USA NETWORK AND KIA MOTORS AMERICA PARTNER TO SPONSOR "PSYCH" FEATURING CUSTOM VIGNETTE WITH STARS JAMES RODAY AND DUL� HILL

Collaborative Partnership Model Spawns Kia Optima Spot Set To Premiere Friday, January 9, 2009 at 10/9c

NEW YORK, NEW YORK � January 5, 2009 � USA Network has teamed with Kia Motors America (KMA) to sponsor the premiere episode of USA's hit series PSYCH when it returns with all new episodes on Friday, January 9, 2009 at 10/9c. As part of the partnership, Kia Motors and USA will showcase a custom vignette featuring PSYCH stars James Roday and Dul� Hill, which will give fans more of what they love most � an inside glimpse of the irreverent humor and relationship between Shawn and Gus as they pursue another caper. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital brand and brand strategy.

"USA's close collaborative partnership with Kia Motors has fashioned a truly organic showcase of the exciting Kia Motor's brand and the adventurous verve of PSYCH's lead characters," said McCumber. "This is an innovative partner solution that USA can offer to our client."

"Kia Motors is always looking for creative methods to engage consumers, and this sponsorship with USA Network will bring the brand into people's living room and showcase our dynamic vehicles through a new approach," said Michael Sprague, vice president of marketing, KMA. "The Kia Optima is a fantastic example of the brand's extensive and ever-expanding line-up and our commitment to bringing exciting and enabling vehicles to the U.S. Market."

The 30-second spot, which drives viewers to tune-in throughout season, features all-new brand attributes of the Kia Optima. In the vignette, Shawn and Gus find themselves running for cover behind a silver Kia Optima after being chased down by a gunman. They escape by tricking the gunman into setting off the alarm, a high tech system featured in the new Kia. Shawn then fantasizes about driving off in the Kia Optima with the breeze blowing through his hair when suddenly Gus shakes him back to reality. The spot will air during PSYCH episodes from January 9 through February 20, 2009.

PSYCH revolves around Shawn Spencer (James Roday), who possesses uncanny powers of observation honed by his police officer father, Henry (Corbin Bernsen), who drilled young Shawn to note even the smallest details from his surroundings. Shawn has the cops convinced that he's a psychic and with the reluctant assistance of his best-friend Gus (Dul� Hill), Shawn begins solving cases for an ever skeptical, albeit grudgingly impressed, police force. The series also stars Timothy Omundson, Maggie Lawson and Kirsten Nelson. PSYCH is executive produced by Steve Franks ("Big Daddy") Kelly Kulchack and Chris Henze, in association with Tagline Pictures' and NBC Universal Cable Studios.

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. marketshare. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site � www.kia.com. For media information, including photography, visit www.kiamedia.com.

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the biggest hits in blockbuster films, acquired television series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming, such as MONK, BURN NOTICE, PSYCH, IN PLAIN SIGHT, LAW & ORDER: CRIMINAL INTENT, THE STARTER WIFE and WWE MONDAY NIGHT RAW, as well as the highest-rated acquired originals, including HOUSE, NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT. The award-winning USA website is located at www.usanetwork.com, which is home to the popular new casual gaming site, http://www.characterarcade.com/. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.