or


[03/03/04 - 12:00 AM]
UPN Winner, FOX Loser in February Sweeps Performance
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- UPN is set to finish the February sweeps period as the only broadcast network to experience growth in all the major viewership categories.

With just two days left to factor in, the netlet is primed to finish up 13% in households, up 2% in total viewers, up 13% in adults 25-54 and up 7% in adults 18-49 in year-to-year comparisons. More importantly, those marks present the largest positive growth in each category among all the broadcast networks. Overall UPN is expected to narrowly edge the WB for fifth place in said categories for the February sweeps period.

On the flip side, FOX is set to close the key ratings period with major declines in all the major categories: down 21% in households, down 23% in total viewers, down 26% in adults 25-54 and down 29% in adults 18-49. Those dips also mark the largest by any network in each respective category.

Overall for the period, NBC is primed to take the crown in adults 18-49 and adults 25-54 while CBS is set to take the top slot in households and total viewers.

Here's a complete breakdown of the current sweeps results (through Monday), as well as comparisons to the last February sweeps period:

HOUSEHOLDS

CBS - 2004: 9.0/14, #1; 2003: 9.1/14, #1; Change: -1%
NBC - 2004: 7.9/13, #2; 2003: 8.2/13, #2; Change: -4%
ABC - 2004: 6.7/11, #3; 2003: 6.6/10, #4; Change: +2%
FOX - 2004: 5.6/9, #4; 2003: 7.1/11, #3; Change: -21%
UPN - 2004: 2.7/4 #5; 2003: 2.4/4, #6; Change: +13%
WB - 2004: 2.6/4, #6; 2003: 2.7/4, #5; Change: -4%

PERSONS 2+ (Millions)

CBS - 2004: 14.12, #1; 2003: 14.00, #1; Change: +1%
NBC - 2004: 12.11, #2; 2003: 12.49, #2; Change: -3%
ABC - 2004: 10.33, #3; 2003: 10.38, #4; Change: N/A
FOX - 2004: 9.31, #4; 2003: 12.05, #3; Change: -23%
UPN - 2004: 3.91, #5; 2003: 3.65, #6; Change: +7%
WB - 2004: 3.90, #6; 2003: 4.35, #5; Change: -10%

ADULTS 25-54

NBC - 2004: 5.5/13, #1; 2003: 5.6/13, #1; Change: -2%
CBS - 2004: 5.3/13, #2; 2003: 5.2/12, #3; Change: +2%
ABC - 2004: 4.2/10, #3; 2003: 4.5/10, #4; Change: -7%
FOX - 2004: 4.0/9, #4; 2003: 5.4/12, #2; Change: -26%
UPN - 2004: 1.7/4, #5; 2003: 1.5/3, #6; Change: +13%
WB - 2004: 1.6/4, #6; 2003: 1.8/4, #5; Change: -11%

ADULTS 18-49

NBC - 2004: 4.8/13, #1; 2003: 4.9/12, #2; Change: -2%
CBS - 2004: 4.2/11, #2; 2003: 4.2/11, #3; Change: N/A
FOX - 2004: 4.0/11, #3; 2003: 5.6/14, #1; Change: -29%
ABC - 2004: 3.6/10, #4; 2003: 3.9/10, #4; Change: -8%
WB - 2004: 1.6/4, #T5; 2003: 1.9/5, #5; Change: -16%
UPN - 2004: 1.6/4, #T5; 2003: 1.5/4, #6; Change: +7%





  [march 2004]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/04/21 - 12:04 PM]
Syfy to Premiere Animated Originals "The Pole" and "The Summoner" on Wednesday, March 17
Bobby Moynihan, Jillian Bell, Nicole Byer, Timothy Simons, and Colin Jost are among the featured voices.

[03/04/21 - 11:41 AM]
Get Set for the Biggest Payday in Series History in an All-New Season of "Gold Rush: Dave Turin's Lost Mine" Premiering March 19 on discovery+ and Discovery Channel
After pandemic travel restrictions make Dave's plans of mining in Alaska impossible, Team Turin finally sets up their operation in Colorado.

[03/04/21 - 11:10 AM]
All-New "Super Soul" Premieres Saturday, March 6 on discovery+
Upcoming guests include Andra Day, Chip and Joanna Gaines, Priyanka Chopra Jonas, Sharon Stone, Jon Meacham, Dr. Bruce Perry and Julianna Margulies.

[03/04/21 - 11:01 AM]
Video: "Prank Encounters" (Season 2) - Official Trailer - Netflix
Monstrous frights meet hilarious reveals on this hidden-camera prank show as real people become the stars of their own full-blown horror movie.

[03/04/21 - 10:02 AM]
Apple TV+ Unveils Robust Lineup of Hit Children's Series, Including the Peanuts Gang, Emmy-winning "Ghostwriter," Parents' Choice-winning "Helpsters," "Doug Unplugs" and More
First up: "Helpsters," which returns this Friday, March 5.

[03/04/21 - 10:01 AM]
Max Original "Made for Love" Debuts This April
The comedy series is a darkly absurd and cynically poignant story of love and divorce. It follows Hazel Green (Cristin Milioti), a thirty-something woman on the run after 10 years in a suffocating marriage to Byron Gogol (Billy Magnussen), a controlling tech billionaire.

[03/04/21 - 09:59 AM]
Starz Gets Ready to "Party Down" Again with Limited Series Revival in Development
Rob Thomas, Paul Rudd, John Enbom and Dan Etheridge are among the executive producers.

[03/04/21 - 09:31 AM]
Kevin Hart Drama "Fatherhood" to Be Released on Netflix Father's Day Weekend
Based on the book "Two Kisses for Maddy: A Memoir of Loss & Love" by Matthew Logelin, in this heartwarming, funny, and emotional true story, Kevin Hart takes on the toughest job in the world: Fatherhood.

[03/04/21 - 08:31 AM]
Video: "Nate Bargatze: The Greatest Average American" - Official Trailer - Netflix
Nate Bargatze touches on Zoom comedy shows, losing his phone, hotel breakfast fails, animal caddies, new math and much more in this special.

[03/04/21 - 08:01 AM]
Video: "Worn Stories" - Official Teaser - Netflix
In this funny, heartfelt and moving docuseries, real people unpack the fascinating and quirky stories around their most meaningful pieces of clothing.

[03/04/21 - 07:31 AM]
Celebrate "90's Week" on Hulu with "Blossom," "Felicity" and "My So Called Life" Premieres
Said stunt is timed with the premiere of Soleil Moon Frye's documentary "kid 90" on Friday, March 12.

[03/04/21 - 07:21 AM]
Video: "La Templanza" - Official Trailer - Prime Video Spain
Leonor Watling, Rafael Novoa, Emilio GutiƩrrez Caba and Juana Acosta star in the series, due on March 26.

[03/04/21 - 06:46 AM]
Video: "The Serpent" - Official Trailer - Netflix
In the 1970s, merciless killer Charles Sobhraj preys on travelers exploring the "hippie trail" of South Asia. Based on shocking true events.

[03/04/21 - 05:03 AM]
Paramount+ Launches Today with Live Sports, Breaking News, and a Mountain of Entertainment
Featuring more than 30,000 episodes and countless films from ViacomCBS' family of world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel, Paramount+ is home to premium entertainment for the whole family.

[03/04/21 - 03:31 AM]
Nickelodeon Greenlights "The Patrick Star Show," Original Animated "SpongeBob SquarePants" Spinoff, Slated to Air This Summer
The series follows a younger Patrick Star living at home with his family, where he hosts his own show for the neighborhood from his television-turned-bedroom.