GATHERING MOMENTUM TO ITS SEASON FINALE, CAPRICA POSTS SERIES HIGHS IN ADULTS 18-49 AND ADULTS 25-54 DURING FRIDAY, MARCH 5 EPISODE ON SYFY
Gains 13% in Adults 18-49 and 15% in Adults 25-54 Versus Prior Week With Inclusion of DVR Playback
New York, NY -- March 22, 2010 -- Building momentum toward this week's mid-season finale, Syfy's critically acclaimed Caprica scored double-digit increases and delivered series highs in key demos Adults 18-49 and Adults 25-54 during its Friday, March 5 episode with the inclusion of Live +7 DVR playback data.
The March 5 episode, airing from 9-10pm, averaged 1.04 million Adults 18-49 (+13% versus the Friday, February 26 episode) and 1.21 million Adults 25-54 viewers (+15%).
The program also scored a 1.4 HH Rating (highest rating since the January 22 series premiere) and 1.78 million total viewers (highest since January 29).
The level of viewing from 7-day playback vs. same-day playback also hit series highs, adding:
476,000 additional Adults 25-54
436,000 additional Adults 18-49
627,000 total viewers
On the vibrant world of Caprica, in a culture recognizably close to our own, two dynamic families � the Graystones and the Adamas � live separately on opposite ends of society until they are brought together by tragedy. Caprica features the passion, intrigue, political backbiting, and family conflict in an omnipotent society that is at the height of its blind power and glory�and, unknowingly, on the brink of its fall. The one-hour series stars Daniel Graystone (Stoltz), Joseph Adama (Morales), Paula Malcomson (Amanda Graystone), Polly Walker (Sister Clarice Willow), Magda Apanowicz (Lacy) and Alessandra Torresani (Zoe Graystone). Caprica is from Universal Cable Productions and is executive produced by Ronald D. Moore, David Eick and Jane Espenson. Jonas Pate serves as co-executive producer and director. Jeffrey Reiner (Friday Night Lights) directed the pilot.
Universal Cable Productions creates quality content across multiple media platforms for USA, Syfy and other networks. A leader in innovative and critically acclaimed programming, UCP is the studio behind USA's Royal Pains, Law & Order: Criminal Intent, Psych, In Plain Sight and Covert Affairs along with Syfy's Eureka, Warehouse 13 and Caprica. The studio also produced both long-running series Monk and Battlestar Galatica. UCP is a division of NBC Universal.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)