or


[07/27/04 - 12:00 AM]
Aol Users Get 'Jack & Bobby' Sneak Preview
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- In what's being billed as an "unprecedented marketing initiative," the WB will offer AOL users the complete first episode of its new fall drama "Jack & Bobby" online in an effort to drum up buzz for the series.

The news was announced yesterday via press release:

THE WB AND WARNER BROS. TELEVISION TEAM UP WITH AMERICA ONLINE FOR A FIRST-EVER ADVANCE SNEAK PREVIEW OF ONE OF THE FALL'S MOST HIGHLY ANTICIPATED NEW SERIES, "JACK & BOBBY," EXCLUSIVELY FOR AOL� FOR BROADBAND SUBSCRIBERS GROUNDBREAKING INITIATIVE TAKES MARKETING ON THE INTERNET TO A NEW PLATEAU

In an unprecedented marketing initiative, The WB and Warner Bros. Television will team up with AOL� Television to offer a special advance sneak preview of one of the fall's most critically acclaimed and highly anticipated new series, "Jack & Bobby," exclusively for AOL for Broadband subscribers. The marketing arrangement signals the first time a network program has aired in its entirety online before its broadcast premiere.

The commercial-free episode will be available online and on-demand exclusively to AOL for Broadband subscribers at AOL Keyword: Jack & Bobby. In the first week of this two-week promotion, kicking off in late August, both AOL for Broadband and AOL dial-up subscribers can watch an extended trailer of the show. The next week, AOL for Broadband subscribers can view the entire pilot episode, from beginning-to-end or in segments, and will see tune-in information for the series at the open and close of the show. The initiative will also include an integrated promotional push on AOL focused toward the series' premiere on The WB slated for Sunday, September 12 at 9:00 pm (ET/PT).

"In a crowded environment, we have to be aggressive in finding ways to get our shows sampled and this is definitely aggressive," said Suzanne Kolb, Executive Vice President of Marketing at The WB. "Similar to a theatrical preview screening, this will stimulate word of mouth for an exceptional program in the weeks prior to premiere. AOL has been a great partner for many years now and this is the next extension of that relationship. All we did to get AOL to agree to do this was show them the pilot and after watching it, they jumped on board quickly."

"This initiative with The WB and Warner Bros. Television demonstrates a whole new way for television networks and studios to introduce new shows and drive sampling among potential audiences," said Patricia Karpas, Vice President and General Manager, AOL Television. "The combination of AOL Television's large and engaged fan base with the capabilities of AOL for Broadband provides an ideal platform for this innovative promotional effort. The fact that we're doing it with such a fantastic new show like 'Jack & Bobby' just makes it all the more special for us, as it provides compelling exclusive content to our AOL for Broadband subscribers."

"Jack & Bobby" has been getting rave reviews from critics and advertisers since it was screened at the May sales upfronts in New York. The series is executive produced by multiple Emmy-winner Thomas Schlamme ("The West Wing," "ER") and Greg Berlanti ("Everwood," "Dawson's Creek") and stars Christine Lahti as a single mother raising two teenage boys. What they don't know, but the audience does, is that one of the brothers will go on to become the greatest American President of the 21st century. The series paints an optimistic picture of the future and will deal with how a young boy is molded through childhood to become one of our great leaders.

"Once in a while you are fortunate enough to work on a project that not only is very well done, but has a wonderful message in it that can be inspiring to everyone in the family, and "Jack & Bobby" is that kind of project," said Thomas Schlamme. "This is a show whose best sales tool is the show itself and that is why we encouraged The WB to go forward with this innovative promotion. When people see it, we all believe they will come back to it on a regular basis."

"We're all ecstatic to be part of a landmark promotional effort which is another example of The WB and Warner Bros. Television's commitment to creating buzz and ensuring that the maximum amount of people tune in to the show," said Greg Berlanti. "We believe in word of mouth marketing, especially on a project this special."

"Anything we can do to get people to see this show, the more assured we are of success," said David Janollari, President, Entertainment, The WB. "It's that good."

In March 2004, The WB, Warner Bros. Television and AOL Television teamed up to make a full episode of the hit drama EVERWOOD available online, exclusively to AOL for Broadband subscribers, for a full week beginning the day after a repeat airing of the episode on television. The promotional initiative was designed to encourage sampling among consumers during the week leading into the start of a series of new episodes. In all, the episode was viewed more than 150,000 times by AOL for Broadband subscribers. In an exit survey, nearly 90% of respondents said they were satisfied with the experience, and 92% said they'd like to see more of that kind of programming online. Among the respondents who said they'd never seen EVERWOOD before, 74% indicated they would like to watch it in the future.

JACK & BOBBY, starring Christine Lahti ("Chicago Hope"), is a powerful and poignant new one-hour drama about two bright young brothers, Jack (newcomer Matt Long) and Bobby McCallister (Logan Lerman, "The Butterfly Effect"). Growing up under the watchful eye of their eccentric single-parent mother Grace McCallister (Lahti). Grace's personality is a force of nature destined to shape both of these young men's lives and secure one a place in the history books- as President of the United States.

