or


[09/28/04 - 12:00 AM]
Csi: Crime Scene Investigation' Comes to Toys 'R Us This Fall

[via press release from CBS]

"CSI: CRIME SCENE INVESTIGATION" COMES TO TOYS 'R US THIS FALL

NEW YORK, Sept. 28 -- Planet Toys has signed a licensing agreement with CBS Consumer Products to produce a line of CSI: Crime Scene Investigation forensic activity kits to be sold at Toys 'R Us, the CBS Store and the CBS Online Store. The first kit will be a CSI: Forensic Facial Reconstructive Kit, available on October 1, 2004. The other two kits will be available in late October.

"These activity kits will appeal to the younger fans of CSI:," says John Tullock, Director of Marketing for Planet Toys. "The target age is 14 and up. The kits will give the user a chance to discover what it's really like to be a crime scene investigator, and further their interest in forensics."

Ken Ross, VP and General Manager of CBS Consumer Products, says, "We are pleased with this latest extension of the CSI: brand. As interest in forensic science grows in popularity, this is the perfect addition to our successful licensing program."

Jennifer Bennett, Vice President, Merchandising and Licensing of Alliance Atlantis, adds, "These unique products are a terrific example of the perfect license application. In essence, they will allow fans of the show to dive into the world of the series and its characters and deliver a hands-on experience."

The CSI: Forensic Facial Reconstructive Kit will allow the investigator to recreate the skull and realistic facial likeness of a crime scene victim. The kit comes complete with a case that the investigator must solve with the clues provided. When they complete the skull and combine it with the clues, they will be able to solve the case and identify the perpetrator.

The second product released will be a CSI: Forensics Lab. Everything the young investigator needs to solve the case will be included, such as a microscope and fingerprinting kit.

A third kit will be a CSI: DNA Laboratory. This kit will allow the budding scientist to perform different experiments, including exposing the double helix and creating DNA fingerprints. Each kit parallels a CSI: case that must be solved by completing the experiments and analyzing the results.

CSI: Crime Scene Investigation is currently the #1 drama on television, reaching an average of 26 million viewers per week in the United States. CSI: is starting its fifth season this Fall on CBS. More information about CSI: can be obtained by visiting the official Web site at www.CBS.com and clicking on the CSI: link.

Alliance Atlantis Communications holds the worldwide (excluding the U.S.) merchandising rights for the CSI: franchise.

CBS Consumer Products, a unit of CBS Enterprises, manages the worldwide licensing, merchandising and video activities for a diverse slate of properties from CBS Productions and King World Productions, Inc. Additional information is available by visiting www.CBS.com.

Planet Toys International, Inc. was incorporated in October 1998. They have offices in New York City, Hong Kong, Sarasota, Florida and Massachusetts. They produce over 10 different lines in six different product categories. Other successful licenses they hold are from Warner Bros., Mattel, Little Tikes, Harley Davidson, Discovery, Hit Entertainment and Disney.





  [september 2004]  
S
M
T
W
T
F
S
   


· CSI: CRIME SCENE INVESTIGATION (CBS)





[01/25/15 - 10:00 AM]
Video: Starz Releases Opening Scene from the First Episode of "Outlander's" Return
The series returns to the cable channel on Saturday, April 4 at 9:00/8:00c.

[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.