[11/22/04 - 12:00 AM]
Hallmark Hall of Fame and CBS Announce Three-Year Extension of Exclusive Pact

[via press release from CBS]


Television�s Longest-Running and Most Honored Series of Dramatic Specials To Continue on CBS Through May 2008

Hallmark Hall of Fame, television�s longest-running and most honored series of dramatic specials, will continue to be seen exclusively on the CBS Television Network through May 2008 under a new three-year agreement.

The three-year extension was announced by Nina Tassler, President, CBS Entertainment, and Brad Moore, President, Hallmark Hall of Fame Productions Inc.

The 2004-05 season marks the tenth season that CBS has been the exclusive home of the Hallmark Hall of Fame.

�We are incredibly pleased to continue our partnership with Hallmark Hall of Fame for another three years,� said Tassler. �The rich tradition and quality storytelling of their films has brought both critical acclaim and ratings success to CBS and we look forward to many future projects.�

�CBS has been an ideal partner for the Hallmark Hall of Fame for nearly 10 years, so we're very pleased to be able to continue that relationship,� said Moore. �Together, we've achieved impressive ratings results and we're confident we'll be able to extend that record of success.�

Three Hallmark Hall of Fame presentations broadcast on CBS � �Sarah, Plain and Tall,� �What the Deaf Man Heard� and �To Dance With The White Dog� � were the highest rated telefilms of the entire decade of the 1990's. More recently, the 2003 broadcast of �A Painted House,� based on John Grisham's best seller, is the most-watched two-hour television movie on any network since 2001.

The inaugural presentation of the Hallmark Hall of Fame � now in its 54th season � was �Amahl and the Night Visitors� on Dec. 24, 1951. The series has earned a record 78 Emmy Awards along with 10 Peabody Awards, nine Golden Globes and numerous other awards. Historically, the Hallmark Hall of Fame broadcasts have been carried on the CBS, NBC and ABC networks. However, since 1995 they have been broadcast exclusively on CBS.

  [november 2004]  


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