or


[06/16/03 - 12:00 AM]
Spike Puts Spike on New TNN Name
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Today, Monday, June 16 was scheduled to be the date TNN officially changed its name to Spike TV. That's not the case after a ruling last week by the Supreme Court in Manhattan. The ruling was the result of a lawsuit brought against the Viacom-owned channel by filmmaker Spike Lee over the use of the name "Spike."

Lee alleged the network was using his name as a means to draw viewers to the channel without his consent. While normally such a suit would seem frivolous (and hence why it was not originally reported about here), the lawyers for Lee, including Johnnie Cochran Jr., have revealed some devastating evidence to back up their claims.

His team produced an interview with TNN's president Albie Hecht in the April 16 edition of the Philadelphia Inquirer which saw the network head giving Lee's claims some merit:

As for the Spike TV handle: "We were looking for a name that would reflect the attitude we wanted - smart, sexy, active, irreverent, slightly aggressive and unapologetically male," says Hecht. (We've got goosebumps!)

His role models: Spike the macho vamp in Buffy the Vampire Slayer; directors Spike Lee and Spike Jonze. As a verb, think spike a volleyball. "It's a cool spike. An aggressive spike," Hecht says.

Such revelations gave State Supreme Court Justice Walter Tolub reason enough to put an injunction on the channel from using the "Spike TV" name. He also ordered Lee to post a $500,000 bond to cover Viacom's costs in case the company prevails.

As of today all references of Spike TV have been removed from the network's official web site, leaving just a note about the change:

We told you we would be changing our name. Due to a New York State ruling we can't do that at this time. We are still going to be the First Network for Men. Stay tuned as we build and change.

TNN will simply revert to the "New TNN" tagline it had used previously for the time being. The channel has no plans to reschedule any of its programming, including "The Strip," a series of adult-oriented cartoons seen as the linchpin to the network's rebranding. The two-hour block bows on June 26.

The Supreme Court in Manhattan is currently scheduled to resume arguments from both parties on June 23.

For the complete article in the Philadelphia Inquirer, click here.

For more information on the legal merits of Spike Lee's allegations, visit Findlaw.com's article on this subject.





  [june 2003]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/22/26 - 05:01 PM]
Video: "The Blue Road" - Official Teaser - Netflix
Two detectives join forces when brutal murders and cryptic messages surface across borders - but the deadly truth lurks dangerously close.

[10/22/26 - 04:01 PM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: The Suitcase Murders" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/22/26 - 04:00 PM]
CBS Dominates Its Premiere Week in Seven-Day Multiplatform Viewership, Up +14% from Last Year, with Six Series Topping 10 Million Viewers
Among its broadcast competition, CBS claimed eight of the top 10 series.

[10/22/26 - 02:50 PM]
NBC Sports Delivers Most-Watched NBA Tip-Off Primetime Game Ever with 76ers-Knicks
Viewership peaked at 9.1 million - an NBA Tip-Off record - from 9:45-10:00 pm ET as the 76ers clinched the victory.

[10/22/26 - 02:00 PM]
"Dancing with the Stars" Waltzes to Season High During Heartfelt "Dedication Night" with 7.36 Million Total Viewers
The October 20 episode hit a season high with the show's best non-finale episode in six years.

[10/22/26 - 12:21 PM]
FOX Sports Ushers in Major League Baseball's 122nd World Series Presented by Capital One
Coverage begins Friday, October 23, at 7:00 PM ET on FOX.

[10/22/26 - 12:14 PM]
BET Announces Chaka Khan as Recipient of the Classic Soul Honor at the "Soul Train Awards" Airing Friday, November 27 at 8 PM ET/PT on BET and CBS
The Classic Soul Honor celebrates a legacy artist whose influence and decades of excellence have shaped the sound and soul of R&B.

[10/22/26 - 11:30 AM]
USA Sports Presents 100+ Pac-12 and Atlantic 10 College Basketball Games on USA Network in 2026-27
The college basketball season on USA Network gets underway with Pac-12 men's non-conference matchups beginning on November 7.

[10/22/26 - 10:42 AM]
All-New Season "Monsters Inside Me" Uncovers the Invisible Threats Behind Terrifying Medical Mysteries
Unremarkable moments become medical nightmares when parasites and other hidden invaders attack the human body.

[10/22/26 - 10:08 AM]
UFC 333: Volkanovski vs. Evloev Streaming Live on Paramount+ from Abu Dhabi on a Special Early Schedule This Saturday, October 24
The 14-fight card is headlined by two UFC title fights and streams live and free with a Paramount+ subscription.

[10/22/26 - 10:01 AM]
What's New on HBO Max This November
Newly announced premieres include A24's "Tony" on November 20.

[10/22/26 - 10:01 AM]
Madelaine Petsch, Evan Adams, Owen Painter, Quintessa Swindell Join Season Two of "The Watcher"
Production begins this fall in New York.

[10/22/26 - 10:01 AM]
"Saturday Night Live" Returns Oct. 31 with Three Back-to-Back Shows
Inde Navarrette, Druski, and John Mulaney are the latest on tap to host.

[10/22/26 - 10:00 AM]
Special Broadcast of Critically Acclaimed Series "Cupertino" to Air Sunday, Nov. 8 at 8:00 PM, ET/PT on CBS
The marathon features an all-new episode ("Harper") at 8:00 PM, ET/PT, followed by two encore episodes ("Michael & Olivia" and "Vik & Bo").

[10/22/26 - 10:00 AM]
Everything's Bolder in Texas! Bravo's "Small Town Trouble: Texas" Kicks Off with a Special Two-Hour Premiere on Wednesday, Nov. 18 at 9 P.M. ET/PT
Set in Boerne, Texas, the series follows a charming yet unconventional group of wives, mothers and social insiders alongside their respective husbands as conservative values of small-town life collide with forbidden attraction, messy friendships, and shocking secrets.