or


[11/01/04 - 12:00 AM]
Sci Fi Channel Launches New Broadband Promotion to Help Operators Drive Hi-Speed Initiatives

[via press release from Sci Fi]

SCI FI CHANNEL LAUNCHES NEW BROADBAND PROMOTION TO HELP OPERATORS DRIVE HI-SPEED INITIATIVES

SCI FI Originals Earthsea and Battlestar Galactica Kicks off New Broadband Promotion Beginning in November

ENGLEWOOD CLIFFS, N.J. -- November 1, 2004 -- NBC Universal Cable announced today SCI FI Channel's exclusive broadband promotion to help cable operators attract and retain broadband customers. This new promotion launches November 15 with exclusive content created by the Channel's award winning Website, www.scifi.com and features upcoming Earthsea miniseries and Battlestar Galactica series.

"The SCI FI brand, in many ways, is synonymous with digital technology and is perfectly brand positioned to help re-energize our affiliates efforts to increase their broadband modem penetration. This campaign, coupled with the high-octane nature of the Channels' original programming and its exclusive to broadband content rich website, scifi.com assures a win for affiliate partners," said Mark Hotz, Senior Vice President, of Marketing, NBC Universal Cable.

SCI FI will create and produce promotional online materials to support operators who want to acquire potential broadband subscribers and deliver an enhanced viewing experience for their existing customers. Consumers can optimally view exclusive content through their local cable operator's broadband service, which cannot be seen anywhere else including, - scifi.com. Earthsea and Battlestar Galactica are among the first originals to be rolled out under this new launch.

As part of the launch, SCI FI will help increase qualified sales leads with retail kiosks that demonstrate local operators' broadband offering and provide co-branded cable modem spots and applications. "Gift With Purchase" giveaways and "Register to Win" incentives will also be included to attract potential subscribers. In addition, SCI FI will offer community outreach tools such as local market screenings for affiliates to give VIPs and customers a sneak peek of Earthsea (Dec. 1- Jan. 12) and Battlestar Galactica (Dec. 15 ? Jan. 13). Continuing SCI FI's commitment to education with Cable In the Classroom, affiliates will be provided with SCI FI interactive games and educational resources that help build media literacy skills in students while demonstrating the benefits of broadband.

About SCI FI Programming
Earthsea
The SCI FI original miniseries Earthsea is a two-night television event premiering December 13. This coming-of-age fantasy based on Ursula K. Le Guin's award-winning novels of the same name, stars Shawn Ashmore, Kristin Kreuk, Isabella Rossellini and Danny Glover. Earthsea broadband content includes exclusive trailers, screensavers and games that run continuously through the end of December.

Battlestar Galactica
The radical re-imagination of the classic 1978 television series, Battlestar Galactica returns to the Channel as a new weekly one-hour series premiering Friday, January 14 as part of the Channel's night of branded programming, SCI FI Friday. The show reunites Edward James Olmos, Mary McDonnell, Katee Sackhoff and Tricia Helfer with the rest of the Galactica cast. Battlestar Galactica's broadband promotion runs through March 2005 with co-branded interactive screensavers and flash-based online games.

SCI FI will continue to roll out this customized promotion for each program priority on the Channel, including franchise success StargateSG1 and Stargate Atlantis among others.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Website (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

About NBC Universal Cable
NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV and retransmission consent, and oversees the cable distribution, marketing and local ad sales of twelve properties (Bravo, Bravo HD+, CNBC, CNBC World, MSNBC, mun2, SCI FI, ShopNBC, Telemundo, Trio, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.





  [november 2004]  
S
M
T
W
T
F
S
 


· BATTLESTAR GALACTICA (SYFY)
· LEGEND OF EARTHSEA (SYFY)
· STARGATE ATLANTIS (SYFY)
· STARGATE: SG-1 (SYFY)











[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.

[05/22/15 - 06:01 AM]
CMT to Kickoff "Friday Night Lights" Memorial Day Event with the Network Premiere of the Film, And a Marathon of the Series Hosted by Jessie James Decker Featuring Fan-Voted Poll Results of Favorite Series Characters
Fans can head over to CMT's Facebook page to vote for their favorite "Friday Night Lights" characters from season one.

[05/22/15 - 05:31 AM]
Joel McHale Set to Host "The 2015 ESPYS" on ABC July 15
"The ESPYS" will be broadcast live on ABC Wednesday, July 15, at 8 p.m. ET from Nokia Theatre L.A. Live in Los Angeles.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.