or


[04/01/09 - 09:10 AM]
USA Network Partners with Hoover to Create the First Ever "Clean Screen Day"
On Sunday, April 5, USA will present a "bug and snipe-free" marathon of "Monk" starring the ultimate obsessive-compulsive character, Adrian Monk.

[via press release from USA]

USA NETWORK PARTNERS WITH HOOVER TO CREATE THE FIRST EVER "CLEAN SCREEN DAY"

Partnership Pairs USA's Obsessive Compulsive Monk with Hoover's Platinum Collection

NEW YORK, NEW YORK � April 1, 2009 � USA Network and Hoover� are partnering to create the first ever "Clean Screen Day" in an unprecedented television promotional event with the help of quintessential clean freak �Adrian Monk.' Clean freaks everywhere will rejoice as the Hooover� Platinum Collection� Cordless Hand Vac cleans USA's screens on-air and online in support of Hoover's "Clean Freaks Rejoice"� advertising campaign for the new Platinum Collection. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"As the Characters Welcome network we look for the unique character in every brand. With Platinum Collection's �clean freaks' positioning, it was clear that this is a character that would want to clean up everything � including our network's bugs and snipes," said McCumber. "Showcasing Hoover's powerful cleaning system in a humorous and relevant way within the MONK franchise seemed like the perfect brand fit for Hoover and USA."

"We are very excited to be partnering with USA for "Clean Freaks" week. We all know someone that we adoringly refer to as a Clean Freak, whether it is ourselves, our brother, our sister, or a friend," said Allyson Horst, Director of Marketing for Hoover. "The USA partnership offers a unique opportunity to present our Platinum Collection, the solution for those in search of a deep clean, by tying in with MONK, the ultimate Clean Freak!"

Designated as "Clean Screen Day" on Sunday, April 5, USA will present a "bug and snipe-free" marathon of USA's hit series MONK starring the ultimate obsessive-compulsive character, Adrian Monk. A customized, co-branded twenty-second promo will feature an animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen, while driving tune-in to USA's first ever "Clean Screen MONK Marathon." The promo will leverage the phobia-driven fastidiousness of Adrian Monk to playfully educate its audience on the USA/Hoover partnership and the functional benefits of Hoover's Platinum Collection machines by actively showing the vacuum cleaning the screen of all graphics. The custom tune-ins will air March 30 through April 5.

In addition, to tie in with Hoover's "Clean Freaks" week, USA will extend its partnership to the week of April six, with a snipe and bug free sponsorship of the nightly HOUSE telecast strip appropriately titled "Clean HOUSE Week."

During both the "Clean-Screen MONK Marathon" and throughout the "Clean HOUSE Week," USA will air ten-second bumpers that feature the animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen communicating to viewers that they are watching their favorite show on a clean screen.

On usanetwork.com, the "Clean Sweep" promotion will run across the USA, MONK, HOUSE and Character Arcade homepages. The Platinum Collection Cordless Hand Vac will pop-up on the landing page and users will be able to interact with the vacuum to "clean up" the animated dirt. Additionally, Hoover is sponsoring key content areas of the MONK site.

The new Hoover Platinum Collection offers superior cleaning performance through innovative design and technology. The Platinum Collection features six new high performing vacuums that are designed for the ultimate "clean freak."

The media/buying agency for the project was The Martin Agency.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [february 2018]  
S
M
T
W
T
F
S
    


· HOUSE (FOX)
· MONK (USA)





[02/21/18 - 01:58 PM]
"America's Got Talent" Is Back for a 13th Season
Simon Cowell, Howie Mandel, Heidi Klum and Mel B are all returning as judges while Tyra Banks is also due back as the show's host.

[02/21/18 - 12:12 PM]
Hallmark Hall of Fame Original Film "The Beach House" World Premiere April 28 on Hallmark Channel
Andie MacDowell, Minka Kelly, Chad Michael Murray and Makenzie Vega stars in this timeless tale about life, love and relationships.

[02/21/18 - 11:19 AM]
Video: Jim Brockmire Takes New Orleans by Storm in "Brockmire" Season 2 Trailer
Season 2 premieres on IFC Wednesday, April 25 at 10:00/9:00c, with eight episodes airing weekly.

[02/21/18 - 09:42 AM]
Video: Trailer Debut - "Flint Town" on Netflix March 2
In the aftermath of the Flint water crisis, "Flint Town" takes an intimate look at the state of policing in America through the lens of the Flint Police Department.

[02/21/18 - 09:06 AM]
As People Around the United States Fight This Year's Influenza Virus, Discovery Shines a Light on Three Deadly Viruses and Their Potential for Catastrophic Outbreaks in "Invisible Killers"
Look for the three specials back-to-back on Thursday, March 29.

[02/21/18 - 09:04 AM]
Bravo Media's Southern Socialites Are Back When "Southern Charm" Returns for Season 5 Thursday, April 5 at 9PM ET/PT
Join the Southern socialites Craig Conover, Kathryn Dennis, Cameran Eubanks, Austen Kroll, Thomas Ravenel, and Shep Rose as they welcome a new member, Chelsea Meissner, into the group and embark on another season of living the highlife in the low country.

[02/21/18 - 09:01 AM]
2018 National Women's Soccer League Game of the Week Begins Saturday, March 24 on Lifetime
Featuring Jenn Hildreth, Aly Wagner, and Dalen Cuff, the NWSL Game of the Week on Lifetime will air Saturdays beginning at 3:30pm ET with a pregame show leading up to kickoff at 3:50pm ET.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/21/18 - 08:37 AM]
Netflix Signs New Four Picture Deal with Jay and Mark Duplass
"The Untitled Duplass Brothers Ray Romano Project," the first film on the newly struck deal, will be released later this year.

[02/21/18 - 08:10 AM]
American Political Drama Series "Madam Secretary" to Premiere on WE tv Starting Wednesday, March 7 at 7PM
Beginning the following week, Wednesday, March 14, the series will air during all-day binge-a-thons on Wednesdays from 10am-4:00am ET/PT.

[02/21/18 - 07:00 AM]
Video: Danger, Will Robinson! Netflix Releases First Look at "Lost in Space," Launching on Earth on April 13
Netflix provided NASA with access to the pilot episode, which was transmitted 12 days ago to the International Space Station for astronauts to view during their leisure time.

[02/21/18 - 06:06 AM]
Amazon Studios to Adapt "Consider Phlebas," First Novel of the "Culture" Series, for Television
The series will be adapted by Dennis Kelly with Plan B Entertainment slated to produce and the Estate of Iain Banks attached as executive producer.

[02/21/18 - 05:32 AM]
Ten More Presenters Announced for 90th Oscars(R)
The additional presenters include Gal Gadot, Mark Hamill, Armie Hammer, Oscar Isaac, Lin-Manuel Miranda, Gina Rodriguez, Eva Marie Saint, Wes Studi, Kelly Marie Tran and Zendaya.

[02/20/18 - 11:42 PM]
Development Update: Tuesday, February 20
Updates include: Jay Hernandez to lead "Magnum, P.I." reboot at CBS; Lauren Cohan to star in ABC's "Whiskey Cavalier"; and Walton Goggins to topline "L.A. Confidential" at CBS.

[02/20/18 - 03:36 PM]
Miranda Otto Has Been Cast in the Netflix Original Series the "Untitled Sabrina Project," Based on the Archie Comics Graphic Novel "The Chilling Adventures of Sabrina"
Zelda Spellman (Otto) is Sabrina's sterner witch aunt (the other being Hilda, played by Lucy Davis).