or


[11/23/04 - 12:00 AM]
CBS's First-Ever Animated Holiday On-Air Promotional Spots to Premiere on Thanksgiving Day

[via press release from CBS]

CBS'S FIRST-EVER ANIMATED HOLIDAY ON-AIR PROMOTIONAL SPOTS TO PREMIERE ON THANKSGIVING DAY -- IN CELEBRATION OF THE HOLIDAYS AND THE 40TH ANNIVERSARY OF THE CLASSIC SPECIAL "RUDOLPH THE RED-NOSED REINDEER"

"Animagic" Holiday On-Air Promos to Feature Rudolph, Sam the Snowman And the Abominable Snowmonster, Joined by 3-D Hand-Crafted Likenesses of CBS Stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen And CBS Sports Announcers Greg Gumbel and Phil Simms

CBS's first-ever animated on-air holiday promotional campaign will premiere on Thanksgiving Day. The spots, which feature 3-D caricatures of current Network personalities along with Rudolph and friends, celebrate the holidays and the 40th anniversary of the classic longest-running holiday special, RUDOLPH THE RED-NOSED REINDEER, to be broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

Rudolph, Sam the Snowman and the Abominable Snowmonster are joined in their "Animagic" world by similarly hand-crafted likenesses of CBS stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen and CBS Sports announcers Greg Gumbel and Phil Simms for holiday promotional spots on the Network and customized spots for CBS affiliates.

The unique Rankin and Bass-inspired campaign, to run through late December, will also include a two minute, behind-the-scenes making of the unique, elaborate stop-motion Rudolph spots on American Airlines' in-flight broadcast, CBS Eye on American.

"What a great way to involve the CBS family in a special holiday celebration than to tie into this classic animation style for a first-of-its kind promotion. Now, America's Most Watched Network reaches as far as the North Pole in its quest to bring viewers some holiday cheer!," said George Schweitzer, Executive Vice President, CBS Marketing and Communications.

In the Network promos, after the ever-jubilant Sam the Snowman proclaims "This is going to be the best holiday ever, Rudolph." The perplexed Rudolph then asks: "Yeah, but where'd you find those new elves?" The "elves" are, in fact, the "CBS stars" who are helping at the North Pole-based "CBS Holiday Workshop" -- along with the reformed, benevolent Abominable Snowmonster -- before jumping aboard Santa's sleigh.

CBS affiliates have the opportunity to broadcast customized versions of the holiday promotional spots -- and a modified version to promote their local toy/charity drives.

The 8 to 10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30 second Network promo took weeks to complete. This project was supervised by Ileene Mittleman, Vice President, CBS Advertising and Creative Services, and Michael Pollack, Executive Director, CBS Advertising and Promotion

RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 40th anniversary broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72 after an eight year run on another network.)





  [november 2004]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.