or


[08/27/04 - 12:00 AM]
TBS Unveils Latest Adventure in Reality Television: 'He's a Lady'

[via press release from TBS]

TBS Unveils Latest Adventure in Reality Television: HE�S A LADY

11 Macho Men Step into High Heels for Quarter-Million-Dollar Prize in New Reality Series from Evolution Film & Tape, Inc.

TBS, television�s �very funny� network, is giving 11 macho men the opportunity to walk a mile in women�s shoes when they are given a complete feminine makeover in the new original reality series HE�S A LADY. The show, hosted by Tony Frassrand (House Detective), comes to TBS from Evolution Film & Tape, Inc. (Switched!, Bands Reunited), with Douglas Ross (Bug Juice, TBS�s The Mansion) and Tom Campbell (Boy Meets Boy) serving as executive producers and Tom Colamaria (Temptation Island) serving as supervising producer. Production is currently underway on HE�S A LADY, which is set to premiere on TBS on October 12 and will air Tuesday nights.

HE�S A LADY opens as 11 macho men temporarily leave behind their wives and girlfriends for a chance to win a quarter of $1 million dollars. The guys think they�re going to be on a show called All American Man, competing in grueling physical challenges. But the catch is, the guys will actually be transformed and given the chance to see what life is like as a lady, with one man winning a huge cash prize in the end.

Each week, the competitors will learn something new about what it�s like to live as a lady, from dealing with bras and jewelry to bonding with real women in typically all-female activities. They will be judged by a celebrity panel of judges: Morgan Fairchild (The Seduction), John Salley (The Best Damn Sports Show Period) and Debbie Matenopoulos (Good Day Live).

Weekly challenges for the competitors will include learning how to behave like a lady, followed by going out in public to find out how convincing they are; being trained how to be a supermodel; planning a real wedding and then being asked to serve as the bridesmaids; and, finally, completing a multi-tasking challenge back in their hometowns where the guys must remain in character in front of family and friends. During their hilarious and heartwarming quest, the competitors will live in �The Doll House,� a beautifully decorated dwelling designed to help them get in touch with their feminine sides.

The series will climax with a beauty pageant, where the competition boils down to the quarter-million-dollar question: �What, as a lady, have you learned about being a man?� The judges will then select the best man in the group, based on a variety of criteria.

Sponsoring the series is SC Johnson, which, in addition to product integration, receives tagged tune-in spots, on-air billboards, online exposure on the show�s microsite and logo placement in print ads. SC Johnson products, such as Edge Shaving Gel, Ziploc and Oust, will be creatively incorporated into the weekly competitions.

Evolution Film & Tape, Inc., producers of the premiere seasons of Fear Factor and Big Brother, as well as TBS�s reality competition series The Mansion, is a full-service creative team and production company known for innovative and diverse reality programming. Established in 1987, Evolution is currently producing for a broad list of outlets including VH1�s Bands Reunited, ABC Family�s teen reality hit, Switched!, TLC�s Clean Sweep, and Animal Planet�s King of the Jungle. Evolution�s critically acclaimed docu-soaps include Bug Juice, Totally Hoops and Totally in Tune for Disney Channel, as well as Bravo�s hit series Gay Weddings and Boy Meets Boy.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original reality series, such as the upcoming The Real Gilligan�s Island and The Mansion; blockbuster movies; and hosted movie showcases. TBS also offers action-packed sports from the worlds of Major League Baseball and Pac 10 and Big 12 college football.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [august 2004]  
S
M
T
W
T
F
S


· BOY MEETS BOY (BRAVO)
· EVERYBODY LOVES RAYMOND (CBS)
· FAMILY GUY (FOX)
· FRIENDS (NBC)
· GOOD DAY LIVE (SYNDICATION)
· HE'S A LADY (TBS)
· REAL GILLIGAN'S ISLAND, THE (TBS)
· SEX AND THE CITY (HBO)
· TEMPTATION ISLAND (FOX)











[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:22 PM]
Animal Planet Explores the Striking Similarities of People and Primates in the Natural History Special "The Real Apes of the Planet"
The new two-hour documentary premieres Tuesday, October 21 at 8:00/7:00c on the cable channel.

[09/30/14 - 01:02 PM]
Lifetime Announces Holiday Movie Slate for 2014
"An En Vogue Christmas," "Seasons of Love," "Wally Lamb's Wishin' and Hopin'" and "The Santa Con" will join the previously announced "Grumpy Cat's Worst Christmas Ever."

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:55 PM]
FX Networks Stays in Relationships with "Married" and "You're the Worst"
"Married" is continuing on FX and "You're The Worst" is moving to its new home on FXX.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:14 PM]
Disney/ABC Television Group Announces the 13th Annual 2014 Talent Showcase, Presented by ABC Casting, Tuesday, October 7, in New York
The 14 featured actors were selected from nearly 7,000 candidates who submitted their resumes, and approximately 500 who auditioned for ABC casting executives in New York.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 12:09 PM]
Frances Berwick Named President of Newly Formed Lifestyle Network Group within NBCUniversal Cable Entertainment
Also, Adam Stotsky has been appointed General Manager of E! Entertainment, responsible for day-to-day operations of the network, in addition to his current role as President, Esquire Network.

[09/30/14 - 12:08 PM]
"The Great Halloween Fright Fight," A One-Hour Special to Haunt Households Before Halloween, Premieres October 28 on ABC
The new special will feature a number of families competing for the greatest haunted Halloween displays and a $50,000 prize.

[09/30/14 - 11:53 AM]
Comedy Central(R) Secures All-Star Cast for New Scripted Series "Another Period"
Lauren Ash, Michael Ian Black, Paget Brewster, Beth Dover, Brett Gelman, Brian Huskey, David Koechner, Jason Ritter, David Wain and Armen Weitzman will join series stars and creators Natasha Leggero and Riki Lindhome.

[09/30/14 - 11:23 AM]
The Kilcher Clan Returns to Discovery for Season Four of "Alaska: The Last Frontier"
This season, the Kilchers face unexpected and daunting challenges due to a historically warm winter.