven to be one of television's most talked about and was the
highest rated reality competition show in all of cable for 2007.
"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz
of Magical Elves ("Project Greenlight," "Last Comic Standing," "Top Chef").
Heidi Klum and her managers Desiree Gruber and Jane Cha of NYC-based Full
Picture also executive produce the series. John Miller and Barbara
Schneeweiss will oversee the production on behalf of The Weinstein Company.
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein,
the brothers who founded Miramax Films Corporation in 1979. TWC is a
multi-media company that officially launched on October 1, 2005. Dimension
Films, the genre label that was founded in 1993 by Bob Weinstein, is also
included under the TWC banner.
During the Weinsteins' tenure at Miramax Films the company released
some of the most critically acclaimed and commercially successful
independent feature films which received 249 Academy Award(R) nominations
and won 60 Oscars(R), have generated billions of dollars in worldwide box
office receipts and billions more in home video sales. In its history,
Dimension Films has released some of the most successful franchises
including "Scream," "Spy Kids" and "Scary Movie."
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.
* nearly 14 times Bravo's Total Day W18-49 rating, while season four
was in originals. (Bravo W18-49 AA% Total Day is 0.28; Prime is .61,
Source: NMR: Live +7; 11/14/07-03/05/08)