or


[07/31/03 - 12:00 AM]
FX Folds 'Lucky,' Adds 'Bernie Mac' for 2008
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Despite earning basic cable's first ever nomination for comedy writing, FX has decided not to renew its freshman series "Lucky" for a second season.

The news doesn't come as much of a surprise however. The John Corbett-led dark comedy opened to a modest 2.5 million viewers back in April only to see its audience drop in half by its fourth episode. Even worse the series averaged a 0.77 rating in adults 18-49 for its entire 13 week run, with an almost invisible 0.55 average rating for its final month on the air.

That's a stark contrast from "The Shield," which averaged over 3 million viewers in its second season not to mention a 1.9 rating in adults 18-49 for its finale. FX executives nevertheless remain proud of the series. "I just think it's the most competitive time in the history of TV. Sometimes shows don't find audiences," FX topper Peter Liguori told Daily Variety. "Ultimately, we're in the business of delivering eyeballs and creating a profile. We're all proud of the show, but it never found the audience it deserved."

He added, "At the end of the day, we're really proud of it," Liguori said. "We thought maybe we'd use the resources we have and give something else a try." So far Liguori has been right: the first two weeks of newcomer "Nip/Tuck" have topped every episode of "Lucky" to date.

Meanwhile, the cable network has added to its off-network stable, picking up the exclusive cable rights to "The Bernie Mac Show." The four-year license term, set to begin in fall 2008, came at a relatively modest $235,000 per episode fee.

FX will follow "Mac's" three-year exclusive run on local stations beginning in fall 2005. Despite being two years away, distributor 20th Century Fox Television has already cleared the show in 75% of the country. In addition, 20th will also hold back 90 seconds of ad time from the series' FX run. That space could net the company an additional $200,000 per episode in the long run.

On FX, "Mac" will join a few familiar faces from its FOX run as "Malcolm in the Middle" (fall 2007, $600,000 per episode), "That '70s Show" (fall 2005, $490,000 per episode) and "King of the Hill" (fall 2004, $400,000 per episode) as well as "Dharma & Greg" (fall 2005, $400,000 per episode) will join the channel in the coming years. All five are relative bargains when compared to the network's current entries "The Practice" ($675,000 per episode), "Ally McBeal" ($745,000 per episode) and "Buffy the Vampire Slayer" ($650,000 per episode) which, aside from "Buffy," have been massive disappointments for the network.

20th's pact with FX includes a drop in "Mac's" license fee should FOX broadcasting cancel the show before it reaches its fourth season. FX is also required to extend its exclusive deal six months for every year FOX renews "Mac" beyond the 2004-05 season, with a cap set at seven seasons.





  [july 2003]  
S
M
T
W
T
F
S
  


· ALLY MCBEAL (FOX)
· BERNIE MAC SHOW, THE (FOX)
· BUFFY THE VAMPIRE SLAYER (UPN)
· DHARMA & GREG (ABC)
· KING OF THE HILL (FOX)
· LUCKY (FX)
· MALCOLM IN THE MIDDLE (FOX)
· NIP/TUCK (FX)
· PRACTICE, THE (ABC)
· SHIELD, THE (FX)
· THAT '70S SHOW (FOX)





[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:25 AM]
Sheryl Crow, Blondie and Lindsey Stirling Headline Ovation's Hit Original Series, "Song by Song"
The series continues its focus on music legends with new episodes featuring such A-list sensations Sheryl Crow, BLONDIE and Lindsey Stirling.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/23/14 - 08:20 AM]
A&E Network Presents the New Original Docuseries "Cement Heads"
The series - due on Tuesday, August 12 at 10:30/9:30c - marks the first unscripted television project for Dimension TV.