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[05/27/04 - 12:00 AM]
CBS and NBC Once Again Split May Sweeps
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- For the second year in a row, CBS and NBC split top honors during the final month of the 2003-04 season. The Eye snagged the top spot in both households and total viewers while the Peacock earned wins in the key adults 25-54 and adults 18-49 demographics. Both networks also remained on par with their May 2003 sweeps results.

As for the rest of the networks, both UPN and the WB saw the biggest drops in year-to-year comparisons with each down more than 20% in said demographics while ABC and FOX saw modest drops in the 8-13% range.

Here's a complete breakdown of this year's May sweeps results (4/29/04-5/26/04), as well as comparisons to the last May sweeps period (4/24/03-5/21/03):

HOUSEHOLDS

CBS - 2004: 8.2/14, #1; 2003: 8.5/14, #1; Change: -4%
NBC - 2004: 7.7/13, #2; 2003: 7.8/13, #2; Change: -1%
FOX - 2004: 6.1/10, #3; 2003: 6.6/11, #3; Change: -8%
ABC - 2004: 5.2/9, #4; 2003: 5.8/10, #4; Change: -10%
WB - 2004: 2.4/4, #5; 2003: 2.7/4, #5; Change: -11%
UPN - 2004: 2.0/3, #6; 2003: 2.2/4, #6; Change: -9%

PERSONS 2+ (Millions)

CBS - 2004: 12.53, #1; 2003: 12.92, #1; Change: -3%
NBC - 2004: 11.64, #2; 2003: 11.51, #2; Change: +1%
FOX - 2004: 9.82, #3; 2003: 10.82, #3; Change: -9%
ABC - 2004: 7.99, #4; 2003: 8.84, #4; Change: -10%
WB - 2004: 3.53, #5; 2003: 4.19, #5; Change: -16%
UPN - 2004: 2.96, #6; 2003: 3.40, #6; Change: -13%

ADULTS 25-54

NBC - 2004: 5.1/13, #1; 2003: 5.2/13, #1; Change: -2%
CBS - 2004: 4.7/12, #2; 2003: 4.6/12, #3; Change: +2%
FOX - 2004: 4.3/11, #3; 2003: 4.7/12, #2; Change: -9%
ABC - 2004: 3.3/8, #4; 2003: 3.8/10, #4; Change: -13%
WB - 2004: 1.4/4, #5; 2003: 1.8/4, #5; Change: -22%
UPN - 2004: 1.2/3, #6; 2003: 1.5/4, #6; Change: -20%

ADULTS 18-49

NBC - 2004: 4.4/13, #1; 2003: 4.4/12, #2; Change: N/A
FOX - 2004: 4.2/12, #2; 2003: 4.7/14, #1; Change: -11%
CBS - 2004: 3.8/11, #3; 2003: 3.7/10, #3; Change: +3%
ABC - 2004: 2.9/8, #4; 2003: 3.3/9, #4; Change: -12%
WB - 2004: 1.5/4, #5; 2003: 1.9/5, #5; Change: -21%
UPN - 2004: 1.2/3, #6; 2003: 1.5/4, #6; Change: -20%





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