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Showtime and MGM Create Unique Multi-Tiered Promotion For Gavin Degraw's Appearance on 'Dead Like Me'
NEW YORK, Sept. 7 -- Showtime Networks and MGM Television
Entertainment have joined forces in a promotional campaign introducing Emmy
Award-nominated TV series "Dead Like Me" to fans of breakout New York club
musician Gavin DeGraw. DeGraw has developed a burgeoning national following,
with his music videos currently in rotation on MTV. Described by Time Out NY
as "destined for stardom," DeGraw will appear as a street musician on the Oct.
24 episode of "Dead Like Me," performing the title track from his debut album,
"Chariot."
The DeGraw promotion runs from Sept. 7 through Oct. 1, coinciding with the
release of DeGraw's "Chariot Stripped," a limited-edition double-disc
re-packaging that includes an acoustic re-recording of "Chariot." Consumers
can win a trip to see DeGraw perform live in a private concert, hosted by MGM,
at Culver City Studios in Los Angeles. The contest winner will receive hotel
and ground transportation from MGM with airfare from Orbitz, a leading online
travel site.
The sweepstakes will be supported with 30-second spots on MTV and MTV 2
from Sept. 13 to Sept. 25, and on SHOWTIME and its multiplex services from
Sept. 7 to Oct. 1. Consumers can register for the sweepstakes on Showtime
Networks' website http://www.sho.com.
Additionally, Showtime Networks and MGM have forged an alliance with
DeGraw's label, J Records, and with Sam Goody, a leading national retailer of
music, movies, video games, books and other entertainment-related products.
Approximately 700 Sam Goody stores nationwide will promote "Dead Like Me,"
DeGraw's CD and guest appearance on the show, and the SHOWTIME/MGM consumer
sweepstakes.
DeGraw's smart pop sound is a natural fit for "Dead Like Me," which
features composer Stewart Copeland, a former member of The Police whose work
has been nominated for an Emmy(R) Award in the category of Outstanding Music
Composition for a Series - Dramatic Underscore.
DeGraw's "Chariot" has just been certified as a "Gold" record. Gavin
DeGraw's current single "I Don't Want To Be" is currently enjoying success at
radio holding positions in the top ten at three radio formats: Hot AC, Adult
Top 40 and Modern AC. He is currently on a sold-out national US tour, and has
appeared on "The Late Show" with David Letterman, "The Tonight Show" with Jay
Leno, "Regis & Kelly," "Last Call" with Carson Daly, "The Late Late Show" with
Craig Kilborn, "Good Morning America" and "The Ellen DeGeneres Show," among
other national TV shows.
About MGM Worldwide Television Distribution
MGM Worldwide Television Distribution handles global distribution of film
and television product as well as co-productions for Metro-Goldwyn-Mayer
Studios Inc. Through this distribution unit, approximately 4,000 feature films
and 10,100 television episodes are available to the global television market.
Its series lineup includes the hit series "Stargate Atlantis," the animated
children's series "Stargate Infinity," the post-apocalyptic drama "Jeremiah,"
the action-adventure series "She Spies," and the long-running critically
acclaimed series "Stargate SG-1" and "The Outer Limits." MGM Worldwide
Television Distribution also produces such original made-for-television movies
and miniseries as the contemporary thriller "Carrie" and the groundbreaking
drama "The L Word." The company also distributes NBC Enterprises-produced
programming in all territories outside of North America, including "Las
Vegas," "American Dreams" and "Hidden Hills," as well as the runaway hits
"Will & Grace," "Crossing Jordan," "Providence" and "Profiler." For more
information, visit http://www.mgm.com.
About Showtime Networks
Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom
Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM)
and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM),
SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME
NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also
offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE
MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television
network SUNDANCE CHANNEL(R), which is owned by SNI, Robert Redford and
Universal Studios. All SNI feeds provide enhanced sound using Dolby Digital
5.1. SNI markets and distributes sports and entertainment events for
exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV.
Additionally, the advertiser-supported television network SHOWTIME is
available in Turkey through a joint venture with UK-based Zone Vision.
About RCA Music Group
The RCA Music Group, which includes J Records, RCA Records and Arista
Records, is a BMG-owned label group. The J Records roster is home to platinum
superstars Alicia Keys, Rod Stewart, Annie Lennox, Luther Vandross, Ruben
Studdard, Maroon5, Cassidy and Monica among others. RCA Records is home to
superstar artists Christina Aguilera, Dave Matthews Band, Foo Fighters, The
Strokes, Velvet Revolver, Clay Aiken, Kelly Clarkson, Heather Headley and
more. The Arista Records family includes all-time superstars Sarah McLachlan,
Santana, Dido, Aretha Franklin, Whitney Houston, Babyface and Kenny G.
SOURCE Showtime
Web Site: http://www.SHO.com http://www.mgm.com
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