or


[11/23/04 - 12:00 AM]
CBS's First-Ever Animated Holiday On-Air Promotional Spots to Premiere on Thanksgiving Day

[via press release from CBS]

CBS'S FIRST-EVER ANIMATED HOLIDAY ON-AIR PROMOTIONAL SPOTS TO PREMIERE ON THANKSGIVING DAY -- IN CELEBRATION OF THE HOLIDAYS AND THE 40TH ANNIVERSARY OF THE CLASSIC SPECIAL "RUDOLPH THE RED-NOSED REINDEER"

"Animagic" Holiday On-Air Promos to Feature Rudolph, Sam the Snowman And the Abominable Snowmonster, Joined by 3-D Hand-Crafted Likenesses of CBS Stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen And CBS Sports Announcers Greg Gumbel and Phil Simms

CBS's first-ever animated on-air holiday promotional campaign will premiere on Thanksgiving Day. The spots, which feature 3-D caricatures of current Network personalities along with Rudolph and friends, celebrate the holidays and the 40th anniversary of the classic longest-running holiday special, RUDOLPH THE RED-NOSED REINDEER, to be broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

Rudolph, Sam the Snowman and the Abominable Snowmonster are joined in their "Animagic" world by similarly hand-crafted likenesses of CBS stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen and CBS Sports announcers Greg Gumbel and Phil Simms for holiday promotional spots on the Network and customized spots for CBS affiliates.

The unique Rankin and Bass-inspired campaign, to run through late December, will also include a two minute, behind-the-scenes making of the unique, elaborate stop-motion Rudolph spots on American Airlines' in-flight broadcast, CBS Eye on American.

"What a great way to involve the CBS family in a special holiday celebration than to tie into this classic animation style for a first-of-its kind promotion. Now, America's Most Watched Network reaches as far as the North Pole in its quest to bring viewers some holiday cheer!," said George Schweitzer, Executive Vice President, CBS Marketing and Communications.

In the Network promos, after the ever-jubilant Sam the Snowman proclaims "This is going to be the best holiday ever, Rudolph." The perplexed Rudolph then asks: "Yeah, but where'd you find those new elves?" The "elves" are, in fact, the "CBS stars" who are helping at the North Pole-based "CBS Holiday Workshop" -- along with the reformed, benevolent Abominable Snowmonster -- before jumping aboard Santa's sleigh.

CBS affiliates have the opportunity to broadcast customized versions of the holiday promotional spots -- and a modified version to promote their local toy/charity drives.

The 8 to 10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30 second Network promo took weeks to complete. This project was supervised by Ileene Mittleman, Vice President, CBS Advertising and Creative Services, and Michael Pollack, Executive Director, CBS Advertising and Promotion

RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 40th anniversary broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72 after an eight year run on another network.)





  [november 2004]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 10:01 AM]
Disney XD's "Star vs. The Forces of Evil" Two-Hour TV Movie Event to Premiere Saturday, July 15
Season three of the fan-favorite and Annie Award-nominated series is slated to debut this fall.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 11:55 PM]
3rd Annual Red Nose Day Raises Over $35 Million for Children in Need, Top Stars Join NBC's Night of Red Nose Day Programming & Live Special
The donation total was calculated after the broadcast finished airing on the West Coast.

[05/25/17 - 03:59 PM]
Video: Netflix Reveals Trailer and Key Art for CounterPunch
The film brings to light the true stories of a number of young boxers determined not only to turn around the fate of the industry, but to also make sure their names end up in the firmament alongside the most remembered and revered champions.

[05/25/17 - 03:50 PM]
Top Ninja Warriors Will Show Off Their Strength on NBC's Annual Three-Hour Special "USA vs. The World" Airing Sunday, June 4 (8-11 PM ET/PT)
Matt Iseman and Akbar Gbajabiamila are set to host and Kristine Leahy will co-host.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 02:32 PM]
Production Team for "69th Primetime Emmys" Announced
Glenn Weiss and Ricky Kirshner of White Cherry Entertainment will executive produce this year's telecast.

[05/25/17 - 01:27 PM]
Video: First Look at Ludacris in MTV's "Fear Factor"
The series returns this Tuesday, May 30 at 10:00/9:00c.

[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.