[08/03/04 - 12:00 AM]
Spike TV Is in 'The Club'
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- Spike TV is set to follow in the tradition of "The Restaurant" and "Blow Out" as the cable channel has pacted with Ben Silverman's Reveille to track the re-opening of a Las Vegas nightclub in the new reality series "The Club."

The news was announced via press release yesterday:

Spike TV Chronicles the Behind-the-Scenes Action At a Las Vegas Hot Spot In 'The Club'

New Series Premieres Tuesday, October 12 at 10:00pm ET/PT

NEW YORK, Aug. 2 -- Spike TV goes behind the velvet rope and past the burly bouncers at the one of Las Vegas' hottest nightclubs to present a 10-episode series, "The Club," premiering Tuesday, October 12 (10:00-11:00pm ET/PT). The one-hour series chronicles all the trials and tribulations that go into running a nightclub as it undergoes a makeover to compete with the gaming hotels on the Vegas Strip.

"The Club" creator and executive producer, Ben Silverman ("The Restaurant," "Blowout," "Nashville Star") and his production company, Reveille, have joined forces once again with Robert Riesenberg, President and CEO of Full Circle Entertainment, a unit of Omnicom Media Group. Mr. Riesenberg will also serve as executive producer.

On the eve of the first anniversary, the only stand-alone night club in Las Vegas, ICE is getting a new look. ICE Founder and CEO Ed Williams, is reinventing his club with new faces and a new sound. From the stirring music of world renowned DJ Paul Oakenfold, to the dancers to the new Hollywood hot shot promoter, Allison Melnick, "The Club" will follow the pressures and demands the people behind the party face in making ICE the ultimate nightlife experience. From the bachelor and bachelorette parties to the celebrity stop- bys, cameras will be ever-present as ICE's guests revel in the excess and put the club's new changes to the test.

Among the interesting personalities "The Club" will follow include:

Ed - The Owner
This Chicago native is the Founder and CEO of ICE is an imposing, intimidating figure who is determined to make the club the hottest destination in town. He doesn't like losing -- and has no problem sending those not on the same page packing.

Paul Oakenfold - DJ
One of the world's pre-eminent DJs for the best part of two decades and the driving force behind their rise to prominence Paul's musical talents have spawned a generation of club-goers around the globe. Oakenfold was one of the dominating forces that transformed the island of Ibiza into the most popular party destinations in Europe and now he is setting his sights on Las Vegas.

Allison - The Promoter
The "It Girl" -- Allison is a renowned and highly-sought after party promoter who is bringing her superior socialite skills to Vegas. Can she apply her Midas-touch to ICE that has proved effective in the hottest night spots in New York and Los Angeles?

Chuck - Director of Food and Beverage
This self-proclaimed 'Maverick' of the Vegas nightlife created a persona based on the films of Tom Cruise. Even so it's every cocktails girl's dream to become one of "Chuckie's Angels".

Michael - Efficiency Expert
Michael was brought in by owner Ed Williams for restructuring of ICE. This heavy hitter has no problem with the phrase, "You're Fired". He's going to be watching everyone at ICE very closely...one wrong move and you're out!

Marc - The PR Guy
This affable Englishman has a rolodex that everyone in Las Vegas would die for and works tirelessly to make sure that everyone knows about ICE.

Michelle - Cocktail Waitress
Michelle is new to ICE and, socially speaking, is on the outside looking in. Some find her intimidating. She has a problem with the high school cliques like Chuckie's Angels.

Andrea - Cocktail Waitress
Andrea looks wholesome and reserved, but there is a wild side to this legal eagle. She put herself through law school and works at ICE for extra money. She's got student loans, a car payment and a stay at home fiancee to consider.

"The Club" is produced for Spike TV by Reveille and Full Circle Entertainment. Ben Silverman, Robert Riesenberg, and Kevin Dill serve as executive producers along with co-executive producers Mark Koops, Tracy Dorsey and H.T. Owens.

Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

The unit now known as FULL CIRCLE ENTERTAINMENT was launched with the hiring of Mr. Riesenberg in February 2004 to develop and produce programming with advertising clients, talent, leading producers and distribution networks. Full Circle Entertainment is part of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE), which also includes media agencies OMD Worldwide and the PHD Network, as well as ICON International, Novus Print Media and DaVinci Selectwork.

REVEILLE, a joint venture between Ben Silverman and NBC Universal Television, develops, produces and distributes new and non-traditional programming formats for television and motion pictures across a variety of genres, including comedy, drama, game, and reality for American and international markets. In addition to selling television formats for independent producers such as NBC Universal Television Studios (USA Network, Sci Fi Channel), BBC Worldwide, Renegade and Princess Productions, Reveille sells its own produced program formats such as "The Restaurant" (NBC), "Blow Out" (Bravo) and "30 Days" (FX). Reveille also distributed the internationally renowned, award-winning "911" documentary and is a world leader in creating integrated marketing opportunities for leading advertisers, developing alternative financing paradigms and selling and distributing television formats in markets worldwide.

In television, Reveille has developed projects such as, "Coupling," "The Restaurant," "The Biggest Loser" and "The Office" for NBC. Cable projects include "Blow Out" for Bravo, "The Club" on Spike, "Scream Play" for E! Entertainment, USA Network's "Nashville Star" and the Morgan Spurlock project "30 Days" for FX Networks.

  [august 2004]  

· 30 DAYS (FX)

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