or


[11/23/04 - 12:00 AM]
CBS's First-Ever Animated Holiday On-Air Promotional Spots to Premiere on Thanksgiving Day

[via press release from CBS]

CBS'S FIRST-EVER ANIMATED HOLIDAY ON-AIR PROMOTIONAL SPOTS TO PREMIERE ON THANKSGIVING DAY -- IN CELEBRATION OF THE HOLIDAYS AND THE 40TH ANNIVERSARY OF THE CLASSIC SPECIAL "RUDOLPH THE RED-NOSED REINDEER"

"Animagic" Holiday On-Air Promos to Feature Rudolph, Sam the Snowman And the Abominable Snowmonster, Joined by 3-D Hand-Crafted Likenesses of CBS Stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen And CBS Sports Announcers Greg Gumbel and Phil Simms

CBS's first-ever animated on-air holiday promotional campaign will premiere on Thanksgiving Day. The spots, which feature 3-D caricatures of current Network personalities along with Rudolph and friends, celebrate the holidays and the 40th anniversary of the classic longest-running holiday special, RUDOLPH THE RED-NOSED REINDEER, to be broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

Rudolph, Sam the Snowman and the Abominable Snowmonster are joined in their "Animagic" world by similarly hand-crafted likenesses of CBS stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen and CBS Sports announcers Greg Gumbel and Phil Simms for holiday promotional spots on the Network and customized spots for CBS affiliates.

The unique Rankin and Bass-inspired campaign, to run through late December, will also include a two minute, behind-the-scenes making of the unique, elaborate stop-motion Rudolph spots on American Airlines' in-flight broadcast, CBS Eye on American.

"What a great way to involve the CBS family in a special holiday celebration than to tie into this classic animation style for a first-of-its kind promotion. Now, America's Most Watched Network reaches as far as the North Pole in its quest to bring viewers some holiday cheer!," said George Schweitzer, Executive Vice President, CBS Marketing and Communications.

In the Network promos, after the ever-jubilant Sam the Snowman proclaims "This is going to be the best holiday ever, Rudolph." The perplexed Rudolph then asks: "Yeah, but where'd you find those new elves?" The "elves" are, in fact, the "CBS stars" who are helping at the North Pole-based "CBS Holiday Workshop" -- along with the reformed, benevolent Abominable Snowmonster -- before jumping aboard Santa's sleigh.

CBS affiliates have the opportunity to broadcast customized versions of the holiday promotional spots -- and a modified version to promote their local toy/charity drives.

The 8 to 10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30 second Network promo took weeks to complete. This project was supervised by Ileene Mittleman, Vice President, CBS Advertising and Creative Services, and Michael Pollack, Executive Director, CBS Advertising and Promotion

RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 40th anniversary broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72 after an eight year run on another network.)





  [november 2004]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/02/15 - 02:58 PM]
"Live with Kelly and Michael" Kicks Off Its 28th Season on September 8, 2015 with a Line-Up of Top Talent
From September 8-11, Ripa and Strahan will be challenged to "put their money where their mouth is" as they take on experiences that they've talked about on the show.

[09/02/15 - 02:57 PM]
The Official "Shark Tank" Companion Series, "Beyond the Tank," Returns for a 4-Week Event Beginning Tuesday, September 29 (10:00-11:00 p.m., ET) on ABC
The one-hour episodes of "Beyond the Tank" will feature the captivating and surprising outcomes after the Sharks strike a deal with the Entrepreneurs on "Shark Tank."

[09/02/15 - 02:04 PM]
Bill Wolff Named Executive Producer of Chelsea Handler's New Series on Netflix
The new talk show will feature an updated format that encompasses Chelsea's unfiltered opinions on topical entertainment and cultural issues, as well as her signature guest interviews.

[09/02/15 - 02:00 PM]
Disney Channel to Air a Special "Girl Meets World" Episode About Asperger's Syndrome on Friday, September 11
Three experts consulted on the episode to help deliver an authentic storyline that can spark conversation among kids and their families.

[09/02/15 - 01:54 PM]
Adult Swim Hits the Road with the 2015 Adult Swim Drive-In
The six-week, 15-city national tour will kick off September 17 providing fans the opportunity to screen all-new content like unaired episodes of current Adult Swim series, never-before-seen pilots and specials, and more favorites from Williams Street.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:15 PM]
Starz Hits a Three-Pointer with Third Season Renewal for Hit Comedy Series "Survivor's Remorse"
Mike O'Malley has signed on again to serve as executive producer and showrunner.

[09/02/15 - 01:13 PM]
Glenn Morshower Joins "Supergirl" Cast as General Sam Lane
Upon his arrival in National City, this stern military man will recruit Supergirl to help execute a top-tier government mission.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 12:47 PM]
Hallmark Channel Introduces Its Newest Tradition, "Fall Harvest," With Four All New Original Premieres Every Saturday Night in October
Just in time for Halloween, the programming event presents a special two-hour sneak peek of "Good Witch" season two on Saturday, October 24.

[09/02/15 - 12:37 PM]
truTV Announces Additional Celebrity Guests for "Funny Or Die's Billy on the Street"
A 90 second sneak peek of the upcoming season will premiere during the "Impractical Jokers Live Punishment Special," set to air Thursday, September 3.

[09/02/15 - 12:31 PM]
New Jersey Educator to Star in DIY Network's Popular "American Rehab" Series
The series follows Shalina Joy, a Newark educator and veteran house flipper, as she tackles her largest renovation yet - restoring a 6000 sq. ft. 19th century Victorian mansion to its former glory.

[09/02/15 - 12:09 PM]
Velocity Greenlights Season Three of Top Car Culture Series "Americarna," Hosted by NASCAR Legend Ray Evernham
Evernham has given viewers unprecedented access to our nation's fascinating cultural history through the scope of its greatest invention: the automobile.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.