[09/28/04 - 12:00 AM]
Csi: Crime Scene Investigation' Comes to Toys 'R Us This Fall

[via press release from CBS]


NEW YORK, Sept. 28 -- Planet Toys has signed a licensing agreement with CBS Consumer Products to produce a line of CSI: Crime Scene Investigation forensic activity kits to be sold at Toys 'R Us, the CBS Store and the CBS Online Store. The first kit will be a CSI: Forensic Facial Reconstructive Kit, available on October 1, 2004. The other two kits will be available in late October.

"These activity kits will appeal to the younger fans of CSI:," says John Tullock, Director of Marketing for Planet Toys. "The target age is 14 and up. The kits will give the user a chance to discover what it's really like to be a crime scene investigator, and further their interest in forensics."

Ken Ross, VP and General Manager of CBS Consumer Products, says, "We are pleased with this latest extension of the CSI: brand. As interest in forensic science grows in popularity, this is the perfect addition to our successful licensing program."

Jennifer Bennett, Vice President, Merchandising and Licensing of Alliance Atlantis, adds, "These unique products are a terrific example of the perfect license application. In essence, they will allow fans of the show to dive into the world of the series and its characters and deliver a hands-on experience."

The CSI: Forensic Facial Reconstructive Kit will allow the investigator to recreate the skull and realistic facial likeness of a crime scene victim. The kit comes complete with a case that the investigator must solve with the clues provided. When they complete the skull and combine it with the clues, they will be able to solve the case and identify the perpetrator.

The second product released will be a CSI: Forensics Lab. Everything the young investigator needs to solve the case will be included, such as a microscope and fingerprinting kit.

A third kit will be a CSI: DNA Laboratory. This kit will allow the budding scientist to perform different experiments, including exposing the double helix and creating DNA fingerprints. Each kit parallels a CSI: case that must be solved by completing the experiments and analyzing the results.

CSI: Crime Scene Investigation is currently the #1 drama on television, reaching an average of 26 million viewers per week in the United States. CSI: is starting its fifth season this Fall on CBS. More information about CSI: can be obtained by visiting the official Web site at www.CBS.com and clicking on the CSI: link.

Alliance Atlantis Communications holds the worldwide (excluding the U.S.) merchandising rights for the CSI: franchise.

CBS Consumer Products, a unit of CBS Enterprises, manages the worldwide licensing, merchandising and video activities for a diverse slate of properties from CBS Productions and King World Productions, Inc. Additional information is available by visiting www.CBS.com.

Planet Toys International, Inc. was incorporated in October 1998. They have offices in New York City, Hong Kong, Sarasota, Florida and Massachusetts. They produce over 10 different lines in six different product categories. Other successful licenses they hold are from Warner Bros., Mattel, Little Tikes, Harley Davidson, Discovery, Hit Entertainment and Disney.

  [september 2004]  


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