TV Land Greenlights New 'Cougar' Series From Mike Fleiss, a New Dating Show in Which a Mature Woman Chooses From a Batch of Eligible Young Men

Mike Fleiss ('High School Reunion' and 'The Bachelor') Set to Executive Produce

NEW YORK, May 1 -- TV Land announced today the pickup of a new elimination dating series, Untitled Cougar Project, where eligible young men vie for the attention of a sexy and accomplished mature woman (the Cougar). Through a series of creative and romantic challenges, the men will be eliminated weekly -- all at the discretion of the Cougar. The network will produce one-hour episodes slated to air in early 2009. Casting for participants has begun nationwide. Casting information can be found at Kasstinginc.com.

This series is the latest in TV Land's aggressive programming agenda that is now primarily focused on serving up original programming content for viewers in their 40s and 50s. The channel's recent original series "High School Reunion," which was also produced by Mike Fleiss, delivered triple-digit gains across the network's target demo, Adults 25-54, and double-digit gains among the network's core audience, Adults 40-54.

"We are thrilled to unleash this wild project onto TV Land's schedule and join other successful and fun-filled shows like 'High School Reunion' from Mike Fleiss," stated Keith Cox, executive vice president, original programming and production. "The TV Land audience is looking for entertainment with interesting and compelling storylines -- something Fleiss has proven he can deliver to our audience."

Untitled Cougar Project is produced by Next Entertainment in association with Warner Horizon Television. Mike Fleiss serves as executive producer.

About Warner Horizon Television:

Warner Horizon Television is one of the entertainment industry's fastest- growing television companies, specializing in the creation of scripted series for the cable marketplace, and primetime reality series for both network and cable. Founded in 2006, this second production entity allows the Warner Bros. Television Group to expand its programming offerings and explore creative options made possible under a new business model.

About TV Land:

TV Land is dedicated to presenting the best in entertainment on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, acquired classic shows, hit movies and full-service web site, TV Land is now seen in over 90 million U.S. homes.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.