Created by Berlanti & Vanessa Taylor and Steve Cohen and Brad Meltzer, JACK & BOBBY is executive produced by Berlanti ("Dawson's Creek," "Everwood"), Mickey Liddell ("Everwood," "Go") and Thomas Schlamme ("The West Wing," "Ally McBeal"). It is produced by Berlanti/Liddell Productions and Shoe Money Productions in association with Warner Bros. Television Production Inc.

AOL Television is the premier destination for TV fans who want to be informed, engaged and entertained.� Its newest feature, TV's Top 5, optimally experienced through AOL for Broadband, lets members, relive, rate and talk about the top TV moments from the previous day. Other AOL Television offerings include extensive, personalized listings; the ability for TiVo� home networking members to record programs directly to their TiVo units through AOL; sneak peeks and exclusive video from today's most popular shows; polls, message boards and chats where TV fans can voice their opinions; and AOL� Alerts and Reminders to help ensure members don't miss their favorite programs.





  [july 2004]  
S
M
T
W
T
F
S
    


· ALLY MCBEAL (FOX)
· CHICAGO HOPE (CBS)
· DAWSON'S CREEK (WB)
· ER (NBC)
· EVERWOOD (WB)
· JACK & BOBBY (WB)
· WEST WING, THE (NBC)





[04/23/18 - 02:02 PM]
Hulu's "Harlots" Will Be Heating Up the Summer
The critically acclaimed, salacious series returns with a bang on Wednesday, July 11 with two episodes, with subsequent installments releasing weekly.

[04/23/18 - 02:01 PM]
The Academy and ABC Announce Key Dates for 91st Oscars(R) - "The Oscars" Airs Live, Sunday, Feb. 24, 2019, on ABC
Nominations will be announced on Tuesday, January 22.

[04/23/18 - 01:38 PM]
Award-Winning Journalist Gretchen Carlson Returns to Television with Overall Deal at A+E Networks
First up: "The Brave with Gretchen Carlson," which will focus on how Gretchen's courageous actions to confront the scourge of sexual harassment in the workplace has served as a catalyst for so many other women to say #MeToo.

[04/23/18 - 01:08 PM]
Martha Stewart Joins Food Network as Newest "Chopped" Judge
Joining host Ted Allen, and series regulars Maneet Chauhan, Scott Conant, Amanda Freitag, Alex Guarnaschelli, Marc Murphy, Marcus Samuelsson, Chris Santos and Geoffrey Zakarian, Martha will bring her culinary expertise to the judges' table.

[04/23/18 - 11:31 AM]
Logo to Exclusively Air Eurovision Song Contest Grand Finale in the U.S. for Third Consecutive Year
"Logo is thankful to once again partner with the EBU as the exclusive U.S. broadcaster for the global phenomenon that is the Eurovision Song Contest," said Pamela Post.

[04/23/18 - 11:08 AM]
Couples Still Fighting for a Fairy Tale Ending on a New Season of TLC's "90 Day Fiance: Happily Ever After?"
Nine two-hour episodes will end with a two-part Tell All where we'll hear from the couples on everything that went down this season.

[04/23/18 - 11:08 AM]
Oxygen Media Renews "Cold Justice" and "Criminal Confessions" from Executive Producer Dick Wolf
Both series are in pre-production and are set to return in 2018.

[04/23/18 - 11:01 AM]
"Fast & Furious" Races Onto Netflix as Part of Expanded Relationship with DreamWorks Animation Television
In the series, teenager Tony Toretto follows in the footsteps of his cousin Dom when he and his friends are recruited by a government agency to infiltrate an elite racing league serving as a front for a nefarious crime organization bent on world domination.

[04/23/18 - 09:31 AM]
Viola Davis and Julius Tennon's Documentary Series, "The Last Defense," to Premiere Tuesday, June 12, on ABC
The seven-episode docu-series explores and exposes flaws in the American justice system through emotional, in-depth examinations of the death row cases of Darlie Routier and Julius Jones.

[04/23/18 - 09:01 AM]
Video: Netflix Debuts Trailer for "The Rain"
In Netflix's post-apocalyptic YA thriller, two Danish siblings emerge from the safety of their bunker six years after a brutal virus carried by the rain wipes out almost all humans in Scandinavia.

[04/23/18 - 09:00 AM]
CBS All Access Launches in Canada
CBS All Access is available beginning today in Canada at cbsallaccess.ca, on iOS and Android mobile and tablet devices, and on Apple TV and Chromecast.

[04/23/18 - 08:48 AM]
TBS Renews Ratings Juggernaut "The Last O.G." for a Second Season and Critically Acclaimed "Search Party" for a Third Season
Plus: "Search Party" executive producers Sarah-Violet Bliss and Charles Rogers, who created the series with executive producer Michael Showalter, have inked an overall deal with TBS.

[04/23/18 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Reclaim Demo Crown
The Alphabet tops the night among adults 18-49 while CBS is the most-watched network.

[04/23/18 - 08:15 AM]
Start Your Engines for an All-New Season of Discovery Channel's "Street Outlaws"
Look for a special two-hour premiere on Monday, May 28 at 8:00/7:00c.

[04/23/18 - 07:31 AM]
Video: A Boy and His... Robot? Netflix's "Lost in Space" Reimagines the Classic Friendship
Will Robinson and the Robot form an unexpected, unbreakable bond that could mean the difference between life and death for the Robinsons.