or


[11/23/04 - 12:00 AM]
Pepsi 'Pops' Up on a Special Thanksgiving Episode of NBC's 'The Apprentice' (November 25, 9-10pm Et)

[via press release from NBC]

PEPSI 'POPS' UP ON A SPECIAL THANKSGIVING EPISODE OF NBC'S 'THE APPRENTICE' (NOVEMBER 25, 9-10PM ET)

AUTO GIANT LAMBORGHINI FEATURED IN THIS WEEK'S REWARD

"This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump.

NEW YORK -- November 23, 2004 -- Lamborghini and Pepsi "pop" up on a special Thanksgiving episode of NBC's "The Apprentice" (November 25, 9-10pm ET). "This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump. He then sends the final six candidates to Pepsi headquarters in Westchester, NY and their task is to design a new bottle for Pepsi Edge and a marketing campaign to go along with their design. Trump also evens the teams by having Apex send one team member to Mosaic.

During the task, one team really struggles with creative concepts on their design and the other team tries to come up with a cool gimmick but gets bogged down in the details and execution. A surprise awaits both teams as they prepare to present their ideas to Pepsi executives.

The winning team takes off in Trump's helicopter and gets treated to a lavish reward involving auto giant Lamborghini. Back in the boardroom, non-stop bickering pits one person in the middle of a heated argument and Trump gets fed up with the situation and spits out an abrupt, "You're fired." v"We're fans of 'The Apprentice' just like most of the country and we welcomed the opportunity to work with Mark Burnett and his team," said Dave Burwick, SVP and chief marketing officer of Pepsi-Cola North America. "The contestants work on a task that demonstrates the creativity and resourcefulness that you need to succeed in our business. This show will offer the public an interesting glimpse into how we operate at Pepsi."

"MOSAIC": Sandy & Andy

"APEX": Ivana, Jennifer M., Kelly and Kevin

Week 12 Boardroom Exemption: Kevin

About Pepsi-Cola North America:

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [november 2004]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)











[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 11:48 PM]
Development Update: Friday, February 27
Updates include: Tom Ellis set as "Lucifer" at FOX; Terry O'Quinn to lead ABC's "The Adversaries"; and Dave Annable boards "Heart Matters" at NBC.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 10:01 AM]
"LEGO(R) Star Wars(TM): Droid Tales," An All-New Series of Event Specials, Acquired by Disney XD
The animated content series consists of five 22-minute episodes that re-tell the Star Wars saga in chronological order from "Star Wars: The Phantom Menace" up through "Star Wars: Return of the Jedi."