"SUPERNATURAL" OPENS TO BEST RATINGS SINCE MAKING ITS CW DEBUT
SUPERNATURAL Debut Delivers The Show's Largest Audience and
Best Adults 18-49 Ratings Since Its CW Premiere in Sept. 06
SUPERNATURAL Posts Double-Digit Gains Versus Year Ago Debut In All Categories
SMALLVILLE Builds On or Matches Year Ago Premiere in Target Men Demos
September 19, 2008 (Burbank, CA) - Following strong performances from its Monday, Tuesday and Wednesday series, The CW's scored again with the fourth season premiere of SUPERNATURAL, which delivered the show's best ratings since making its CW debut (9/28/06) in adults 18-49 (1.7/5), women 18-49 (1.8/5), men 18-49 (1.6/5) and viewers (4.0mil), according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 18, 2008
Versus its premiere last season (10/4/07), SUPERNATURAL improved dramatically with double-digit gains of +33% in adults 18-34 (1.6/5), +45% in women 18-34 (1.6/5), +42% in adults 18-49 (1.7/5), +64% in women 18-49 (1.8/5) and +33% in viewers (4mil).
SMALLVILLE's eighth season premiere ranked first in adults 18-34 (1.8/6-tie), men 18-34 (2.2/8), men 18-49 (2.1/7), persons 12-34 (1.8/6-tie) and males 12-34 (2.1/8).
SMALLVILLE improved on its premiere a year ago (9/27/07) in men 18-49 (5%) and matched in men 18-34.
The CW was first on Thursday night among men 18-34 (1.9/7-tie) and men 12-34 (1.9/7), and beat the Big 3 on Thursday in adults 18-34 (1.7/6), persons 12-34 (1.7/6) and men 18-49 (1.9/6).
