or


[06/16/03 - 12:00 AM]
Spike Puts Spike on New TNN Name
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Today, Monday, June 16 was scheduled to be the date TNN officially changed its name to Spike TV. That's not the case after a ruling last week by the Supreme Court in Manhattan. The ruling was the result of a lawsuit brought against the Viacom-owned channel by filmmaker Spike Lee over the use of the name "Spike."

Lee alleged the network was using his name as a means to draw viewers to the channel without his consent. While normally such a suit would seem frivolous (and hence why it was not originally reported about here), the lawyers for Lee, including Johnnie Cochran Jr., have revealed some devastating evidence to back up their claims.

His team produced an interview with TNN's president Albie Hecht in the April 16 edition of the Philadelphia Inquirer which saw the network head giving Lee's claims some merit:

As for the Spike TV handle: "We were looking for a name that would reflect the attitude we wanted - smart, sexy, active, irreverent, slightly aggressive and unapologetically male," says Hecht. (We've got goosebumps!)

His role models: Spike the macho vamp in Buffy the Vampire Slayer; directors Spike Lee and Spike Jonze. As a verb, think spike a volleyball. "It's a cool spike. An aggressive spike," Hecht says.

Such revelations gave State Supreme Court Justice Walter Tolub reason enough to put an injunction on the channel from using the "Spike TV" name. He also ordered Lee to post a $500,000 bond to cover Viacom's costs in case the company prevails.

As of today all references of Spike TV have been removed from the network's official web site, leaving just a note about the change:

We told you we would be changing our name. Due to a New York State ruling we can't do that at this time. We are still going to be the First Network for Men. Stay tuned as we build and change.

TNN will simply revert to the "New TNN" tagline it had used previously for the time being. The channel has no plans to reschedule any of its programming, including "The Strip," a series of adult-oriented cartoons seen as the linchpin to the network's rebranding. The two-hour block bows on June 26.

The Supreme Court in Manhattan is currently scheduled to resume arguments from both parties on June 23.

For the complete article in the Philadelphia Inquirer, click here.

For more information on the legal merits of Spike Lee's allegations, visit Findlaw.com's article on this subject.





  [june 2003]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/23/26 - 04:30 PM]
San Diego Comic-Con: Prime Video Announces Matthew Needham as the Voice of The Joker in "Batman: Caped Crusader" Season Two
Season two will be available to stream exclusively on Prime Video in more than 240 countries and territories worldwide on Friday, July 31.

[07/23/26 - 04:01 PM]
Audiobook Fan-Favorite Jeff Hays Joins Peacock's Live-Action Adaptation of Bestselling Phenomenon "Dungeon Crawler Carl" as the Voice of Princess Donut
On Audible, the series, narrated by Jeff Hays, has clocked over 140 million listening hours.

[07/23/26 - 04:01 PM]
ABC News Is No. 1 on Sunday Morning, Friday Night and Late Night
"20/20" was up over the previous week in all key target demos and improved year to year across the board.

[07/23/26 - 02:45 PM]
Andscape Marks 10th Anniversary with New ESPN+ Series "The Trade with Kelley L. Carter" Spotlighting the Game-Changers Shaping Sports, Culture and Entertainment
The brand new series will premiere on ESPN Unlimited/+ on July 29, 2026.

[07/23/26 - 01:59 PM]
Video: "Avatar: Seven Havens" Teaser and Paramount+ Premiere Date Revealed at Comic-Con International in San Diego
"Avatar: Seven Havens" will premiere on the service globally on Friday, October 9.

[07/23/26 - 01:00 PM]
"Big Brother" Premiere Week Up +14% from Last Season
In its first week (episodes airing July 9, 12 and 15), "Big Brother" live plus 3-day total multiplatform viewership averaged 4.96 million viewers.

[07/23/26 - 11:30 AM]
"We Chose to Go to the Moon" Premieres Tuesday, November 10, 2026, on PBS, PBS.org and the PBS App
This immersive theatrical experience tells the dramatic tale of America's race to space and decision to land a man on the Moon in one of the most ambitious scientific and exploration achievements in history.

[07/23/26 - 11:16 AM]
Netflix Announces Additional Cast of New Drama Series "Myron Bolitar"
Melissa Benoist, Bebe Neuwirth, Griffin Dunne, and Isaiah Hill plus others join the cast.

[07/23/26 - 11:00 AM]
"Percy Jackson and the Olympians" Takes San Diego Comic-Con by Storm with Season 3 Premiere Date Set for November 20 on Disney+
Season three marks the first time that the third book - "The Titan's Curse" - comes to screen.

[07/23/26 - 10:01 AM]
Video: "MLB at Field of Dreams" - Official Trailer - Netflix
The Phillies face the Twins as Major League Baseball returns to the Iowa cornfields for a nostalgic night of America's favorite pastime.

[07/23/26 - 09:14 AM]
Great American Media Strikes a Powerful New Chord with "Abilene," A Bold New, Original Series Coming to Great American Media Platforms Early 2027
"Abilene" follows Abby Morgan, a young woman looking to start over who finds herself stranded in the quiet, weathered town of Fair Haven, Ohio.

[07/23/26 - 09:01 AM]
Video: "Tires" Season 3 - Official Trailer - Netflix
While settling in as part owners of a struggling Valley Forge, Will confronts the road not taken and Shane finds himself on a detour toward adulthood.

[07/23/26 - 09:01 AM]
Apple TV's "The Morning Show" to Culminate with Star-Studded Fifth and Final Season
Along with Jennifer Aniston and Reese Witherspoon, the ensemble cast is led by Billy Crudup, Mark Duplass, Nestor Carbonell, Karen Pittman, Nicole Beharie and Jon Hamm, along with new additions for season five, including Jeff Daniels, ReneƩ Rapp, Jesse Williams, Sean Hayes, Lizzy Caplan and more.

[07/23/26 - 09:00 AM]
CBS Announces Taylor Sheridan's "The Run for a Million," An Elite Horse-Reining Competition, Airing Saturday, Aug. 22
Plus: the seventh season of "The Last Cowboy" will air on CMT later this fall.

[07/23/26 - 08:02 AM]
Video: "Don't Say Good Luck" - Official Trailer - Netflix
In this coming-of-age dramedy, Sophie Birenbaum (Sunny Sandler) is ready for the spotlight as the lead in her high school musical - until suddenly she's living with even more drama at home than on the stage.