or


[06/23/08 - 10:30 AM]
Bravo Partners with Nexxus for Second Season of "Shear Genius"
The partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting and more.

[via press release from Bravo]

BRAVO PARTNERS WITH NEXXUS FOR SECOND SEASON OF "SHEAR GENIUS"

BRAVO PARTNERS WITH NEXXUS AS FULLY INTEGRATED SPONSOR FOR THE SECOND SEASON OF "SHEAR GENIUS"

"Shear Genius" Is Bravo's First Original Series Shot In High Definition

Series Premieres Wednesday, June 25 At 10 PM ET/PT

NEW YORK � June 23, 2008 � Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully integrated partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting, Fan Favorite, as well as digital and off-channel elements. "Shear Genius" is Bravo's first original series shot in high definition.

The Nexxus brand will be fully integrated into the show with a branded set, complete with the "Shear Genius Nexxus Salon," and in-show integration. There will be a Nexxus branded challenge in the show and the stylists will solely use Nexxus products during the series. They are also the prizing partner for the series, with the winner receiving $100,000 furnished by Nexxus Salon Hair Care and an apprenticeship with the company.

In select repeat episodes of the show, Nexxus will sponsor the Bravo "INFO Frame," a new multi-platform technology that enables interactivity through text messaging and online at BravoTV.com for viewers to answer polls, trivia and send in comments to see them on-air. There will also be custom interactivity during the Nexxus commercials in these episodes using the Bravo "INFO Frame." Nexxus will also be sponsoring the series' live voting and Fan Favorite contest. On-air elements include customized vignettes featuring Nexxus stylist Roy Teeluck, who will also have a blog on BravoTV.com and will be featured as a guest judge on one of the episodes. On the digital side, Nexxus will sponsor the weekly online challenges. Additionally, Bravo will host national viewing parties where they will supply Nexxus products and branded beauty tips.

Lather. Rinse. Compete. Bravo turns the spotlight on high-end hair styling with the premiere of the second season of the creative competition series "Shear Genius" on Wednesday, June 25 at 10 PM ET/PT. Hosted by Golden Globe nominated actress, designer and entrepreneur Jaclyn Smith, "Shear Genius" offers a behind-the-scenes look at the competitive and creative world of high-end hairstyling. Famed celebrity hairstylist Kim Vo and Allure west coast editor Kelly Atterton join the series this season as lead judges, and accomplished stylist Rene Fris returns as the competitors' mentor.

In the premiere episode, the 12 contestants head to Los Angeles where they will compete for $100,000 and a chance to prove they are "Shear Genius." Smith delivers the news that their first challenge will be cutting hair blindfolded, while their elimination challenge will be interpreting the hairstyles of famous cartoon characters. Betty Boop anyone? Hollywood celebrity hairstylist Neeko Abriol (clients include Vanessa Williams, Mary J. Blige) joins as guest judge.

"Shear Genius" is produced by Reveille Entertainment. Mark Koops, Julie Laughlin and Howard T. Owens serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [april 2017]  
S
M
T
W
T
F
S
      


· SHEAR GENIUS (BRAVO)





[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."