[02/06/04 - 12:00 AM]
NBC Hires Trump for Second Season of 'The Apprentice'
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- NBC has said "you're hired" to Donald Trump, as the Peacock announced yesterday it has renewed his popular reality series "The Apprentice" for a second season.

"'The Apprentice' is a red-hot breakout hit for NBC and it has delivered some of the best ratings of any new show in NBC history," NBC Entertainment President Jeff Zucker said in a press release touting the news. "Donald Trump and Mark Burnett are the most potent force in television today and I�m thrilled to say that 'The Apprentice' will have an appointment on NBC for many years to come."

To date this season, "The Apprentice" has averaged 19.1 million viewers, including a 9.4 rating/23 share among adults 18-49.

Casting is already underway on the show's second season. Those interested can visit www.nbc.com to download an application and look for upcoming casting calls across the country. The new season will roll out in the fall and the Peacock is expected to run two editions of the show each season, similar to Burnett's "Survivor."

Mark Burnett and Donald Trump are the executive producers of the series, which comes from Mark Burnett Productions in association with Trump Productions LLC.

  [february 2004]  


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