or


[06/16/03 - 12:00 AM]
Spike Puts Spike on New TNN Name
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Today, Monday, June 16 was scheduled to be the date TNN officially changed its name to Spike TV. That's not the case after a ruling last week by the Supreme Court in Manhattan. The ruling was the result of a lawsuit brought against the Viacom-owned channel by filmmaker Spike Lee over the use of the name "Spike."

Lee alleged the network was using his name as a means to draw viewers to the channel without his consent. While normally such a suit would seem frivolous (and hence why it was not originally reported about here), the lawyers for Lee, including Johnnie Cochran Jr., have revealed some devastating evidence to back up their claims.

His team produced an interview with TNN's president Albie Hecht in the April 16 edition of the Philadelphia Inquirer which saw the network head giving Lee's claims some merit:

As for the Spike TV handle: "We were looking for a name that would reflect the attitude we wanted - smart, sexy, active, irreverent, slightly aggressive and unapologetically male," says Hecht. (We've got goosebumps!)

His role models: Spike the macho vamp in Buffy the Vampire Slayer; directors Spike Lee and Spike Jonze. As a verb, think spike a volleyball. "It's a cool spike. An aggressive spike," Hecht says.

Such revelations gave State Supreme Court Justice Walter Tolub reason enough to put an injunction on the channel from using the "Spike TV" name. He also ordered Lee to post a $500,000 bond to cover Viacom's costs in case the company prevails.

As of today all references of Spike TV have been removed from the network's official web site, leaving just a note about the change:

We told you we would be changing our name. Due to a New York State ruling we can't do that at this time. We are still going to be the First Network for Men. Stay tuned as we build and change.

TNN will simply revert to the "New TNN" tagline it had used previously for the time being. The channel has no plans to reschedule any of its programming, including "The Strip," a series of adult-oriented cartoons seen as the linchpin to the network's rebranding. The two-hour block bows on June 26.

The Supreme Court in Manhattan is currently scheduled to resume arguments from both parties on June 23.

For the complete article in the Philadelphia Inquirer, click here.

For more information on the legal merits of Spike Lee's allegations, visit Findlaw.com's article on this subject.





  [june 2003]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/11/16 - 02:49 PM]
FOX Sports Secures National Television Rights to Titans of Mavericks Big Wave Surfing Event
"This winter has already seen some of the biggest waves ridden around the world," says Melissa Forman.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 01:51 PM]
AMC Orders New Late-Night Talk Show, "Geeking Out" (Working Title)
The 30-minute show will take a timely look at pop culture through a fanboy lens and feature talk, clips, celebrity interviews and out-of-the-studio segments.

[02/11/16 - 01:28 PM]
Video: "Silicon Valley" - Season 3 Tease (HBO)
The pay channel releases the first tease for the new season, premiering Sunday, April 24.

[02/11/16 - 01:13 PM]
The CW Sets Upcoming Premiere Dates and Returns
Highlights include the premiere of "Containment" (Tuesday, April 19) and the return of "Reign" (Monday, April 25) and "Beauty and the Beast" (Thursday, June 2).

[02/11/16 - 01:09 PM]
History's Epic Event Series "Roots" Set to Premiere on Memorial Day 2016
"Roots" will be simulcast on A&E and Lifetime, in addition to History.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:36 AM]
Hulu Acquires Exclusive Streaming Rights to Syfy's "12 Monkeys" in New Deal with NBCUniversal
Through the deal, Hulu acquires a full library of programming for series "Battlestar Galactica" and "Saved by the Bell," which are available to stream now.

[02/11/16 - 11:20 AM]
Animal Planet's "Insane Pools: Off the Deep End" Transforms Boring Pools Into Backyard Paradises
This season, the team dives into a slew of firsts, including some of their biggest builds, new locations and extreme, never-before-attempted creations.

[02/11/16 - 11:08 AM]
"The Willis Family" Returns to TLC with a Music and Family-Filled Second Season
The Willis are back with an all-new type of balancing act as they swap life on the road for their home in Nashville in the new season premiering on Tuesday, March 15.

[02/11/16 - 11:01 AM]
"LEGO Star Wars: The Freemaker Adventures" Is Coming to Disney XD this Summer
The fun-filled adventure comedy series will introduce all-new heroes and villains in exciting adventures with many familiar Star Wars characters.

[02/11/16 - 10:05 AM]
FYI(TM) Premieres New Original Series "Bride & Prejudice" Tuesday, March 8 at 9PM ET/PT
The series follows three star-crossed couples who desperately want to get married, but whose prejudiced family members do not approve of their unions.

[02/11/16 - 10:01 AM]
Multiple Grammy Award Winners Yolanda Adams and Michael W. Smith to Perform on "The Passion"
Adams will kick off the show with a special live performance and Smith has been tapped for a role as one of Jesus' disciples.

[02/11/16 - 09:51 AM]
Spike's "Bar Rescue" Celebrates 100th Episode on Sunday, March 6 at 9/8c
For said installment, Jon Taffer heads to a Minneapolis, MN suburb to settle the score between two feuding bar owners at Mac & Chester's and SRO.

[02/11/16 - 09:31 AM]
Disney Junior's "Doc McStuffins" to Feature Adoption Storyline When the McStuffins Family Welcomes a Baby This Spring
"Doc McStuffins" has been lauded globally for its imaginative storytelling about a young girl who aspires to be a doctor like her mom and runs a clinic for stuffed animals and toys.